How to Land Your First Digital Marketing Job in Canada: 2025 Guide

Want to access digital marketing jobs for beginners in Canada? The country is a hotspot for these jobs, going by the rising demand for skilled professionals in entry-level positions. As a result, it is important to build foundational skills while gaining practical experience and certifications simultaneously.

Here is a guide to landing entry-level digital marketing jobs in Canada that you can use. It will help you prepare for a fulfilling and lucrative career in the field.

Take your skills to the next level — Explore Digital Marketing Courses Online

Digital Marketing Jobs for Beginners in Canada: Where to Start and What to Expect

Here is an overview of the digital marketing jobs that beginners can apply for in Canada, along with several other crucial aspects.

Entry-Level Roles in Digital Marketing You Can Apply For

Here are some of the entry-level positions you’ll find when starting your digital marketing career in Canada.

• Marketing Coordinator: Supporting campaigns, handling administrative duties, and coordinating with multiple teams.
• Social Media Coordinator: Managing and implementing social media blueprints, creating content, tracking performance, and engaging with followers.
• SEO Specialist: Optimizing websites to enhance SERP visibility, conducting keyword research, link-building, and optimizing on-page.
• Content Writer: Developing informative and engaging content for blogs, websites, social media, and other platforms.
• Digital Marketing Specialist: Handling social media, SEO, paid advertising, and content creation.
• Email Marketing Associate: Helping in creating and executing email marketing campaigns, inclusive of email design, list management, and performance analysis.
• Market Analyst: Evaluating market data and consumer behavior, along with tracking campaign performance for insights.
• Marketing Assistant: Offering operational and administrative support to marketing teams, especially for report generation, data entry, and event coordination.

Skills You Need to Land These Jobs

Here are some skills you need to land these jobs.

• SEM, keyword research, on-page optimization, and Google Ads.
• Social media marketing
• Content creation
• Paid digital advertising
• SEO
• Content marketing
• Data analytics
• CRM
• Analytical thinking and creativity

Certifications and Courses That Boost Your Profile

These are some certifications and courses that may help boost your profile.

• Google Ads Certification
• Google Analytics Individual Qualification
• Hootsuite Social Media Marketing Certification
• HubSpot Content Marketing Certification
• Digital Marketing Certification
• General Courses or Certifications in content marketing, PPC advertising, email marketing, SEO, SMO, and data analytics

What Employers Look for When Hiring Beginners

Employers usually look for these aspects when hiring beginners.

• Foundational knowledge of digital marketing, SEO, content marketing, social media marketing, paid advertising, and email marketing.
• Familiarity with platforms and tools for social media management, Google Analytics, and other software.
• Practical experience, such as projects, internships, and coursework, showcases your ability to apply knowledge and strategies.
• Data analysis and interpretation abilities, along with the knack of identifying trends and generating actionable insights for campaigns.
• Willingness to learn and upskill, the ability to adapt to changing trends, and also out-of-the-box and creative thinking.
• Relevant certifications and a portfolio of work.

Average Salaries for Digital Marketing Freshers in Canada

Here is the average digital marketing salary in Canada that you can expect to earn:

• CAD 43,711-52,000 at an entry-level position, varying based on the location and job responsibilities.
• Toronto and Vancouver offer higher salaries than many other Canadian cities.
• The average salary for a digital marketing specialist is approximately CAD 55,534 in Vancouver (per year).

Also Read: MBA Interview Questions & Tips For Canada Students – Common Questions And How To Prepare

A Step-By-Step Action Plan to Get Hired As a Beginner in Digital Marketing

If you want to land digital marketing jobs for beginners in Canada, here is what your action plan should include:

• Choose a Specialization- You can pick from SEO, SEM, Content Marketing, Data Analytics, etc.
• Complete a Short Course that is accredited and offered by a reputed global institution.
• Build your portfolio to showcase your profile to potential recruiters. This can be done on Medium and LinkedIn.
• Start applying for internships and try to work on real-world projects in collaboration with your peers.
• Some suggested tools to master/explore include Google Skillshop, HubSpot Academy, and Platforms like Buffer and Hootsuite, which also offer several resources for your review.
• Familiarize yourself with Google Analytics, Mailchimp, HubSpot, Sprout Social, and Buffer, along with Ahrefs or SEMrush for keyword research and competitor analysis.
• Reach out to industry professionals for informational interviews and attend networking events.
• Tailor your resume individually to each job application.

Also Read: How Much Salary Increment Can You Expect for a Job Change in Canada?

upGrad Programs That Open Doors to Digital Marketing Careers in Canada

upGrad offers several accredited digital marketing programs that ensure beginner-friendly learning and hands-on experience, along with industry-recognized certifications. Get an opportunity to work on real-world projects and job placement support from mentors and industry experts. upGrad also offers flexible learning schedules and Canadian-relevant curricula, in addition to expert faculty members.

You can consider courses like these:

• Advanced Certificate in Digital Marketing and Communication

FAQs on First Digital Marketing Job in Canada

Q: What are the easiest digital marketing jobs for beginners in Canada? 
Ans: Some of the easiest jobs for beginners in the sphere of digital marketing include marketing coordinator, social media coordinator, email marketing associate, and marketing assistant. However, while relatively easy, they do require sizable time and effort on your part.

Q: Do I need a degree to start a digital marketing career? 
Ans: It is not mandatory to have a relevant degree to start your digital marketing career. However, obtaining necessary certifications and completing courses in digital marketing and related aspects is a must to stay competitive in the global marketplace.

Q: Which certifications help beginners get hired in digital marketing? 
Ans: Several certifications are helpful in getting beginners hired in the digital marketing field. Some of them include SEO, SEM, Google Analytics, content marketing, data analytics, and Google Ads. You can check out several options from upGrad in these sectors.

Q: Can I get a digital marketing job in Canada with no experience? 
Ans: Although it is not technically impossible, you will find it challenging to secure a job in digital marketing without relevant experience in Canada. Even if you lack industry experience, completing projects and relevant coursework is crucial for impressing potential recruiters.

Q: Are internships mandatory to get hired as a digital marketer? 
Ans: No, internships are not compulsory to get hired as a digital marketer. However, recruiters will look for some knowledge and experience, either through projects, internships, coursework, portfolios, and so on. Hence, you should gain some actual experience or work on a project before applying.