Want to kickstart your learning journey in Digital Marketing without having to invest too much money? The best place to start is free online platforms in Singapore that offer digital marketing courses designed to provide comprehensive knowledge for beginners in the field.
If you’re aspiring to upskill for career advancement or exploring new opportunities, these courses offer valuable insights into SEO, social media marketing, and content strategy. Moreover, they are offered by top universities worldwide, completely free of charge! This is what makes them immensely popular among Singaporean professionals.
If you, too, have been looking for the best free digital marketing course to pursue online and take the first step on your digital marketing career path, your search ends here!
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Best Free Digital Marketing Courses in Singapore
Take the first big step to pave the way for a lucrative career in Digital Marketing with online digital marketing courses for free. Several Singaporean professionals take up these courses because they are tailored to equip learners with the key tools and strategies needed to build a career in the field. Some of the best digital marketing courses available for free on the upGrad platform for Singaporean learners are:
1. Basics of Search Engine Marketing
Designed to help beginners understand the fundamental concepts of Search Engine Marketing (SEM), this free course is the best place to start for Digital Marketing aspirants. You can learn all about creating ads, researching keywords, bidding, achieving business objectives, and optimising to boost traffic. The course is an ideal starting point for entrepreneurs, marketers, and those seeking jobs in relevant fields.
The 6-hour free program entails the following:
- SEM vs. SEO
- Text ads and ad extensions
- Ad customisation
- Automated bidding
- Attribution models
Also read: 10 Must-Have Digital Marketing Skills for Career Success
2. Basics of Search Engine Optimisation
Just like SEM, SEO, or Search Engine Optimisation, is a crucial component of digital marketing strategies. This free online digital marketing course can help you learn the basics and advanced concepts of SEO in a self-paced format. Understand the key factors responsible for Google rankings, gain hands-on skills, and earn a recognised certificate upon course completion.
The 6-hour course equips students with the knowledge of:
- Overview of SEO and its importance
- Crawling, indexing, and ranking
- Components of SEO and SERP
- Keyword research and optimisation
- Technical SEO
Also read: How SEO Skills Can Boost Your Digital Marketing Career in Singapore
3. Build Successful Celebrity Partnerships & Campaigns
This program teaches you how to plan, implement, and optimise brand campaigns with celebrities. This free digital marketing course with a certificate covers core concepts in influencer alignment, content strategy, and several case studies to help learners gain a comprehensive understanding of building successful celebrity partnerships and ad campaigns.
In just 2 hours of free online learning, you can get a fair understanding of:
- Building strategic celebrity-driven ad campaigns
- Planning and executing content that aligns with the current branding needs
- Choosing celebrities who align with the brand’s values
- Measuring the effectiveness of the partnership with celebrities
- Identifying the market demand for celebrity tie-ups
4. Complete Guide to Content Marketing
Excel at compelling storytelling with this free digital marketing online course, with a certificate at the end of the program. The 5-hour course is designed to enable learners to build, curate, and distribute content with a high impact to boost engagement. Strategic storytelling also helps build brand authority and generate leads.
- Strategies for content planning
- Foundations of content marketing
- Content channels
- Buyer personas
- Measuring ROI
Also read: How to Develop an Effective Content Marketing Strategy
5. Creating Consumer Value Through Effective Marketing
Learn the art of designing customer-centric strategies in this free online digital marketing course. Earn a recognised certificate upon completion and in just 2 hours, understand the STP framework, data-driven marketing, and brand positioning to promote customer loyalty and brand retention, and boost business growth.
- Customer value in marketing
- Four components of customer value
- STP in marketing
- Creating consumer value
- Creating impactful brand messaging
Career Opportunities After Completing Free Digital Marketing Courses
Pursuing free digital marketing courses online not only prevents burning a hole in your pocket but also unlocks a whole world of lucrative career opportunities. With the right skills and learning, the course graduates become eligible to apply for a wide array of career roles, as tabulated below:
| Job Role | Average Salary Range (Approx) |
| Digital Marketing Assistant | SGD 32,488 – SGD 54,676 per annum |
| SEO Executive | SGD 85,000 – SGD 125,000 per annum |
| Social Media Manager | SGD 49,261 – SGD 83,000 per annum |
| SEO Specialist | SGD 35,260 – SGD 102,240 per annum |
| Content Strategist | SGD 34,000 – SGD 95,000 per annum |
Sources: Salary Expert, Morgan McKinley, Payscale, World Salaries
Also read: Career Progression in Digital Marketing
Take Your Digital Marketing Career Further with upGrad
Become job-ready in the world of digital marketing with a whole array of digital marketing courses available for free on the upGrad Singapore platform. Thoughtfully designed for beginners seeking a sufficient understanding of basic digital marketing concepts, these courses can be completed in just a few hours from anywhere online.
What’s more? Not only are these courses free, but they are also recognised and validated by employers in Singapore, as they equip learners with industry-essential skills. Some of the top free programs to consider in the field of digital marketing include:
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FAQs on Free Digital Marketing Courses in Singapore
Yes, free online digital marketing courses offer certificates to learners upon completion, which are recognised and validated by employers in Singapore and other parts of the world.
Absolutely! Upon completing a free digital marketing course, you are eligible to apply for a relevant job role in Singapore, as these programs equip learners with industry-desirable skills and expertise.
You can start by creating a personal website or blog to share the hands-on experience you’ve gained in digital marketing with the rest of the world. Additionally, volunteering for small businesses and applying for internships are also ways to gain practical experience in the field.
At the entry-level, you may focus on building practical skills in the field through personal projects and online certification courses. Also, you can create a portfolio to highlight your skills and tap into your network to gain experience.
The four primary components of digital marketing are Search Engine Optimisation (SEO), Content Marketing, Email Marketing, and Social Media Marketing.
