Digital Marketing, also referred to as Online Marketing, is the use of websites, mobile devices, social media, newsletters, or search engines to promote products or services. Businesses in Singapore are resorting to digital marketing through email, social media, or messages to improve visibility of their products.
If you are searching for Digital Marketing jobs in Singapore, this blog will be helpful to you. An entry-level job in this field is a Digital Marketing Assistant, and with expertise, you can be promoted to senior-level roles such as Head of Marketing or Digital Marketing Manager.
We will discuss Digital Marketing careers at various levels, the skills that are required to succeed in this field, and how upGrad’s Digital Marketing course will create new opportunities for you.
Also read: Digital Marketing Course Singapore: A pathway to success in Marketing.
Discover the Top Digital Marketing Jobs in Singapore and What They Pay
The Digital Marketing industry is booming in Singapore, and there is a high demand for experts. If you understand the skills and expertise required to stay ahead in this industry, you can work for good agencies and earn a good salary. Let’s take a look at some of the Digital Marketing jobs in Singapore and their salary structure.
| Job Title | Experience Level | Annual Salary Range (SGD) | Job Responsibilities |
|---|---|---|---|
| Digital Marketing Executive/Associate | Entry-level0-2 years | 12,000-48,000 | Content management, campaign management, and data analysis |
| SEO Specialist | Mid-level2-4 years | 36,000-48,000 | Keyword research, on-page/off-page SEO management, and link building |
| Social Media Manager | Mid to senior level2-6 years | 36,000-60,000 | Implementing social media strategies, budget management, and performance analysis |
| Marketing Analyst | Mid to senior level2-6 years | 36,000-72,000 | Market research, data collection, and analysis |
| Digital Marketing Manager | Senior-level5-10 years | 48,000-72,000 | Email marketing, performance analysis, and content creation |
Digital Marketing Executive / Associate
This entry-level role is suitable for freshers who are responsible for managing social media channels to promote the services or products of the company. Job responsibilities include:
- Planning and implementing social media strategies.
- Creating and managing engaging content.
- Launching and managing social media campaigns.
SEO Specialist
A Search Engine Optimisation (SEO) Specialist is responsible for managing the SEO strategies for the content displayed on a company’s social media channels. Their target is to rank higher in the Search Engine Results Pages (SERPs). Job responsibilities include:
- Keyword research is relevant for the products or services.
- On-page or off-page content optimisation.
- Building quality backlinks to improve website authority.
Social Media / Content Manager
A Social Media or Content Manager is responsible for creating engaging content for the organisation and managing different social media channels. Job responsibilities include:
- Creating engaging written and video content.
- Defining content strategies to target suitable audiences.
- Managing social media channels and tracking performance.
PPC / Paid Media Specialist
A Pay-Per-Click (PPC) or Paid Media Specialist is responsible for managing the paid advertising through Bing Ads or Google AdWords. Job responsibilities include:
- Planning PPC campaigns for social media channels.
- Analysing trends and optimising strategies.
- Managing budgets and increasing Return on Investments (ROIs).
Digital Marketing Manager / Strategist
A Digital Marketing Strategist or Manager is responsible for creating social media strategies to increase website traffic and brand awareness. Job responsibilities include:
- Planning social media strategies.
- Improving website design and User Experience (UX).
- Staying updated with the latest digital marketing trends and strategies.
Desired Skills and Certifications That Boost Salaries
Digital Marketing is an ever-evolving industry due to updated regulations and social media trends. So, it is essential to keep updating yourself with the latest trends to keep your organisation’s social media channels relevant in this age. You will require some technical and soft skills to succeed in your Digital Marketing career.
- Data Analytics: You need to have strong data analysis skills to be able to interpret performance metrics and make sensible decisions that benefit the organisation.
- Content creation: You need to have creativity to be able to create engaging social media content. The content should attract and retain the target audience and boost sales.
- Search Engine Optimisation (SEO): SEO is an essential skill that helps in driving traffic to websites and improving website visibility.
- Communication skills: This soft skill is essential to communicate important details to clients and teammates. It improves collaboration and performance.
- Strategic thinking: You need to have strategic thinking skills to analyse the latest trends in the industry and optimise the social media strategies for the organisation’s benefit.
upGrad’s Digital Marketing Program for Singapore Professionals
upGrad is one of the global leaders in the online education market. We collaborate with reputable and well-recognised universities globally to bring forward programs that can help you advance your career. We offer Digital Marketing and Leadership courses to help you succeed in your career.
Advanced Certificate in Digital Marketing and Communication: This course is offered by one of the leading management institutions, MICA, and provides the flexibility to complete the course in 4-10 months. Highlights of the course include:
- More than 12 case studies and live projects
- Doubt resolution on a daily basis
- Career mentorship
- More than 70 Digital Marketing tools
You can choose from any of these six specialisations and earn additional certifications.
- Generative AI
- Marketing Analytics
- Branding and Communications
- Social Media and Content Marketing
- Marketing Leadership in the Digital Age
- Marketing Communications-PR
🎓 Explore Our Top-Rated Courses in Singapore
Take the next step in your career with industry-relevant online courses designed for working professionals in Singapore.
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FAQs on Top Digital Marketing Jobs in Singapore
Some of the most in-demand Digital Marketing jobs in Singapore are:
1. Digital Marketing Specialists
2. SEO Specialists
3. Social Media Managers
An entry-level role in the Digital marketing industry in Singapore can earn a salary of around SGD 36,000 annually.
The senior-level Head of Marketing in Singapore can earn around SGD 79,000-210,000 annually.
While certifications are not mandatory for landing a Digital Marketing job in Singapore, they can be beneficial as they provide valuable skills to advance your career.
If you want to work as a Manager in the Digital Marketing industry, you should have 5-10 years of work experience.
