Canada is one of the most attractive destinations if you’re looking to pursue a career after MBA in marketing. This is due to the country’s thriving economy and the undeniable importance of marketing across various industries. Not only will you be able to apply for versatile and dynamic job roles, but you’ll also benefit from the rising demand for marketing professionals throughout sectors.
Marketing functions are also evolving rapidly, and the highest-paid jobs after an MBA in marketing now require a fair amount of digital skills as a result. Seeing as the average salary stands at CA$81,000 per year, you’ll need to brush up on these skills to succeed. Let’s look at some career pathways you can consider in this regard.
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Career After MBA in Marketing in Canada – Top 10 Roles in 2025
Here is a look at the top marketing jobs after an MBA in Canada that you can consider.
| Job Position | Average Salary (CAD) Per Year | Key Skills Required | Top Hiring Industries |
|---|---|---|---|
| Brand Manager | 82,000 | Communication and Strategy | Retail, FMCG, and Healthcare |
| Digital Marketing Manager | 121,000 | SEM, SEO, and Analytics | Media, Tech, and E-Commerce |
| Product Marketing Manager | 86,615 | GTM, Positioning, and Analytics | Fintech, SaaS, and AI |
| Market Research Analyst | 70,000 | Tools and Data Interpretation | Retail, Consulting, and Finance |
| Content Marketing Specialist | 60,000 | SEO, Writing, and Strategy | Startups, B2B, and Media |
| Marketing Consultant | 86,905 | Strategy, Data Analysis, Project Management, and Client Management | Education, Advertising, Financial Services, Hospitality, Retail, and Technology |
| Sales and Marketing Consultant | 67,000 | Market Research, Analytics, Communication, and Problem-Solving | Retail, Hospitality, Advertising, Healthcare, Technology, and Finance |
| Social Media Manager | 59,000 | Data Analysis, Content Creation, Communication, and Community Engagement | Media, Entertainment, Retail, E-Commerce, Non-Profits, and Technology |
| Advertising Manager | 59,063 | Market Research, Strategy, Campaign Planning and Management, and Data Analysis | Retail, E-Commerce, Technology, Healthcare, Media, and Entertainment |
| Growth Marketing Manager | 66,850 | Data Analysis, Digital Marketing, A/B Testing, Strategy, Communication | SaaS, Technology, E-Commerce, and Fintech |
Here is a look at some of these career options after an MBA in marketing in Canada.
Brand Manager
Brand managers are responsible for creating and managing the overall brand strategy and messaging for a particular company, product, or product range. They mainly focus on creating brand awareness and scaling up engagement, sales, and visibility. Communication and strategizing are two essential parts of this job role.
Digital Marketing Manager
A lucrative job after an MBA in marketing, digital marketing involves supervising the marketing initiatives of an entity or product. You will be responsible for promoting and managing brands and products on social media through content marketing, SEO, SMM, and email campaigns.
Product Marketing Manager
This job role focuses on marketing specific services or products of companies. You will work to maximize the market reach, share, visibility, and profitability of the product using the latest marketing techniques. The job involves a fair amount of strategy and analytics.
Market Research Analyst
Working as a market research analyst involves conducting extensive research on topics such as consumer behavior, usage and purchase patterns, market trends, and competitive business landscapes. Your insights and inputs will inform marketing strategies and campaigns.
Content Marketing Specialist
A coveted position, it involves consistently creating and distributing high-value, relevant content to draw and engage target audiences. So, there are two sides to the job, involving both creation and distribution through various techniques.
Marketing Consultant
The role of a marketing consultant is to offer expert guidance and input to companies on their marketing campaigns and strategies. Data analysis is a crucial component of the job, alongside managing clients and projects for various brands.
Sales and Marketing Manager
Sales and marketing managers drive marketing and sales campaigns, enabling better alignment between these two functions. Analytics and market research are also two core components of this job.
Social Media Manager
You will need to manage the social media presence of a company, engaging with its customers and creating brand awareness in the process. Possessing knowledge of multiple social media channels is a plus point in this case.
Advertising Manager
Advertising managers have the task of creating and supervising varied campaigns throughout multiple media channels. This job involves strategizing and conceptualizing campaigns, as well as managing them effectively to achieve the best results.
Growth Marketing Manager
Growth marketing managers oversee user acquisition and engagement, as well as customer retention, across multiple marketing channels. Digital marketing, strategy, and A/B testing are also parts of this job in most cases.
Also Read: Online DBA for Entrepreneurs in Canada: Grow Your Business While Earning a Doctorate
Skills and Certifications that Elevate Your Marketing Career
As you can see, the scope after MBA marketing in Canada is vast, provided you gain the necessary skills and certifications in the field. Here are some tips in this regard:
- Data analysis and interpretation.
- Digital marketing (SEM, SEO, social media, content marketing, email marketing).
- Market research, competitor analysis, and campaign planning.
- ROI calculation, marketing budgets, and financial reporting.
- Business writing and communication.
- Team management, adaptability, problem-solving, and leadership.
- Certifications in Google Analytics, HubSpot, SEM, SEO, and other fields may make you a more attractive candidate.
- Gain practical experience through internships or projects where you can apply your skills and record the outcomes.
Also Read: How Online DBA Programs are Evolving to Meet Remote Leadership Demands
upGrad Programs That Help You Build a Future-Proof Marketing Career in Canada
upGrad offers several cutting-edge courses from leading global universities that help you build a future-proof marketing career in Canada. Along with industry-relevant curricula and mentorship support, you will also get case studies from leading Canadian or global brands, along with hands-on learning opportunities.
upGrad helps you gain the necessary skills to excel in the field while accelerating your career prospects with accredited and recognized courses. Here are some course options worth considering:
- MBA Program from O.P. Jindal Global University
- Master of Business Administration from Golden Gate University
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FAQs on Career Opportunities After an MBA in Marketing
Q: What is the best career after an MBA in Marketing in Canada?
Ans: You can consider several career pathways, including growth marketing manager, social media manager, digital marketing manager, brand manager, and advertising manager. Some other options include content marketing specialists, marketing consultants, and market research analysts.
Q: Is digital marketing a good career option after an MBA?
Ans: Digital marketing is one of the best career options after completing your MBA. It is a dynamic field with diverse responsibilities and lucrative salaries. Digital marketing is experiencing massive demand across nearly every industry and business sector.
Q: What is the average salary after an MBA in Marketing in Canada?
Ans: The average salary after an MBA in Marketing in Canada depends on the field you specialize in and the job role, along with the location. However, on average, you can expect to earn approximately CA$80,000 per year upon completing your MBA program.
Q: Which Canadian cities offer the most marketing jobs?
Ans: The demand for marketing professionals has been increasing rapidly in several Canadian cities over the past few years. Some of the cities with the highest concentrations of marketing jobs include Vancouver, Toronto, Montreal, and Calgary.
Q: Can international students get marketing jobs in Canada after an MBA?
Ans: Yes, if you pursue an accredited and globally recognized course in Canada or elsewhere, it is possible. You will also need to demonstrate English language proficiency and meet other qualifications, in addition to fulfilling state or provincial work requirements. Once the visa aspects are settled, you can certainly apply for and get marketing jobs in the country after completing your MBA.
