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PG Program in Management, Specialisation in Sales and Digital Marketing

Lead the digital age. Master the art of Sales and Digital Marketing.

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Intro Video
  • Online
    Format
  • 11 Months
    Recommended 6-8 hrs/week
  • 300+
    Hiring Partners
  • Admissions closed
    Next batch starts in Jun 2020
  • Instructors
  • Syllabus
  • Projects
  • Benefits
  • Careers
  • Fees
  • Reviews

Program Overview

Key Highlights

  • Designed for Working Professionals
  • IMT Alumni Status
  • 1:1 Mentoring Sessions from Industry Experts
  • Dedicated Student Success Mentor
  • Career Assistance
  • No Cost EMI
  • Mock Interviews by Hiring Managers
  • Offline BaseCamps for Networking

We are delighted to have partnered with upGrad to offer our Sales and Marketing Program. The program will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the specialisations. With this program, IMTG seeks to develop the next generation of leading sales and marketing professionals.
- Director, IMT Ghaziabad

  • Top Skills You Will Learn
    Business Growth Strategies, Sales and Distribution Management, Digital Marketing, End-to-End Leadership and Management
  • Job Opportunities
    Leadership Roles in Business Develpment and Sales, Marketing, Growth, Strategy, Management Consulting
  • Who Is This Program For?
    Sales and Marketing Executives, IT Professionals, Managers and Entrepreneurs looking for an in-depth understanding of management and leadership
  • Minimum Eligibility
    Bachelor’s degree, no prior sales and marketing experience required
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Tools and Platforms

Post Graduate Program from IMT Ghaziabad

Become part of the 10,000+ community of management leaders with alumni status from IMT Ghaziabad

  • Get certified from one of India's top B-schools
  • Alumni status from IMT Ghaziabad
  • Widely recognised and valued program in management
Post Graduate Program from IMT Ghaziabad
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Instructors

Learn from India’s leading sales professionals and IMT, Ghaziabad faculty

Dr. Asit K Barma
Dr. Asit K Barma
Professor, Marketing
Dr. Asit is a digital marketer, with 30+ years of experience. He has held leadership positions with Value Labs, Hinduja Tech Limited, and Satyam Computers.
Prof. Abhishek
Prof. Abhishek
Associate Professor, IMT Ghaziabad
Prof. Abhishek has 15+ years of experience of working, researcahing and teaching in the marketing domain with IIM Ahmedabad and IMT Ghaziabad.
Prof. Harvinder Singh
Prof. Harvinder Singh
Chairperson, Part-Time Programs, IMT Ghaziabad
He has 20+ years of experience in the business domain and was awarded the Best Professor in Marketing Management by the World Education Congress.
Khurram Hamid
Khurram Hamid
Chief Digital Officer
Khurram Hamid has 15+ years of experience in driving digital transformation. He is leading digital marketing and customer analytics for Pfizer across APAC.
Winnie Palmer
Winnie Palmer
Ex-Chief | Digital Marketing
Winnie Palmer was the director of the Digital Demand Centre at HPE in the EMEA region. She has also served as the director at Huawei Technologies.
Dipanjan Ghosh
Dipanjan Ghosh
Sales Manager, Glanbia
Dipanjan has 25+ years of experience in sales and marketing roles with reputed companies such as Glanbia PLC, Sun Pharma, Ranbaxy.
Dhaval Doshi
Dhaval Doshi
Founder | Smarthome NX
Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.
Anil Menghani
Anil Menghani
Chief Sales Officer, Netcore
Anil has 20+ years of sales experience with organizations such as Netcore, D-Link and You Telecom.
Eiti Singhal
Eiti Singhal
AGM (MARCOM & Brand) | Panasonic India Pvt Ltd
Eiti heads the marketing and branding activities of Panasonic India. Before joining Panasonic, Eiti has held leadership positions with Snapdeal and edabba.com.
K Dasaratharaman
K Dasaratharaman
Ex-President | RPG Retail
Dasaratharaman has 30+ years of practice in brands, sales, distribution, and logistics. He has held senior positions with ITC, Heinz India and RPG.
Kasturi GVL
Kasturi GVL
Strategy Consultancy Lead | Shell
Kasturi is a strategy & business development professional with 7.5 years work experience across management consulting, strategy, and sales.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Fundamentals of Sales and Marketing
    • 4 Weeks
    • 2 Assignments
  • Market Research
    • 4 Weeks
    • 1 Assignments
  • Fundamentals of Leadership
    • 3 Weeks
    • 1 Assignments
  • Marketing Channels and Platforms - 1
    • 5 Weeks
    • 1 Assignments
  • Accounting and Finance
    • 4 Weeks
    • 1 Assignments
  • Business Analytics
    • 4 Weeks
    • 1 Assignments
  • OB, HR Management, Ethics and Legal
    • 3 Weeks
  • Marketing Channels and Platforms - 2
    • 8 Weeks
    • 2 Assignments
  • Strategic Management
    • 3 Weeks
    • 1 Assignments
  • Distribution management
    • 4 Weeks
    • 1 Assignments
  • 300+
    Hours of Content
  • 16
    Case Study and Projects
  • 15+
    Live Sessions
  • 10+
    Tools and Softwares

Industry Projects

Learn through real-life industry projects sponsored by top companies across industries

  • Engage in collaborative projects with student-mentor interaction
  • Benefit by learning in person with Expert Mentors
  • Get personalised subjective feedback on your submissions to facilitate improvement
  • Glanbia
    Learners are to create a sales process with the aim of selling a product and...
    Learn More
  • HP Enterprise's Brand Journey
    Learners are to come up with brand campaign ideas after identifying the uniq...
    Learn More
  • Vodafone M-Pesa
    Learners are to devise a strategy for setting up a distribution network and ...
    Learn More
  • Zivame Project
    Learners get to understand how e-commerce companies use remarketing to nurtu...
    Learn More
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The upGrad Advantage
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by peers and Teaching Assistants on the Q&A forum
    • Personalised feedback on assignments and case studies
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • BaseCamp
    • Fun-packed, informative and career building workshops
    • Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • Group discussions
    • One-on-one discussions and feedback sessions with industry mentors

Career Impact

Career Counselling
Get personalised career pathing from experts to chart out the best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content
Learn More
Interview Preparation
Receive one-on-one mock interviews conducted by industry mentors and detailed feedback after an interview
Learn More
Job Placement
Get an opportunity to interview for 300+ hiring companies partnered with upGrad.
Learn More
Program Fee
₹1,50,000 + GST
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    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

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    What's Included in the Price
    Features/Benefits
    • Post-Graduate Certificate from India's Premier Business School
    • Alumni Status from IMT Ghaziabad
    • Dedicated 6-Month upGrad Career Support
    Our Students Work At
    Our alumni working at top companies in the country

    Student Reviews

    Neeraj Shukla
    Neeraj Shukla
    12 Years Experience Regional Sales Manager, Akamai Technologies Pvt. Ltd.
    I researched a number of courses and universities, but I always questioned the value add for the time and money that I am going to give to the course. I am happy that I have made the right choice.
    Debraj Choudhury
    Debraj Choudhury
    15 Years Experience Owner, Jeetraj Printing Works Pvt. Ltd.
    Pursuing the course, I can say that it is apt as per the latest course content, and the faculty is chosen from the best in their respective fields.
    Suket Gurtu
    Suket Gurtu
    18 Years Experience Manager | Projects, TLC RM Pvt. Ltd.
    This course is designed in such a way that a busy professional can also do it online from anywhere in the world, and unlike other online courses available on the internet, this course is based on the latest case studies and industry know-how across sectors and disciplines. The online course material is presented by the expert faculty of IMT Ghaziabad, and the projects are quite challenging.
    MCQs need to be more challenging.

    Frequently Asked Questions

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