Performance Marketing Bootcamp - Google Ads
The extensive Bootcamp is designed to kick-start your performance marketing journey with Google Ads. As beginners, you learn to successfully create paid campaigns via Google Ads and gain industry-relevant skill sets from industry experts.
5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte
5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte
FormatLive Online
Recommended 10-12 hrs/week8 Weeks (6 Core + 2 Prep)
Hands-on ProjectBring Your Own Blog
Live Learning40+ Hours
Start DateComing Soon
Programme Overview
Key Highlights
40+ Hours of Live Learning with Industry Experts
5+ Case Study Discussions
5+ Tools Walkthroughs and Personalized Feedback Sessions
Weekly Doubt Clearing Sessions
Peer Networking with Potential Digital Marketers
upGrad Alumni Benefits
5+ Playbooks and Templates
“Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”
- Ronnie Screwvala, Co-Founder, upGrad
Syllabus
Best-in-class content delivered by industry leaders in the form of live lectures.
Download Syllabus
Top Skills you will learn
Paid advertising; Paid vs Organic Reach; Understanding Searcview more
Target Audience
Whether you want to explore a career in digital marketing orview more
Minimum Eligibility
Interest in learning Performance Marketing - Google Ads is view more
Programming Language & Tool Covered
Performance Marketing Bootcamp - Google Ads
Build expertise in one of the most powerful performance marketing tools (Google Ads) and earn an upGrad powered certificate.
Click to zoom
- Complete all the modules successfully and receive a Performance Marketing Bootcamp (Google Ads) completion certificate from upGrad. Join a vibrant community of digital marketers and become part of upGrad's huge alumni community.
Syllabus
Best in class content delivered in the form on live teaching sessions, case study discussions, peer networking and much more.
Download Brochure
40+
Hours of Live Learning5+
Tools Walkthroughs5+
Case Study Discussions6
Doubt Resolution SessionsPreparatory Content
2 Weeks
- Fundamentals of Search Engine Marketing
Introduction to Paid Advertising & Google Ads
1 Week
- Paid Advertising
- Paid vs Organic Reach
- Understanding Search Theory - The Psychology of Search
- Google Ads - Ad Auctions, Ad Ranks
- Demystifying Quality Score, Key Metrics
- Structure of Google Ads, Managing Multiple Accounts Easily
Types of Campaigns and Campaign Setup
1 Week
- Understanding Different Types of Campaigns Based on Objectives
- Setting up a Campaign on Google Ads
- Cold/Warm/Hot Traffic Campaign Strategies
- Bidding Strategies
- Budgeting
Consumer Funnel and Keyword Research
1 Week
- Understanding the Consumer Funnel
- Keywords and Types of Keywords - Phrase Match, Broad Match, Negative Keywords, etc..
- Conducting Keyword Research via Keyword Research Tools
- Finding Keyword Ideas
- Using Advanced Organizational Techniques
Writing Ads and Creating Landing Pages
1 Week
- Writing Effective Ads - Call to Action, Touching the Emotional Core, Developing USPs
- Ad Extensions - Types and Features
- Copyrights and IPR
- Everything About Destination URLs
- Psychology to Increase Conversion Rates
- Best Practices for Landing Page
GDN and YouTube Campaigns
1 Week
- Google Display Network - What is it, When to Use it, Ad Formats
- Display Targeting and Retargeting Methods, Using User Intent and Interest for Targeting
- YouTube Video Campaigns - Campaign Setup
- Ad Formats: In-Stream, Video Discovery Ads, Bumper Ads, etc.
- Bidding and Budgeting, etc.
Remarketing, Conversion Tracking, ROI Calculation and Analytics
1 Week
- Ad Reports - Extracting Actionable Information
- Remarketing Strategies and Implementation
- Different Types of Conversions in Google Ads
- Tracking Conversions
- Tracking Codes and Generating Codes
- Attribution Models, ROI and ROAS Calculation
upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. We advise you to enquire further regarding the suitability of this program for your academic and professional requirements before enrolling.
The upGrad Advantage
Learning Support
Student Support Team
- Student Support available from 10 AM to 6 PM on weekdays.
- For urgent queries, use the Call Back option on the platform.
Industry Networking
- Live sessions by experts on various industry topics
- Group discussions
Doubt Resolution
Q&A Forum
- Timely doubt resolution by peers and Teaching Assistants on the Q&A forum.
- Personalised feedback on assignments and case studies.
Expert Feedback
- Personalized expert feedback on assignments and projects.
- Regular live sessions by experts to clarify concept-related doubts.
Program Fee
₹ NaN (Including Taxes)
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Empowering learners of tomorrow
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*Referral offer is valid only on the Performance Marketing Bootcamp program.
upGrad results reviewed by Deloitte. Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist
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