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- Generative AI Mastery Certificate for Content Creation
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- Machine Learning and AI
- Generative AI Mastery Certificate for Content Creation

Generative AI Mastery Certificate for Content Creation
Apply new AI skills the very next day!





AI-enhanced creativity for every kind of content professional
Writers, designers, creators and marketers—meet your new creative assistant




Generate drafts, improve structure, and optimize readability using AI.

Create compelling, high-converting copy with AI assistance.

Optimize content for search engines with AI-driven keyword strategies.




Use AI tools to create graphics, illustrations, and concept art.

Enhance resolution, remove backgrounds, and modify designs effortlessly.

Learn to generate AI-Powered Layout & Design Suggestions




Automate cuts, transitions, and effects using AI-powered tools.

Convert text into natural-sounding speech and generate subtitles instantly.

Develop engaging video scripts with AI-driven storytelling techniques.
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Automate social media post scheduling and content ideation.

Craft engaging, platform-optimized captions with AI assistance.

Predict trends and tailor content strategies using AI insights.




Analyze audience preferences and content performance with AI tools.

Generate and refine marketing campaign strategies with AI analytics.

Benchmark against competitors and improve content effectiveness.
Why Choose Us?
Standout features of GenAI Mastery Program
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Dual Certification
Earn joint certificate from Microsoft–upGrad and an NSDC certificate -
One Program. All Formats
Image, text, audio, video. Master the when, why, and how of using AI in content. -
No Fluff. Just Real Work
Work hands-on with Midjourney, Runway ML, Copilot, Suno AI, Eleven Labs, Flair AI & more. -
Learn from Top Creators
Get insights from boAt, Lenovo, Meesho, FUTR & top creative minds behind viral AI campaigns. -
AI in Every Content Step
From keyword research to YouTube scripts — see how AI powers every stage of creation. -
Capstone Project
A rigorous and domain-specific industry-level capstone project
Gen AI Course Curriculum
Continuously updated curriculum with the latest trends in AI
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AI-Powered Content Generation
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Personalising Content and SEO Optimisation
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Visual Content Creation and Editing with AI
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Content Distribution and Amplification
AI-Powered Content Generation
Module 1
Understand how AI is revolutionizing content creation across industries.
Topics covered
- Role of Generative AI in content creation
- Where AI helps and where it doesn’t
- HUMAN framework for humanizing AI content
- Building custom GPTs
- [Microsoft Learn] Copilot Foundations
- [Microsoft Learn] Craft effective prompts for Microsoft 365 Copilot
Skills acquired
- AI-driven creativity
- Decoding AI Models
- Prompt Engineering Basics
- AI Tools and Platforms
Personalising Content and SEO Optimisation
Module 2
Optimize AI-generated content for better engagement and search performance.
Topics covered
- Impact of Generative AI on SEO
- Exploring AI tools for text generation
- Crafting ads, captions, scripts, and emails with AI
- Repurposing text-based content effectively
Skills acquired
- Brand Messaging
- Content Structuring
- SEO Optimization with AI
- Keyword Research with AI
- Analytics & Performance Tracking
Visual Content Creation and Editing with AI
Module 3
Harness AI to create and edit visual, audio, and video content for diverse purposes.
Topics covered
- AI tools for image, music, and video creation with effective prompting techniques
- Use cases of AI in marketing: product photography, social media, and more
- Creating high-quality voice-overs, music, and cinematic videos with AIstorytelling with AI
Skills acquired
- Advanced Prompt Engineering
- AI for Business & Creativity
- Voice synthesis
- AI in video editing
- Visual storytelling
Content Distribution and Amplification
Module 4
Learn how AI can optimize content distribution and amplify marketing efforts.
Topics covered
- Discover what goes behind an AI-led marketing campaign
- Explore the scope of marketing with AI influencers
- [Microsoft Learn] Empower your workforce with Microsoft 365 Copilot
Skills acquired
- AI for Social Media & Digital Marketing
- Future of AI in Marketing
- Applications of Generative AI
Master AI Tools with Our Gen AI Course
Master in-demand AI tools



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Industry Experts - Content & Marketing
Learn from Seasoned Industry Practitioners
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5 Instructors

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Gayatri Agrawal
Founder, Altrd

Gayatri is founder of ALTRD, an award-winning AI-marketing innovator and ex-spatial designer in the metaverse space.
Gayatri is founder of ALTRD, an award-winning AI-marketing innovator and ex-spatial designer in the metaverse space.
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Himanshu Goel
Co-Founder & COO, FUTR Studios

Himanshu Goel is co-founder & COO of FUTR Studios, building India’s first virtual influencer; also an author and content creator.
Himanshu Goel is co-founder & COO of FUTR Studios, building India’s first virtual influencer; also an author and content creator.
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Siya Wadhawan
Head - Brand Marketing, Boldfit

Siya is Brand Head at Boltfit, ex-Product Marketing Head at boAt Lifestyle, and former brand marketer at Bajaj Electricals.
Siya is Brand Head at Boltfit, ex-Product Marketing Head at boAt Lifestyle, and former brand marketer at Bajaj Electricals.
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Nivedan Rathi
Founder, Future & AI

Nivedan is Founder of Future & AI, ex-Marketing Head at Meesho, TEDx speaker, and a prominent content creator.
Nivedan is Founder of Future & AI, ex-Marketing Head at Meesho, TEDx speaker, and a prominent content creator.
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Nitesh Raj
India Brand Lead, Lenovo

Nitesh is the Brand Marketing Lead for Gaming Devices & Consumer Tablets in the India region at Lenovo. He previously worked as a Brand Manager at Wakefit and Rupeek.
Nitesh is the Brand Marketing Lead for Gaming Devices & Consumer Tablets in the India region at Lenovo. He previously worked as a Brand Manager at Wakefit and Rupeek.
Read MoreFrequently Asked Questions
1. Who is this course suitable for?
This course is ideal for content creators, marketers, social media specialists, designers, copywriters, and entrepreneurs who want to leverage AI-powered tools for efficient content creation across text, images, audio, and video formats.
This course is ideal for content creators, marketers, social media specialists, designers, copywriters, and entrepreneurs who want to leverage AI-powered tools for efficient content creation across text, images, audio, and video formats.
2. What will I learn in this program?
You'll master AI-driven research, writing, and storytelling, explore AI tools for image and video creation, and learn how to develop AI-powered marketing campaigns. The course also covers SEO for AI-generated content and creating custom AI assistants.
You'll master AI-driven research, writing, and storytelling, explore AI tools for image and video creation, and learn how to develop AI-powered marketing campaigns. The course also covers SEO for AI-generated content and creating custom AI assistants.
3. How long is the program, and what is the time commitment?
The program is 8 weeks long, with a flexible schedule, making it ideal for working professionals.
The program is 8 weeks long, with a flexible schedule, making it ideal for working professionals.
4. Will I get hands-on experience with AI tools?
5. Is there a certificate upon completion?
Yes, upon successful completion of all modules, you will receive a Joint completion certificate by Microsoft and upGrad.
Yes, upon successful completion of all modules, you will receive a Joint completion certificate by Microsoft and upGrad.
6. Do I need prior AI or technical knowledge to enroll?
7. How does this program help with SEO for AI-generated content?
8. Will I get practical experience during the course?
9. Do I get access to AI tools as part of the program?
10. What is the advantage of AI-powered content creation?
11. How can I enroll in the program?
upGrad Learner Support
Available from 9 AM to 8 PM GMT (Monday - Friday).


*All telephone calls will be recorded for training and quality purposes.
*If we are unavailable to attend to your call, it is deemed that we have your consent to contact you on purpose.