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Basics of SEO

This course walks you through the basics of SEO, conducting an SEO audit and SEO operations.

Program Overview

Key Highlights

Free and shareable certificate on completion
Free and shareable certificate on completion
100 % self-paced course
100 % self-paced course
Real time upskilling
Real time upskilling
6 Hours of cutting edge content
6 Hours of cutting edge content
Access to insights from Industry leader
Access to insights from Industry leader
Skills you will gain: Link building, Technical skills, Keyword optimisation, SEO Auditing, Decision Making, Metrics Measurement
Skills you will gain: Link building, Technical skills, Keyword optimisation, SEO Auditing, Decision Making, Metrics Measurement

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- Ronnie Screwvala, Co-Founder, upGrad

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Certification

Basics of Search Engine Optimization
Complete this course successfully to obtain this certificate from upGrad.
Basics of Search Engine Optimization
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  • Shareable Certificate on Completion
  • Great Addition to your Resume
  • Recommend this course to your Friends & Family

Instructor

Syllabus

Best Cutting Edge Content

Introduction to Search Engine Optimization
Introduction to Search Engine Optimization
The importance of SEO
The importance of SEO
Components of SEO
Components of SEO
Overview of SERP
Overview of SERP
Crawling and Indexing
Crawling and Indexing
Ranking
Ranking
Introduction to Search Queries and Keywords
Introduction to Search Queries and Keywords
Optimization Techniques for Keywords
Optimization Techniques for Keywords
Introduction to SEO Audit
Introduction to SEO Audit
Conducting SEO audit
Conducting SEO audit
Types of SEO Reports
Types of SEO Reports
On-Page SEO
On-Page SEO
Off-Page SEO
Off-Page SEO
Measurement Metrics
Measurement Metrics

“Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.”

Brandon Andersen

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upGrad works with leading industry experts and academia to deliver programs in the field of Data, Technology and Management. We have a globally recognized team of instruction designers who have curated these 35 programs. 

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