Entrepreneurship Certificate Program

Online3 monthsStarts 28th December, 2018Rs 80,000 + Taxes
Rs. 50,000 + taxes for limited seats


class650+ Entrepreneurs trained
assignment300+StART-UPS LAUNCHED 
group400+JOBS CREATED

Learn. Experience. Apply

Master Class with Ronnie Screwvala

Engage in 4 live sessions followed by QnA session with Ronnie. Learn what it takes to succeed straight from the horse’s mouth. Build the entrepreneurial mind set with the vision to think and act big.


Pitch Day

Pitch your idea to the top VCs and you may get funded with Rs.10 lakhs on the spot ! Network with investors, incubators, entrepreneurs, domain experts and become a part of the 650+ strong UpGrad Entrepreneurship Community.


1-on-1 Mentorship Calls

Get continual feedback and mentorship on your startup idea from industry experts and seasoned entrepreneurs. Understand your mentor's journey & apply their business lessons to ensure success for your venture.




Program Vitals

Course Duration

Dec'18 - Mar'19Online, 12 weeks

We recommend

6-8 hoursper week

Program Fee

Rs. 80,000 + Taxes

​​​​​​​Limited scholarships of Rs.30,000



Program Details

Whether you are a working professional interested in starting up, or you are an existing entrepreneur looking to start on a new idea, this program will help you develop your idea into a market-ready business.

COURSE ADD-ONSDetails
Online Program Content40+ Hours
Case Studies and Assignments4
1-on-1 Mentorship Sessions4
Live Lectures with QnA4
Networking & Pitching Events2 Cities
Idea Feedback

Program Syllabus

7 Modules12 weeks

Expert : Rishi Malhotra

Learn how to develop and refine your idea so that it solves real customer pain-points and is relevant for the market

  • Idea Development
  • Need Gap Analysis
  • Idea Identification and Prioritization

Expert : Deep Kalra & Albinder Dhindsa

Understand frameworks required to map the competitive landscape for your idea and identify your target customers

  • Customer Segment Identification
  • Potential Consumer Categorization
  • Competitive Landscape Analysis
  • Idea Positioning & Competitive Differentiation
  • Competitor Business Model Analysis

Expert : Debadutta Upadhyaya

Analyze the market and solve a case study on market sizing to understand the viability of your idea.

  • Total available market estimation
  • Serviceable available market deduction
  • Market size estimation using top-down and bottom-up approaches

Expert : Bhavish Aggarwal & Pankaj Chaddah

Identify and build the right business model for your idea as well as establish key elements of your revenue model-

  • Business Model Canvas preparation
  • Value Proposition Identification
  • Distribution Channel identification
  • Revenue and Cost Source identifications
  • Key resource and partner identification
  • Customer Lifetime Value (LTV) estimation
  • Customer Acquisition Cost (CAC) estimation
  • Unit Economics calculation
  • Business Model comparison

Expert : Anshumani Ruddra

Perform market research and assess whether to proceed with your idea as it is or work on pivoting it.

  • Identifying customers and users
  • Hypotheses for Idea Validation
  • Customer Interviews and Analysis
  • Testing the landing page with users
  • Running Ad Campaigns to attract traffic
  • Analysing test data

Expert : Tarun Davda, Shashank ND, Radhika Aggarwal & Sanjay Sethi

Make a roadmap for the success of your business by learning how to launch your business, perform marketing and attract funding.

  • Building a Minimum Viable Product
  • Business Plan Design
  • Building an A+ team
  • Digital marketing
  • Legal Foundation
  • Basics of Finance
  • Fund Raising and Valuation

Learn from experts in the industry and network with fellow entrepreneurs.

  • Personalized mentoring Sessions
  • Online Meetups
  • Offline Pitching and Networking Event
View more

You will receive the download link in your email.

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