Is an Online MBA in Marketing Worth It for Digital Strategy Careers in Singapore?

Looking to launch a career in the evolving field of digital strategy in Singapore? Pursuing an online MBA in Marketing may be the perfect launchpad. Offering just the right combination of digital and business skills, the degree helps students stay ahead of the curve in the fast-paced market. 

The earning potential of graduates is high, too. According to Glassdoor, the average salary of a Digital Marketing Specialist in Singapore is around SGD 36,000-48,000 annually. 

This blog further discusses the benefits of pursuing an online MBA in Singapore and how this degree can elevate your career to new heights. We aim to help you in deciding whether a Marketing MBA is worth it in the long run, considering the salary and course fees.

Source: Glassdoor

Also read: General MBA or Specialised MBA Degree in Singapore: Which is Better?

Evaluating if a Marketing MBA is Worth it for Digital Strategy Careers

In Singapore’s rapidly evolving Digital Marketing sector, digital innovation and skills are of utmost importance to growth. To evaluate the worth of an MBA degree, you should first focus on your career goals, skills, and industry expectations. Let us discuss some key points before you make a final decision. 

Features	Online Marketing MBA	Growth Without an MBA
Career Progression	Faster progression to mid- or senior-level roles	Slower progression depending on performance
Salary Hike	High salary boost	Slower progression
Career Roles	Digital Strategist, Marketing Head	Marketing Executive
Recognition	A degree from a globally recognised institute builds credibility	Dependent on performance and references from seniors
Networking Opportunities	Access to industry leaders through alumni events and career-related services	Dependent on personal efforts and organisational events

What a Marketing MBA Really Teaches You

Do you wonder, ‘Is an MBA in Marketing worth it?’ The answer is YES! This Master’s degree helps improve your research skills and develop strategic plans to drive business growth. 

Some of the main skills you will gain after this course are:

• Data analysis
• Strategy development
• Market research

Relevance of Marketing MBAs in Singapore’s Digital Economy

An MBA in Marketing holds significant value in Singapore’s growing economy. Skilled professionals are highly paid due to high demand and the push for digital transformation across all sectors.

This degree is relevant because:

• Singapore is a hub for business and educational institutions.
• The Singapore government is promoting digital transformation.
• An MBA develops the skills required for Digital Marketing roles.

Career Roles You Can Land After a Marketing MBA

An MBA with Marketing specialisation can help in rapidly building your career as you develop skills and gain relevant knowledge. 

Some of the roles after pursuing this degree are:

• Brand Manager who is responsible for developing and maintaining the brand’s image.
• Marketing Manager who is responsible for developing marketing strategies and performing market research.
• Digital Marketing Manager who is responsible for creating social media strategies.

Also read: Singapore’s Booming Job Market: Why an MBA is a Great Investment

Online vs On-Campus: What Works Best for Singapore Professionals

Online and on-campus courses each have their own set of advantages and disadvantages. You should make a decision based on your requirements.

An on-campus course is beneficial as it provides:

• Better networking opportunities.
• Immersive learning experiences.
• Better learning experiences.

An online course is helpful in providing:

• Flexibility to complete lessons alongside other personal or professional obligations.
• Affordable tuition fees and savings on other expenses.
• Global exposure.

Also read: Best Online MBAs for Marketing Professionals in Singapore

ROI of an Online Marketing MBA – Skills, Salary & Career Growth

The following pointers can estimate the Return on Investment (ROI) of an Online Marketing MBA:

• Skills: Graduates develop leadership, analytical, and strategic skills.
• Salary: Graduates are offered a higher salary than regular employees.
• Career growth: An MBA degree helps in rapid career progression.

Factors to Consider Before Pursuing a Marketing MBA Online

Some of the factors that should be considered before pursuing an Online MBA in Marketing are:

1. Career goals: You need to ensure that your career goals align with the course overview and how it can impact your career in the long run.

2. Global recognition: Make sure that employers around the world recognise the institution, and the course has relevant accreditations.

3. Flexibility: One of the most essential advantages of online courses is flexibility. So, check that the program offers flexible schedules suiting your requirements.

4. Program cost: You should check the tuition fees and other expenses to ensure that they fit your budget.

Career Acceleration with Online MBA in Marketing through upGrad

upGrad, an online educational platform, facilitate a wide range of online courses to upskill individuals and help in career progression. We provide MBA courses in collaboration with some of the well-reputed institutions. 

1. Master of Business Administration from Liverpool Business School: This is an 18-month course provided in a blended learning format with exposure to offline networking. The UK immersion experience is optional.

It is available in the following specialisations:

• Research.
• Business Analytics.
• Organisational Leadership and Change.

2. Master of Business Administration from Golden Gate University (GGU): This online course can be completed in 15 months and also offers an optional on-campus immersion. 

It is available in the following concentrations:

• Finance.
• Business Analytics.
• Marketing.

3. Master of Business Administration (MBA) from O.P. Jindal Global University: The one-year online program offers extensive business exposure to management students, allowing them to choose a specialisation of their preference as well. The course is designed to help aspirants fast-track their career growth. 

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