Digital Marketing and Communication from MICA
Ranked 32 in NIRF'24
Mecca of MarketingBecome a Digital Marketing Expert with MICA
With 19,000+ alumni from companies like Zomato, Google and Amazon
Learn from the Mecca of Marketing with 85+ successful cohorts
4.5/5 (10,275 ratings)
EMI starting from
INR 4,332/month*
Admission Deadline
31-Jul-25
Duration
4 months
Find out if you're eligible
Why choose us?
Standout features of MICA's Flagship Program
Esteemed Credentials
Get certifications from leading partners like Clevertap, Social Panga, and Meta
Executive Alumni Status
Enhance your profile with credentials from one of India’s best institutes
AI-integrated Curriculum
Gain a hands-on understanding of digital marketing and leverage AI across multiple channels
Expert Faculty
Learn from MICA's top faculty like Anita Basanaligappa, Prof. C.D Mitra and others, and gain a competitive edge
Personalised Learning
Pick an a beginner or an advanced track and choose up to 6 specialisations
Networking Opportunities
Connect with industry experts and potential employers through events and workshops
Need to know more?
Get to know the course in-depth by downloading the course brochure
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What's in store for you?
Experience a top-tier curriculum
Get the Free AI Prompting Guide from the course
This powerful cheat sheet is an actual lecture note from the program, designed to help professionals like you master the art of writing high-impact prompts.
MICA vs other institutes
What sets this program apart?
Institutional Prestige
Curriculum
Hands-on Projects
Recruitment & Outcomes
Program credentials
Specialisations
MICA
Backed by MICA, a leading Asia-Pacific institution
Gen-AI integrated, dynamic, and covers the latest concepts and tools
6+ live projects and multiple case studies for real-world exposure
250+ recruiters, including Google; 32% salary hike
Get certified by MICA, Meta, CleverTap, and Social Panga
Choose from 6 marketing-focused options
Other Institutes
Recognised but lacks MICA's industry prominence
Focuses on basics, missing modern specialisations
Limited, not always aligned to real-world needs
Placement support varies in scale and salary outcomes
Limited to only one or two credentials
No or fewer specialisation options
What is the outcome?
Experience the power of upGrad
32%
Average salary hike
86%
Achieved outcomes
3500+
Transitions
250+
Hiring partners
From learners to leaders – see how our graduates are doing today
Get insights into placement statistics, hiring partners, salary packages, and success stories that highlight their journey from students to professionals
Connect with our Graduates
Have questions? Reach out to our alumni!
Find upGrad alumni profiles and know more about their career path, specialisation and more.
Whom will you learn from?
Learn from the best in industry and academia
How will it benefit your career?
Get certified by MICA
Advanced credentials
Get an advanced certificate in Digital Marketing and Communication from MICA in association with upGrad
Real-world exposure
Participate in a 2-day workshop with Social Panga, a renowned digital marketing agency, and get a certificate of participation
Industry recognition
Get additional certifications from Clevertap and Meta
What will it cost you?
Know your course fees & structure
INR 2,708 per month
Total INR 84,999*(Incl. of taxes)
Choose from 6 specialisation options
Experience offline immersion at Social Panga
Maximise ROI with more specialisations
Get an executive Alumni Status from MICA
Learn core digital marketing concepts in 4 months
Need guidance? Talk to our career expert!
Get in touch with our program advisor & get your queries resolved.
Reach out to our expert 0800-3410345
Find out if you're eligible
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Disclaimer
1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
2.The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not provide any a.