Why choose MSc Digital Marketing at Excelia, France?

This MSc builds expertise in digital marketing and growth strategies, preparing students to design and execute impactful campaigns. Offered by Excelia, a triple crown accredited school ranked Top 100 QS Masters in Marketing and #61 in Europe on FT 2022, it combines academic excellence, industry links, and global exposure for international careers.
Online Duration
11 Months
On-Campus Duration
12 Months
Internship
Included
Accreditation
AACSB, EQUIS, AMBA
Earn an MSc Digital Marketing degree from Excelia - Triple Crown B-School.
Turn credits into milestones with an industry-shaped curriculum built for real-world skills.
1. Marketing Management
Marketing Strategy
Consumer Behaviour
Marketing Channels
Project/ Assignment
2. Business Communication
Effective Communication
Building a Personal Brand
Project/ Assignment
3. Decision Sciences
Business Analytics Fundamentals
Hypothesis Testing
Regression Analysis
Project/ Assignment
4. Accounting and Finance
Accounting Fundamentals - I
Accounting Fundamentals - II
Project Evaluation
New Heritage Doll Company Simulation
5. Business Economics
Micro Economics
Macro Economics
Project/ Assignment
6. Sales and Distribution
Fundamentals of Sales
Territory Management
Channel Management
Team and Customer Management
7. OB, HR Legal
Individual, Group & Organisational Behaviour
Human Resource Management
Business Law and Ethics
Project/ Assignment
8. Supply Chain Management
Operations Management
Supply Chain Management
Project/ Assignment
9. Business Strategy
Fundamentals of Strategy
Growth Strategy
10. Leadership, Engagement and People Performance
What defines a leader?
Leading teams effectively
Leadership as a way of life
11. Leading Change For Sustainable Future
Change Management from an individual perspective
Change Management from Organisational perspective
Reimagining Change
12. Enterprise and Risk Management
Understanding Risks in an organisation
Tackling Risks
13. Digital Business Innovation
Digital Innovation
Digital Business Transformation
Digital Businesses
300+
Hours of Learning
20+
Lives Sessions
7+
Case Study/Projects
11
Months
1. Artificial Intelligence & Marketing Automation
2. Digital Entrepreneurship
3. Natural Referencing & Paid Positioning (SEO/SEA)
4. Digital Marketing
5. Customer Experience Management
6. Data Mining & Data Visualisation
7. Information Systems Management
8. Marketing Insights
9. Startup Challenge
10. Prompt Engineering
11. Oral Presentation and Professional Thesis
Accelerate your study abroad journey to outperform peers in the nearest campus intake* with advanced academic standing.
Significantly reduce tuition costs while gaining a world-class degree, global exposure, and strong career outcomes.
₹27.3 Lakhs (€27,000)
₹24.3 Lakhs (€24,000)
Merit-based
~₹51.6 Lakhs
Online Fee:
₹4.50 Lakhs (€4,440)
On Campus Fee:
₹13.7 Lakhs (€13,600)
Savings of ~₹9 Lakhs
On-Shore:
₹12.1 Lakhs (€12,000)
Savings of ~₹12.1 Lakhs
upGrad Exclusive
15% (Included)
~₹30.4 Lakhs
Savings of ~₹21.2 Lakhs
Check academic, language & work-ex requirements to determine your eligibility for this study abroad program.
Maximize your earning potential and get the same global career outcomes at an affordable cost.
Total Expense
Over 2 years
₹30.2 Lakhs
Total Earnings
In 2 years
₹1 Cr
Disclaimers
Important notes
1}Returns are calculated considering students work throughout the length of the PSW Visa.
2}Salary and stipend figures are approximate and represent a median value.
3}This is not a financial offering. Any references to returns are illustrative and indicate how you may potentially benefit from the Program.
4}The amounts shown are approximate estimates and may differ based on various factors. Living costs are approximately calculated for the length of on-shore component in/outside the campus.
5}Internship duration may vary from 3-6 months, wage/hour is taken as ~€12/hour for internship stipend.
A global hub for innovation, research, and real-world learning surrounded by opportunity, energy, and global ambition.

Paris, a global hub of fashion, culture, business & education, offers top universities, startups, and a lively student atmosphere.
Living Cost
€12,000 per annum
upGrad Students
100+
upGrad USP
Scholarship, Alumni Support

La Rochelle offers jobs in sea, food, tech, tourism & transport, with 12K+ firms driving a diverse job market.
Living Cost
€11,000 per annum
upGrad Students
100+
upGrad USP
Scholarship, Alumni Support

€56,000
Avg salary
per annum
1,000+
Job
openings
Marketing Managers are responsible to lead campaigns, analyze trends, drive brand growth, and develop strategies to reach target audiences.

€ 49,185
Avg salary
per annum
1,900+
Job
openings
E-commerce Manager France driving digital growth with inventive strategies shaping online horizons through smart commerce leadership.

€ 45,000
Avg salary
per annum
200+
Job
openings
SEO Specialists are responsible for optimizing websites, improving search rankings, driving traffic, and enhancing online visibility.

€ 40,054
Avg salary
per annum
12,800+
Job
openings
Social Media Managers are responsible to create content, manage platforms, engage audiences, track performance, and grow brand presence online.

€ 43,000
Avg salary
per annum
1,300+
Job
openings
Digital Project Managers are responsible to lead digital initiatives, coordinate teams, manage resources, and deliver innovative solutions on time.
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Get personalized expert guidance to simplify your journey — from university selection to application success.
upGrad learners receive exclusive scholarships of up to 40% to make their global education more accessible.
We offer IELTS prep by experienced individuals to help you reach the desired proficiency and achieve the required score.
Maximize your chances of funding with our expert guidance on third-party credit facility. Access loans at competitive interest rates.
Gain access to visa mocks and guidance to breeze through your visa process.

Use our free tools to calculate expenses, assess scores, know your loan EMI—before you apply.
Your admission journey, simplified and supported at every stage.
State-of-the-art labs, student clubs & career centers—fostering learning, leadership & community.
Hear from our learners who turned their study-abroad dreams into reality.
Everything you need to know about pathway program at Excelia Business School, France
Below are a few reasons why students should study MSc in Digital Marketing:
International students can work in France up to 964 hours per year, which is the equivalent of 60% of the standard working week. This means that you can work up to 20 hours per week during the academic year and full-time during breaks. The minimum wage in France is €10.57 per hour, so you can earn a decent amount of money by working part-time in France. Working in France is a great way to supplement your income and help pay for your education. It is also a great way to experience French culture and make some new friends. If you are considering studying in France, I encourage you to look into the possibility of working part-time while you are there.
Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in France.
Excelia Business School offers only one intake for students coming through the accelerator route. The intake of the year will be the September (Fall) intake Though the application process for Excelia Business School will start during the IMT Ghaziabad online program, you will be able to go to Excelia Business School in the nearest intake which is at least 6 months away from completion of your IMT Ghaziabad program.
upGrad will apply for you to Excelia Business School once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter of Excelia Business School you will have to give proof of English proficiency for application of admission in Excelia Business School. upGrad will support you to get your English proficiency scores to accelerate this process.
To be eligible for the program, the following criteria need to be fulfilled:
For IMT Ghaziabad:
For Excelia Business School:
A relevant professional work experience is recommended but not mandatory.
There are 3 simple steps in the Admission Process which is detailed as:
STEP 1 - Application and Document Submission - Apply on upGrad.com and submit your documents.
STEP 2 - Shortlisting basis overall performance - Our admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you.
STEP 3 - Enrollment for Access to Prep Content - Make a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required.
Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.
Living expenses in France for international students are approximately EUR 12,000 per annum. The same needs to be reflected in your bank account.
At least 12-15 hours per week of time commitment is expected to be able to complete this program.
Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.
0% EMI with Finance partners /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my international credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example:
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000
Refund Policy: (Programs with prep-session component)
- Students must pay applicable caution money for the enrolment to the Program. This caution amount will be adjustable against the total Program fee payable by the student.
- You can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. Processing fee of Rs. 20,000/- will be levied. If less than Rs. 20,000/- have been paid in total, the student shall not be eligible for any refund in such case.
- The student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and student will continue to pay the EMI for the loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same.
- In case of a refund, the student will be solely responsible for any cancellation of the loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount.
- Students must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise, the admission letter will be rescinded.
- The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee.
Deferral Policy: (Pre- Program Commencement)
-If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
-However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
- The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.
- The fee applicable to the deferred student will be as per prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid).
Deferral Policy: (Post Program Commencement)
-If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
-The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
-The deferral request will be approved once the deferral fee is paid.
-Till this is completed, the student will be assumed to be continuing in the same cohort.
- The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
- If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage.
- The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.

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