Top 5 Best-Paying Marketing Careers in Canada (With Salaries)

The marketing industry in Canada is continually evolving with the growth of digital innovation, brand storytelling, and data-driven strategies. As businesses compete to capture the attention of consumers, skilled marketing professionals are in higher demand than ever. This explains why they are being paid between CAD 46,000 and CAD 77,000 a year, with an average of CAD 60,000.

These roles offer impressive earning potential, along with exciting career growth opportunities, and provide numerous chances for all professionals in this sector to excel.

This blog will discuss the highest-paying marketing jobs in Canada and also explore the reasons why marketing roles command high salaries in the North American country to help you make the most informed career choices.

Source: Glassdoor, as of November 6, 2025

Top 5 Highest-Paying Marketing Jobs in Canada

The highest-paying marketing positions in Canada are also the most rewarding opportunities in this domain in terms of job satisfaction and prestige, apart from the financial aspect.

1. Chief Marketing Officer

The Chief Marketing Officer is the highest-paying marketing job in Canada. These senior executives develop and execute the marketing strategy of a company. Their most essential skills and responsibilities are:

Execution and Strategy
Growth and Brand
Team Leadership
Market Analysis
Budget Management

Also read: Chief Marketing Officer: Career Path, Skills, and Salary

2. Marketing Director

Marketing Directors, one of the highest-paying marketing jobs in Canada, are senior professionals responsible for overseeing the daily operations and marketing strategies of companies. Their typical responsibilities are:

Planning and Strategy
Budget Management
Team Leadership
Market Analysis
Execution and Innovation
Collaboration

Also read: Top 10 Career Opportunities After an MBA in Marketing in Canada

3. Product Marketing Manager

Product Marketing Managers bring products to the market and make sure that they are successful by creating and executing strategies to inform customers of the products’ value. Their key responsibilities may be enumerated as follows:

Product Strategy
Go-To-Market Strategy
Sales Enablement
Customer Feedback
Cross-Functional Collaboration

4. Brand Manager

Brand Managers, one of the top-paying marketing jobs in Canada, implement and develop brand strategies to improve brand awareness, profitability, and market share. The following are their key responsibilities:

Brand Strategy
Market Analysis
Campaign Management
Budget Management
Cross-Functional Collaboration
Performance Tracking
Product Innovation

Also read: Top Business Development Manager Courses for Career Growth

5. Digital Marketing Manager

Among the best-paying marketing jobs in Canada, Digital Marketing Managers develop and implement digital marketing strategies, manage marketing teams, and oversee campaigns across various channels, including search engine optimization (SEO), electronic mail (email), and social media marketing. Their most prominent responsibilities may be enumerated as follows:

Developing and Executing Detailed Digital Marketing Strategies

Overseeing the Planning, Optimization, and Execution of Campaigns across Various Channels, such as Search Engine Marketing (SEM)
Allocating and Managing Budgets Effectively and Tracking Return on Investment (ROI)

The following table enumerates the annual salary ranges of these professionals in Canada:

Job Role	Annual Salary Range
Chief Marketing Officer	CAD 92,000 – CAD 163,000
Marketing Director	CAD 92,000 – CAD 135,000
Product Marketing Manager	CAD 78,000 – CAD 109,000
Brand Manager	CAD 57,000 – CAD 88,000
Digital Marketing Manager	CAD 46,000 – CAD 71,000

Sources: Glassdoor, as of November 6, 2025

Why Marketing Roles Command High Salaries

The following are the main factors driving high-paying careers in marketing in Canada:

High Demand for Digital Skills
Significant Talent Shortage
Crucial Role in Business Growth
Senior and Specialized Roles
ROI and Measurable Impact

All these factors affect such high salaries in different ways.

For example, Canada is accelerating its digital transformation process, which has created a high demand for marketers who are experts in areas such as SEO, content strategy, analytics, and paid advertising on platforms like Meta and Google.

The high talent shortage in this sector has also created a highly competitive market, thus further increasing salaries for marketing professionals.

What Skills and Qualifications Top Marketers Need

To land the highest-paying careers in marketing in Canada, you need the following skills:

1. Hard Skills

Data Analysis
Digital Marketing
Content Creation
Strategic Planning
Technical Proficiency

2. Soft Skills

Communication
Creativity
Adaptability
Leadership
Project Management
Critical Thinking

All these skills are helpful in their own ways. For instance, data analysis helps you interpret data and gain actionable insights. This way, you can also measure how successful your marketing campaigns have been.

Exceptional written and verbal communication skills enable you to collaborate effectively with teams and convey your ideas more clearly.

Also read: Top 5 Easy-to-Learn Tech Skills for New Career Paths in Canada

How to Progress Into a High-Paying Marketing Role

To progress to marketing jobs that pay the most in Canada, you need to focus on specializing & getting certified, gaining practical experience, and enhancing your professional profile.

You can begin by focusing on high-demand areas, such as data analytics, content marketing, SEO, or marketing automation.

To gain practical experience, you should first build a portfolio that showcases your skills and results the best. The best platforms for showcasing such portfolios are LinkedIn.

Networking is an integral part of enhancing your brand in this industry. Connect with industry professionals through networking events and informational interviews to foster relationships and gain knowledge.

Also read: Top 10 Highest-Paid Jobs in Canada for Freshers in 2025-26

Key Industries and Regions Offering Premium Marketing Salaries

The top industries offering high-salary marketing jobs in Canada are technology, finance, and professional services. Companies in Canada’s tech sector often pay high salaries for Product Marketing Managers and Digital Marketers with the desired skills.

The best regions in Canada where marketing professionals can earn premium salaries are Ontario, Alberta, and British Columbia. Ontario is renowned for consistently offering high hourly wages to marketing professionals, including marketing managers. Metropolitan areas like Toronto are prominent hubs of high-paying jobs for these professionals across various industries.

Also read: Top 10 Career Opportunities After an MBA in Marketing in Canada (2025 Guide)

Fast-Track Your Marketing Career with upGrad

upGrad can help you fast-track your marketing career in Canada by offering you industry-relevant skills and practical experience through real-world projects. It also offers you access to globally recognized certifications and dedicated career support services. Its flexible learning options are also immensely beneficial in this regard.

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FAQs on Highest-Paying Marketing Jobs

What are the highest-paying marketing jobs in Canada?

The following are the highest-paying marketing jobs in Canada:

1. Chief Marketing Officer
2. Marketing Director
3. Product Marketing Manager
4. Digital Marketing Manager
5. Brand Manager
6. SEO / SEM Manager

How much do top marketing professionals earn in Canada?

CMOs, the highest-paid marketing professionals in Canada, earn between CAD 92,000 and CAD 163,000. They earn an annual average salary of CAD 123,000.
Source: Glassdoor, as of November 6, 2025

Which marketing role offers the fastest career growth?

Digital marketing roles, especially ones that require solid analytical skills such as Pay-Per-Click (PPC) Specialist and Digital Marketing Manager, offer some of the fastest career growth in Canada.

What skills are most in demand for high-paying marketing jobs?

The following are the most in-demand skills for high-paying marketing jobs in Canada:

1. Data Analysis
2. Communication
3. SEO and SEM
4. Analytical Reasoning
5. Content Marketing
6. Storytelling and Creativity
7. Social Media Marketing
8. Project Management
9. Email Marketing
10. Adaptability

Do marketing salaries vary by city in Canada?

Yes, marketing salaries vary significantly between cities and provinces in Canada. The biggest influencing factors over here are the local job market, industry concentration, demand for specific skills, and costs of living.

Sources:

https://www.glassdoor.ca/Salaries/marketing-salary-SRCH_KO0,9.htm
https://www.workopolis.com/search?q=chief+marketing+officer&l=canada
https://ca.indeed.com/q-chief-marketing-officer-jobs.html?vjk=42dfa259cce9bc2d
https://www.ferrerocareers.com/lu/en/jobs/marketing-director-tic-tac-canada-11-month-contract#:~:text=As%20Marketing%20Director%2C%20Tic%20Tac,product%20mix%2C%20and%20portfolio%20performance.
https://www.glassdoor.co.in/Job/canada-marketing-director-jobs-SRCH_IL.0,6_IN3_KO7,25.htm