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Basics of Search Engine Marketing

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Basics of Search Engine Marketing
Basics of Search Engine Marketing

This course will walk you through the basics of search engine marketing, and how to leverage it for your business objectives.

Program Overview

Key Highlights

  • Free and shareable certificate on completion
  • 100 % self-paced course
  • Real time upskilling
  • 6 Hours of cutting edge content
  • Access to insights from Industry leader
  • Skills you will gain: Bidding, SEO, Critical Thinking, Analytical Skills

Basics of Search Engine Marketing

Complete this course successfully to obtain this certificate from upGrad.

  • Shareable Certificate on Completion
  • Great Addition to your Resume
  • Recommend this course to your Friends & Family
Basics of Search Engine Marketing
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Syllabus

Best Cutting Edge Content

  • Introduction to Search Engine Marketing
  • Difference between SEM & SEO
  • Audience Targeting
  • In-Market and Remarketing Audiences
  • Targeting in the Consumer funnel
  • Text Ads and Ad Extensions
  • Drafting an Effective Ad Copy
  • Customising your Ads
  • Impression share
  • Ad Ranks
  • Daily Budgeting
  • The Bidding Process
  • Types of Bidding
  • Attribution Model

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