Assessing the factors that contribute to a brand’s distinct market positioning, architecture, online presence, and the overall alignment with the product lifecycle.
Managing the brand for the success of a long-term, customer-centric marketing strategy. Media Buying, Planning and Execution, Audience Engagement & Impact.
Developing and managing all communication channels between the brand and the customer. Building and Managing Offline and Online Communities, Media & PR, Brand Reputation Management.
Build the brand & communication strategy for a newly launched product in the mobile category for Samsung. Integrate the parent brand's identity to create the new product launch communication and branding, then leverage all the digital media channels to distribute the communication to the consumers.
Create a paid ad campaign using integrated social media channels - Facebook/ Instagram, Linkedin, Twitter, Youtube.
Create a relevant eye catching content based on objective, format and tonality.
Create end to end campaign Strategies. Create an ad campaign, assess its performance and control the variables to obtain the desired outcome.
Implement Social Listening to analyse the sentiments of your customers.
Create an integrated campaign for organisations such as HCL and Star for its Social Media Channels by combining paid and organic social media strategies, perform analysis of various aspects of the advertisement and take necessary actions to obtain the desired results.
Identify important marketing and business metrics from various data sources which are part of the consumer funnel.
Learn to Track site visitors using utm parameter builder, Collect paid and unpaid traffic, CRM and e-commerce data and refine these datasets to derive meaningful insights.
Analyse the collected data to optimise and improve marketing campaigns. Learn to use Cluster Analysis and Collaborative Filtering for Marketing Segmentation, Conjoint Analysis to identify customer needs, Attribution modelling to measure cross-channel performance and much more.
Learn Regression and S curve to forecast sales, Ecommerce sales model, Time series (sales and market forecast), Promotion Budget Estimation and Allocation, QSPM, Monte Carlo Simulation and AHP (Analytical Hierarchy Process)
Begin by forecasting the performance for the marketing campaigns of internet-first organisations such as Times Internet and Gaana.com. Analyse the results generated for different digital marketing channels, product categories, consumer segments. Indicate the future solutions to improve performance.