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Duke CE , Ranked #3 in Executive Education by the Financial Times
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Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
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Certificate easily shareable across LinkedIn, etc
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Post Graduate Certificate in Product Management
Master your product management skills, and build a product of your own through user research, prototyping, development, and product analysis. Start your Post Graduate Certificate in Product Management journey today.-
TypeCertificate
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Start DateNovember 15, 2024
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Duration6 Months
- Ranked #2 Executive Education by Financial Times
- Build Your Own Product Outcome Oriented Curriculum
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Introduction to Post Graduate Certificate in Product Management
Course Snapshot
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Ranked #1
Custom Executive Education by Financial Times
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3 Years
Unlimited Access to Content
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10+
Case Studies
- Alumni status from Duke Corporate Education
- Ranked #1 in Custom Executive Education by Financial Times, 2023
- Build Your Own Product (BYOP) as part of the program
- Customize your learning journey with 2 track and 3 specialization options
- Get 1:1 career guidance for career transition/promotion
Key Highlights in Post Graduate Certificate in Product Management
What is this course about?
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Program Benefits
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Top Skills you'll Acquire
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Who Is This Program For?
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Minimum Eligibility
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Student Support
Key Highlights from Duke's Product Management Certification Online
- 200+ Hours of Learning
- 30+ Live Sessions as a part of our online Product Management Course
- 6+ Personalised Industry Sessions
- Choose between the “Executive” and "Leader” tracks to achieve your career outcomes
- Build Your Own Product (BYOP)
- 1:1 Mentorship Calls from Product Management experts
- AI-Powered Profile Builder
- 3 Years Unlimited Content Access
- 1:1 High-Performance Career Coaching
- Knowledge Application through ‘Product Teardown’
- Generative AI Chat GPT sessions
Top Skills you'll Acquire:
- Product Knowledge (Discovery, Strategy, Delivery, Optimization)
- Product Sense
- Problem-Solving
- Product Leadership
- Market Sizing
- Growth Strategy
- Go-to-Market Strategy
- Structured Thinking
- Stakeholder Management
Who Is This Program For?
- Project Managers
- Project Leads
- Technical Managers
- Software Developers
- Marketing Professionals
- Sales Professionals
- UI-UX design
- Analysts
- Consultants
- Entrepreneurs
- BD Managers
- Others who are interested in getting into the Product Management domain
Qualifications to enroll in online Product Management Certification
- Applicants should have a Bachelor's Degree (Work experience is preferred but is not mandatory)
Student Support
- A dedicated program coordinator
- 24/7 support to answer all your queries! intstudentsupport@upgrad.com
- Centralised Whatsapp channels for queries
Programming Languages and Tools Covered
Product Management Certification
Earn valuable Credentials & Recognition
Complete the Duke Product Management Course syllabus successfully to obtain online Product Management Certification from Duke Corporate Education
Post Graduate Certificate in Product Management
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Duke CE , Ranked #3 in Executive Education by the Financial Times
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Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
-
Certificate easily shareable across LinkedIn, etc
Explore Our Learning Platform
Learn on an AI-powered & personalised platform with best-in-class
content, live sessions & mentoring from leading industry experts.
Product Management Course Instructors
Whom will you learn from?
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12 Industry Experts
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2 Instructor
Saketh Sabbineni
- Product Manager at Google
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Obsessed with customers and data-driven development, Saketh has years of experience in building products at scale
Obsessed with customers and data-driven development, Saketh has years of experience in building products at scale
Read More
Ankit Choudhary
- Senior Product Manager - Indeed
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Ankit helps businesses grow by leveraging data, mitigating risk and optimizing processes
Ankit helps businesses grow by leveraging data, mitigating risk and optimizing processes
Read More
Rahul Mittal
- Director- Tata Cliq
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Rahul has 10+ years of experience in building multi-million user base for products. He also has expertise in personalization & recommendation engines-based products
Rahul has 10+ years of experience in building multi-million user base for products. He also has expertise in personalization & recommendation engines-based products
Read More
Anthony Conta
- Senior Product Designer
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With 10+ years of design experience in entertainment, media, and education products, Anthony is a designer as well as a teacher
With 10+ years of design experience in entertainment, media, and education products, Anthony is a designer as well as a teacher
Read More
Anshumani Ruddra
- Product Leader - Payments
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I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products.
I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products.
Read More
Gautham Krishnan
- Product Leader
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Gautham is an ISB Alum with 9+ years of experience across PM leadership positions in companies such as Snapdeal, honestbee & Accenture.
Gautham is an ISB Alum with 9+ years of experience across PM leadership positions in companies such as Snapdeal, honestbee & Accenture.
Read More
Gaurav Joshi
- Head of Design
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Gaurav Joshi has been associated with UI/UX design Housing.com, he led product design including design direction.
Gaurav Joshi has been associated with UI/UX design Housing.com, he led product design including design direction.
Read More
Deepak Singh
- Senior Director of Product Management
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Deepak has experience with both 0-to-1 and products at scale across industries. He also runs a newsletter 'The Growth Catalyst'.
Deepak has experience with both 0-to-1 and products at scale across industries. He also runs a newsletter 'The Growth Catalyst'.
Read More
Pratik Agarwal
- Principal
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Pratik helped to set up the SaaS investing practice at SAIF Partners and Playment, Fareye, Haber, Goodera, Sensehawk and Toppr.
Pratik helped to set up the SaaS investing practice at SAIF Partners and Playment, Fareye, Haber, Goodera, Sensehawk and Toppr.
Read More
Siddhartha Roy
- Director, Product Manager
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Siddhartha is currently working at JioSaavn as a Director of Product, managing India's largest digital music streaming service.
Siddhartha is currently working at JioSaavn as a Director of Product, managing India's largest digital music streaming service.
Read More
Mohan Ram
- Go-To-Market Lead - APAC
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Mohan has 12+ years of experience and is currently working at DigitalOcean, and heads Global partnerships.
Mohan has 12+ years of experience and is currently working at DigitalOcean, and heads Global partnerships.
Read More
Ekta Kamdar
- Senior Manager, Product Management
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Ekta has a strong background working within SaaS and mobile products with a focus on human-centered design, data-driven development and Agile.
Ekta has a strong background working within SaaS and mobile products with a focus on human-centered design, data-driven development and Agile.
Read More
AJ Boelens
- Duke CE Educator
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AJ is a leading practitioner and academic for customer-centric strategy and innovation in Asia.
AJ is a leading practitioner and academic for customer-centric strategy and innovation in Asia.
Read More
John A Davis
- Duke CE Educator
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With over 34 years of experience, John is a professor, author, and speaker whose work focuses on helping leaders and organizations create value that benefits society.
With over 34 years of experience, John is a professor, author, and speaker whose work focuses on helping leaders and organizations create value that benefits society.
Read More
Syllabus
1. Core Program (4 Months)
Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects and live online sessions
Understanding the User and the Market
- 5 Weeks
Topics
- Analyze the need of the business, market gaps and the key competitors of the product
- Create and validate your hypothesis by performing effective user research
- Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
- Synthesize your research data to create artefacts like user persona and user journey maps
- Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
- Identify the difference between product vision, mission and strategy
- Identify the various stages of adoption for your product
Product Design and Prototyping
- 4 Weeks
Topics
- Explain the fundamentals of UI-UX design
- Evaluate different options, methods, and tools for rapid prototyping
- Create product sketches, wireframes and mockups
- Build functioning prototypes to evaluate possible ideas and solutions
- Describe the process of a design sprint used in organisations
- Explain the purpose, types and ways of conducting a usability test for a product prototype
- Analyse the different types of MVP (minimum viable product) and decide when to use which one
- Apply the Learn-Build-Measure model to build successful MVPs
Product Development and Launch
- 4 Weeks
Topics
- Deploy agile and scrum frameworks required to develop and launch a product
- Create user stories and epics for the development of a product feature
- Create a cohesive product requirements document (PRD) for a product
- Create a go-to-market strategy for a product by planning its pricing and channel strategy
Product Growth and Analytics
- 4 Weeks
- Identify the north star metric for a given product
- Set product metrics using the AARRR framework to improve the customer journey
- Analyse product data and employ product analytics to identify problems
- Create activation/acquisition/ engagement/referral/monetisation strategy for a product
- Apply experimentation techniques like A/B testing and multivariate testing
- Learn about segmentation, funnel, and cohort analysis
DUKE Product Management Syllabus
2. Track Phase (1 month)
You get access to 1:1 mentorship calls with an industry expert and 6+ personalized industry sessions. You can select any one of the below two tracks.
Executive Track
- 1 Month
Topics
- Careers Landscape: Analyze the product management careers landscape and the roles and responsibilities to be a successful PM
- Interview Practice: Answer behavioural questions asked in PM interviews and develop negotiation and storytelling skills
- Apply frameworks to solve strategic questions like entering/exiting a space, competing against existing products and more asked in PM interviews
- Practice interview questions, give peer-to-peer mock interviews and develop a product mindset
- Get interview cheat sheet and access to 100+ sample interview questions
Leader Track
- 1 Month
Topics
- Insight-Driven Decision Making: Develop the ability to make strategic decisions based on insightful analysis of data
- Iterative Product Development: Master iterative approaches to product development, prioritizing user feedback and continuous improvement
- Effective Storytelling and Culture Building: Learn to communicate compellingly and foster a positive, innovative team culture
- Career Advancement and Leadership: Gain strategies for personal brand development, networking, and establishing yourself as a thought leader in product management
SPECIALISATIONS
3. Specializations (1 month)
Select the specialization(s) that aligns with your interests and career goals.
Growth Product Management
- 4 Weeks
Topics
- Driving User Retention & Engagement Growth
- Activation & Resurrection
- Growth Strategies
- Strategies to Drive Acquisition & Referral Growth
- Monetisation Strategies
- Experimentation Techniques
AI Product Management
- 4 Weeks
Technical Product Management
- 4 Weeks
Learner Support and Services
How will upGrad support you?
Access the various career development support services offered by
upGrad to help you achieve your professional goals.
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Career Services
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Doubt Resolution
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Networking
Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders.
- Receive one-on- one feedback on submissions and personalised feedbacks on improvement
Student Support Team
- Student Support available all day for your convenience (24*7)
- For urgent queries, use the Call Back option on the platform
Career Impact
Learn more about successful career transitions in this program
Personalised Industry Session
Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching
Career Mentorship Sessions (1:1)
Get personalised career landscaping from experts to chart out best opportunities
Personalised Industry Session
90-minute sessions over the weekend by leading industry experts
Process Involved:
- Outcome Focused Pedagogy
- Forum for interaction with industry experts and assistance in career guidance
- Peer to peer interaction and learning
- Theoretical concept application through proof of concepts development
- Technical Doubt resolution
- Business communication and career related sessions
Career Mentorship Sessions (1:1)
Get personalised career guidance through 1-1 sessions with industry experts
Process Involved:
- Determine strengths and weaknesses of a student
- Goal setting for better employment results
- Industry Readiness Assessment report discussion
Class Profile
Who've enrolled for this course?
The program is designed for people from various sectors. The variety of students enriches class discussions and
interactions.
By Industry
By Work Experience
By Highest Qualification
By Degree Type
By Age
By Gender
GGU DBA Alumni Careers
upGrad's Alumni Work At
Projects
Learn by Doing
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
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10+ Case Studies
Zivame Omnichannel Experience
Learn to analyse the environment, conduct user research across online and offline retail shoppers, understand how to suggest features of improvement for a seamless experience and metrics to measure your success for a niche e-commerce apparel brand
Learn to analyse the environment, conduct user research across online and offline retail shoppers, understand how to suggest features of improvement for a seamless experience and metrics to measure your success for a niche e-commerce apparel brand
Goibibo Microstays
Learn how to establish the target market for hourly booking of hotels, user needs, growth opportunities, and how to build a Minimum Viable Product (MVP) and identify relevant success metrics
Learn how to establish the target market for hourly booking of hotels, user needs, growth opportunities, and how to build a Minimum Viable Product (MVP) and identify relevant success metrics
Growth Hacking Strategies for Freecharge
Understand how to increase the number of recharges for Freecharge by improving the growth hack funnel and how to propose retention, referral and revenue growth hacking strategies to achieve business goals
Understand how to increase the number of recharges for Freecharge by improving the growth hack funnel and how to propose retention, referral and revenue growth hacking strategies to achieve business goals
Design a Wireframe for HealthieMe
Learn how to design and sketch a wireframe for a hypothetical health-based app that tracks and monitors health and fitness
Learn how to design and sketch a wireframe for a hypothetical health-based app that tracks and monitors health and fitness
Create User Stories and Epics for an OTT Platform
Understand how to create a product backlog and how to figure out epics and user stories for a feature for an OTT platform
Understand how to create a product backlog and how to figure out epics and user stories for a feature for an OTT platform
Prioritisation for a Cab-Sharing App
Learn to prioritise tasks and feature updates for a cab-sharing app’s operations
Learn to prioritise tasks and feature updates for a cab-sharing app’s operations
Program Fees: USD
*This price applies for payment in installments. An exclusive upGrad scholarship applicable for upfront payments.
Product Management Course Eligibility
How to apply for Product Management Certification Program Program?
There are 3 simple steps in the Admission Process which is detailed below:
The Applicant should have a Graduation Degree.
Complete Your Application
Submit your application for the Product Management Certification online
Submit your application for the Product Management Certification online
Read MoreGet Shortlisted & Receive Offer Letter
Receive the offer letter from our online Product Management Course
Receive the offer letter from our online Product Management Course
Read MoreBlock your Seat & Begin Learning
To block your seat in our Product Management Program, pay the block amount
To block your seat in our Product Management Program, pay the block amount
Read More
Refer someone you know and receive cash reimbursements of up to
!*
*More details under the referral policy under Support Section
Frequently Asked Questions
1. What is the time commitment expected for this program?
Devoting 8-10 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.
Devoting 8-10 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.
1. Is there any certification granted at the end of the Post Graduate Certificate in Product Management?
Yes, post successful completion of this online program, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.
Yes, post successful completion of this online program, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.
1. Is there any minimum educational qualification required to take this Duke's Post Graduate Certificate in Product Management?
1. Is there any deferral or refund policy for this program?
Refund Policy:
1. You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counsellor to help you in applying and withdrawing for a refund by sending them an email with reasons listed. There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
2. Student must pay the full fee within seven (7) days of payment of the deposit amount or Batch Start Date, whichever is earlier; otherwise, the admission letter will be rescinded.
3. Request for refund as per point no. 1 of the refund policy must be sent via email in the prescribed refund request form. The refund will be processed within 30 working days of submitting the duly signed refund form, after being duly approved by the Academic Committee.
Refund Policy:
1. You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counsellor to help you in applying and withdrawing for a refund by sending them an email with reasons listed. There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
2. Student must pay the full fee within seven (7) days of payment of the deposit amount or Batch Start Date, whichever is earlier; otherwise, the admission letter will be rescinded.
3. Request for refund as per point no. 1 of the refund policy must be sent via email in the prescribed refund request form. The refund will be processed within 30 working days of submitting the duly signed refund form, after being duly approved by the Academic Committee.
upGrad Learner Support
Monday to Saturday | 24 Hours.
*All telephone calls will be recorded for training and quality purposes.
*If we are unavailable to attend to your call, it is deemed that we have your consent to contact you on purpose.