Top 15 Best-Paying Marketing Careers in Canada (With Salaries)

The marketing industry in Canada is continually evolving with the growth of digital innovation, brand storytelling, and data-driven strategies. As businesses compete to capture the attention of consumers, skilled marketing professionals are in higher demand than ever. This explains why they are being paid between CAD 46,000 and CAD 77,000 a year, with an average of CAD 60,000.

These roles offer impressive earning potential, along with exciting career growth opportunities, and provide numerous chances for all professionals in this sector to excel.

This blog will discuss the highest-paying marketing jobs in Canada and also explore the reasons why marketing roles command high salaries in the North American country to help you make the most informed career choices.

Source: Glassdoor, as of November 6, 2025

Top 15 Highest-Paying Marketing Jobs in Canada

The highest-paying marketing positions in Canada are also the most rewarding opportunities in this domain in terms of job satisfaction and prestige, apart from the financial aspect.

1. Chief Marketing Officer

The Chief Marketing Officer is the highest-paying marketing job in Canada. These senior executives develop and execute the marketing strategy of a company. Their most essential skills and responsibilities are:

Execution and Strategy
Growth and Brand
Team Leadership
Market Analysis
Budget Management

Chief Marketing Officer Annual Salary Range: CAD 92,000 – CAD 163,000

Also read: Chief Marketing Officer: Career Path, Skills, and Salary

2. Marketing Director

Marketing Directors, one of the highest-paying marketing jobs in Canada, are senior professionals responsible for overseeing the daily operations and marketing strategies of companies. Their typical responsibilities are:

Planning and Strategy
Budget Management
Team Leadership
Market Analysis
Execution and Innovation
Collaboration

Marketing Director Annual Salary Range: CAD 92,000 – CAD 163,000

Also read: Top 10 Career Opportunities After an MBA in Marketing in Canada

3. Product Marketing Manager

Product Marketing Managers bring products to the market and make sure that they are successful by creating and executing strategies to inform customers of the products’ value. Their key responsibilities may be enumerated as follows:

Product Strategy
Go-To-Market Strategy
Sales Enablement
Customer Feedback
Cross-Functional Collaboration

Product Marketing Manager Annual Salary Range: CAD 78,000 – CAD 109,000

4. Brand Manager

Brand Managers, one of the top-paying marketing jobs in Canada, implement and develop brand strategies to improve brand awareness, profitability, and market share. The following are their key responsibilities:

Brand Strategy
Market Analysis
Campaign Management
Budget Management
Cross-Functional Collaboration
Performance Tracking
Product Innovation

Brand Manager Annual Salary: CAD 57,000 – CAD 88,000

Also read: Top Business Development Manager Courses for Career Growth

5. Digital Marketing Manager

Among the best-paying marketing jobs in Canada, Digital Marketing Managers develop and implement digital marketing strategies, manage marketing teams, and oversee campaigns across various channels, including search engine optimization (SEO), electronic mail (email), and social media marketing. Their most prominent responsibilities may be enumerated as follows:

Developing and Executing Detailed Digital Marketing Strategies
Overseeing the Planning, Optimization, and Execution of Campaigns across Various Channels, such as Search Engine Marketing (SEM)
Allocating and Managing Budgets Effectively and Tracking Return on Investment (ROI)

Digital Marketing Manager Annual Salary: CAD 46,000 – CAD 71,000

6. Data Scientist

Data scientists collect and interpret data to understand the statistical risks associated with business decisions. They provide financial recommendations to members of the management team and top executives.

Business Development Suggestions
Overseeing Data Analysts, Data Architects, and Data Engineers in Large Companies
Collecting and Analyzing Data Thoroughly

Data Scientist Annual Salary: CAD 90,566 – CAD 129,743

7. Global Marketing Manager

Global marketing managers focus on a brand’s international marketing presence.

Overseeing and Maintaining Operations between Multiple Marketing Managers Working in Different Markets
International Market Research to Identify Expansion Opportunities

Global Marketing Manager Annual Salary: CAD 41,000 – CAD 116,000

8. Market Analyst

Market analysts study buying and selling patterns as they develop in the market.

Translating Financial and Economic Trends to Make Messaging and Product Decisions for Businesses
Helping Companies Make Informed Decisions for Projects and Marketing Initiatives
Minimizing Potential Risks

Market Analyst Annual Salary: CAD 59,845 – CAD 109,113

9. Public Relations Manager

Public relations managers manage the public-facing image of their clients, whether individuals or companies. They also plan public events and activities to benefit their clients’ image and promote their visibility.

Developing Relations with Key Publishers
Writing Press Releases
Managing Potentially Damaging Situations

Public Relations Manager Annual Salary: CAD 52,474 – CAD 108,032

10. Data Analyst

Data analysts collect and interpret data for different business functions. They differ from data scientists in the scope of their work, as they are restricted to collecting and interpreting data rather than providing decision recommendations and analyzing risk.

Buying Datasets and Conducting Surveys to Collect Data
Simplifying Raw Data for Data Scientists to Analyze It

Data Analyst Annual Salary: CAD 67,982 – CAD 97,709

11. Digital Strategist

Digital strategists identify business goals to develop digital marketing plans and execute them.

Solving Problems through Digital and Traditional Marketing of Products and Services
Digital Tactics
Using Search Engine Optimization (SEO) Techniques to Increase Organic Traffic and Optimize a Company’s Website

Digital Strategist Annual Salary: CAD 43,904 – CAD 87,468

12. Content Marketing Manager

Content marketing managers develop and execute content strategies that help companies meet their sales goals.

Working on Content such as Blogs, Photos, Videos and Infographics
Distributing Content through Varied Platforms such as the Company’s Social Media Accounts and Website/s

Content Marketing Manager Annual Salary: CAD 46,892 – CAD 86,445

13. Business Analyst

Business analysts interpret and identify data to make critical business decisions.

Working with Various Departments like Finance, Sales, and Marketing
Improving Company Operations to Achieve Specific Business Goals
Increasing Brand Awareness and Revenue

Business Analyst Annual Salary: CAD 65,825 – CAD 85,033

14. Account Manager

Account managers work for publishers and agencies, and manage business books that contain several clients.

Upselling and Renewal Sales to Help Clients Meet Sales Goals
Managing Client Campaigns to Ensure They Meet Advertising and Marketing Goals

Account Manager Annual Salary: CAD 64,705 – CAD 71,943

15. Digital Community Manager

Digital community managers develop and maintain online communities for companies and brands.

Representing Brands in Online Properties Such As Social Media, Forums, And Reviews
Engaging with the Company’s Online Following
Answering Messages, Addressing Complaints, and Responding to Comments

Digital Community Manager Annual Salary: CAD 45,000 – CAD 70,000

Source: Indeed, as of December 23 and 24, and 28 and 29, 2025; Payscale, as of March 27, 2025; Glassdoor, as of January 7, 2026

Why Marketing Roles Command High Salaries

The following are the main factors driving high-paying careers in marketing in Canada:

High Demand for Digital Skills
Significant Talent Shortage
Crucial Role in Business Growth
Senior and Specialized Roles
ROI and Measurable Impact

All these factors affect such high salaries in different ways.

For example, Canada is accelerating its digital transformation process, which has created a high demand for marketers who are experts in areas such as SEO, content strategy, analytics, and paid advertising on platforms like Meta and Google.
The high talent shortage in this sector has also created a highly competitive market, thus further increasing salaries for marketing professionals.

How to Get a Job in Marketing?

If you want to get a job in marketing in Canada, you must focus on the following aspects:

Core Factor	Components
Education and Certifications	Getting Localized CertificationsTechnical UpskillingSpecialized Training
Tailoring Your Application For The Canadian Market	Resume StandardsPortfolio BuildingUsing National Occupational Classification (NOC) Codes
Networking and Exploring the Hidden Job Market	Using LinkedIn Strategically Becoming a Member of Professional Associations Using Job Portals
Targeting In-Demand Skills	Digital Advertising Data Analytics Artificial Intelligence (AI) Integration
Being Aware of Immigration and Legal Requirements	Using the Express Entry SystemDemonstrating Language Proficiency

What Skills and Qualifications Top Marketers Need

To land the highest-paying careers in marketing in Canada, you need the following skills:

1. Hard Skills

Data Analysis
Digital Marketing
Content Creation
Strategic Planning
Technical Proficiency

2. Soft Skills

Communication
Creativity
Adaptability
Leadership
Project Management
Critical Thinking

All these skills are helpful in their own ways. For instance, data analysis helps you interpret data and gain actionable insights. This way, you can also measure how successful your marketing campaigns have been.

Exceptional written and verbal communication skills enable you to collaborate effectively with teams and convey your ideas more clearly.

Also read: Top 5 Easy-to-Learn Tech Skills for New Career Paths in Canada

How to Progress Into a High-Paying Marketing Role

To progress to marketing jobs that pay the most in Canada, you need to focus on specializing & getting certified, gaining practical experience, and enhancing your professional profile.
You can begin by focusing on high-demand areas, such as data analytics, content marketing, SEO, or marketing automation.
To gain practical experience, you should first build a portfolio that showcases your skills and results the best. The best platforms for showcasing such portfolios are LinkedIn.
Networking is an integral part of enhancing your brand in this industry. Connect with industry professionals through networking events and informational interviews to foster relationships and gain knowledge.

Also read: Top 10 Highest-Paid Jobs in Canada for Freshers in 2025-26

Key Industries and Regions Offering Premium Marketing Salaries

The top industries offering high-salary marketing jobs in Canada are technology, finance, and professional services. Companies in Canada’s tech sector often pay high salaries for Product Marketing Managers and Digital Marketers with the desired skills.
The best regions in Canada where marketing professionals can earn premium salaries are Ontario, Alberta, and British Columbia. Ontario is renowned for consistently offering high hourly wages to marketing professionals, including marketing managers. Metropolitan areas like Toronto are prominent hubs of high-paying jobs for these professionals across various industries.

Also read: Top 10 Career Opportunities After an MBA in Marketing in Canada (2026 Guide)

Fast-Track Your Marketing Career with upGrad

upGrad can help you fast-track your marketing career in Canada by offering you industry-relevant skills and practical experience through real-world projects. It also offers you access to globally recognized certifications and dedicated career support services. Its flexible learning options are also immensely beneficial in this regard.

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FAQs on Highest-Paying Marketing Jobs in Canada and Salaries

What are the highest-paying marketing jobs in Canada?

The following are the highest-paying marketing jobs in Canada:

1. Chief Marketing Officer
2. Marketing Director
3. Product Marketing Manager
4. Digital Marketing Manager
5. Brand Manager
6. SEO / SEM Manager

How much do top marketing professionals earn in Canada?

CMOs, the highest-paid marketing professionals in Canada, earn between CAD 92,000 and CAD 163,000. They earn an annual average salary of CAD 123,000.
Source: Glassdoor, as of November 6, 2025

Which marketing role offers the fastest career growth?

Digital marketing roles, especially ones that require solid analytical skills such as Pay-Per-Click (PPC) Specialist and Digital Marketing Manager, offer some of the fastest career growth in Canada.

What skills are most in demand for high-paying marketing jobs?

The following are the most in-demand skills for high-paying marketing jobs in Canada:

1. Data Analysis
2. Communication
3. SEO and SEM
4. Analytical Reasoning
5. Content Marketing
6. Storytelling and Creativity
7. Social Media Marketing
8. Project Management
9. Email Marketing
10. Adaptability

Do marketing salaries vary by city in Canada?

Yes, marketing salaries vary significantly between cities and provinces in Canada. The biggest influencing factors over here are the local job market, industry concentration, demand for specific skills, and costs of living.

Sources:

https://www.glassdoor.ca/Salaries/marketing-salary-SRCH_KO0,9.htm
https://www.workopolis.com/search?q=chief+marketing+officer&l=canada
https://ca.indeed.com/q-chief-marketing-officer-jobs.html?vjk=42dfa259cce9bc2d
https://www.ferrerocareers.com/lu/en/jobs/marketing-director-tic-tac-canada-11-month-contract#:~:text=As%20Marketing%20Director%2C%20Tic%20Tac,product%20mix%2C%20and%20portfolio%20performance.
https://www.glassdoor.co.in/Job/canada-marketing-director-jobs-SRCH_IL.0,6_IN3_KO7,25.htm