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MBA from Liverpool Business School with Specialization in Marketing

Transform your career in marketing with an MBA Degree from a top-UK school, Liverpool Business School. Visit the university campus during an all-paid 1 week immersion program. Start your MBA journey at Rs. 12,396 per month today.

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Intro Video
  • Dual Credentials
    MBA from LBS & PGPM from IMT
  • AACSB Member
    LBS Credential
  • 20 Months
    Recommended 10-12 hrs/week
  • Nov 29, 2020
    Program Start Date
  • EMI Options
    Starting at Rs 12,396
  • Instructors
  • Syllabus
  • Projects
  • Benefits
  • Careers
  • Admission Process
  • Fees
  • Reviews

About the Program

This MBA with specialization in Marketing aims to educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, and market research in different industries.

Learning Experience

Industry relevant curriculum designed and taught by best in class industry experts and faculty of Liverpool Business School and IMT Ghaziabad, online lectures with personalized fortnightly mentoring and live sessions and much more

Six Stage Career Services

Get mentored on the career front by an expert, obtain specific, personalized inputs on your resume structure and content, gain exclusive access to upGrad's job openings each quarter and much more.

Industry Projects and Harvard Business Simulations

Practical learning of concepts with Harvard business Publication simulations and opportunity to pick from 15+ real-time industry projects to make you job ready

Program Overview

Key Highlights

  • MBA Degree from UK at 1/10th the cost
  • PGP in Management from IMT Ghaziabad
  • 1-week immersion program at university campus
  • Dual Alumni Status - LBS & IMT
  • World Education System (WES) recognized. One step closer to working abroad
  • 10+ Case studies and Simulations from Harvard Business Publishing
  • 1:1 Mentorship from Industry Leaders
  • 360-Degree Placement Support
  • Dedicated Student Mentor
  • Students from 15+ countries across the world
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

  • Top Subjects You Will Learn
    Marketing and Sales concepts, Consumer Behavior, Functions of marketing, 4Ps and 7Ps, Brand Building, Marketing Channels, Digital Business Innovations, Sales and Distribution Management, Market Management
  • Job Opportunities
    Job opportunities across Sales & Marketing, Business Development, Growth, Strategy, Management Consulting, Brand Building, Public Relationship, Customer Experience, etc
  • Who Is This Program For?
    Working Professionals/Business Owners/Entrepreneurs with 1-5 years of full-time work experience
  • Minimum Eligibility
    Bachelor’s Degree with minimum 50% marks and at least 2 years of Full-Time Work Experience

MBA Degree

Become a part of global & strong alumni network of one of UK's Top B-School - Liverpool Business School

  • Get an MBA Degree from a leading UK B-School at 1/10th the cost
  • Become a part of strong alumni network of Liverpool Business School
  • Learn industry relevant skills to enhance your career in marketing related fields
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Instructors

Learn from leading management faculty and industry leaders worldwide

Prof. Anthony Sturgess
Head of MBA Programs | Liverpool Business School
Anthony is an experienced Leadership educator and developer. He has delivered award winning leadership interventions with clients.
Dr. Alison Lui
Associate Dean | Liverpool Business School
Dr Alison has presented papers at top universities and organisations such as the World Bank. She supervises students on the LL.B, LL.M and PhD levels.
Prof. Sue Hill
Faculty | Liverpool Business School
Sue Hill heads the postgraduate taught programs MBA Business Management, MSc Management and MSc International Business and Management.
Prof. Timothy Nichol
Faculty | Liverpool Business School
Timonthy has a degree in Jurisprudence from Oxford University. He has had professional accounting career with Coopers and Lybrand.
Prof. Puja Aggarwal Gulati
Professor, Finance
Prof. Puja has the experience of working, researching and teaching in the finance domain with IMT Ghaziabad with her core interests being IFRS & Stock Markets.
Prof. Abhishek
Associate Professor, IMT Ghaziabad
Prof. Abhishek has 15+ years of experience of working, researcahing and teaching in the marketing domain with IIM Ahmedabad and IMT Ghaziabad.
Prof. Harvinder Singh
Professor, IMT Ghaziabad
He has 20+ years of experience in the business domain and was awarded the Best Professor in Marketing Management by the World Education Congress.
Rohit Bhutani
Product Manager, Walmart
Rohit Bhutani is a Product Management professional with 8+ years of experience in redefining data enablement strategy for supply chains
Rajiv Bagayetkar
Director - Product Specialist, The Nielsen Company
Rajiv Bagayetkar is a product specialist with 2+ decades of experience in providing brand & communication strategic inputs to B2B & B2C clients
Prashant Kapur
National Sales Head, Vodafone
Prashant is a sales distribution and retail specialist with more than two decades of experience in strategic thinking, mobile wallet, E-Commerce
Mirza Rahim
Analytics Lead, Flipkart
Rahim is a seasoned analytics & data science professional with 9 years of experience in advanced analytics, machine learning, and consulting

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Business Communication
    • 4 Weeks
    • 1 Assignments
  • Business Economics
    • 3 Weeks
    • 1 Assignments
  • Organization Behavior, HR Management, Ethics and Legal
    • 4 Weeks
    • 1 Assignment
  • Marketing Management - I
    • 4 Weeks
    • 1 Assignment
  • Marketing Management - 2
    • 4 Weeks
    • 1 Assignment
  • Accounting & Finance
    • 4 Weeks
    • 1 Assignment
  • Decision Sciences
    • 4 Weeks
    • 1 Assignment
  • Sales & Distribution Management
    • 4 Weeks
    • 1 Assignment
  • Business Strategy
    • 4 Weeks
    • 1 Assignment
  • Operations & Supply Chain Management
    • 3 Weeks
    • 1 Assignment
  • Leadership, Engagement and People performance
    • 2 Weeks
    • 1 Assignment
  • Enterprise and Risk Management
    • 2 Weeks
    • 1 Assignment
  • Digital Business Innovation
    • 2 Weeks
    • 1 Assignment
  • Leading Change for Sustainable Futures
    • 2 Weeks
    • 1 Assignment
  • Research Methodology
    • 8 Weeks
  • Specialization Project - Marketing
    • 16 Weeks
  • 20
    Months
  • 20+
    Industry Projects
  • 4
    Month Long Industry Project
  • 70+
    Live Sessions

Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Engage in collaborative projects with student-mentor interaction
  • Benefit by learning in person with Expert Mentors
  • Get personalised subjective feedback on your submissions to facilitate improvement
  • Marker Motion simulation
    Learn how to manage and segments customers using Harvard Business Publicatio...
    Learn More
  • HP Enterprise's Brand Journey
    Learners are to come up with brand campaign ideas after identifying the uniq...
    Learn More
  • Vodafone M-Pesa
    Learners are to devise a strategy for setting up a distribution network and ...
    Learn More
  • LinkedIn Live Project
    Learners to apply the concepts of communication and personal branding to bui...
    Learn More
  • ITC
    ITC's Foray into the Dairy Segment – Evaluate the feasibility of success of ...
    Learn More
  • Ikea India
    Ikea India Case Study with breakout rooms discussion
    Learn More
The upGrad Advantage
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by peers and Teaching Assistants on the Q&A forum
    • Personalised feedback on assignments and case studies
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • BaseCamp
    • Fun-packed, informative and career building workshops
    • Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • Group discussions
    • One-on-one discussions and feedback sessions with industry mentors

360-Degree Career Support

Job Placement
Get an opportunity to interview for select profiles from upGrad's 300+ hiring partners
Learn More
Industry Mentorship
Get mentored by experienced Marketing professional.
Learn More
Career Mentor
A dedicated career mentor to help you have a smooth career transition journey.
LEARN MORE
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content
Learn More
Interview Preparation
Receive one-on-one mock interviews conducted by industry mentors.
Learn More
upGrad Career Fairs
Hiring drives in major cities across India.
LEARN MORE

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Step 1 : Complete Application

Step 1 : Complete Application

Fill the Global MBA application form.

Step 2 : Get shortlisted and receive the offer letter

Step 2 : Get shortlisted and receive the offer letter

The candidates will be evaluated based on their profile, i.e. professional experience and academic scores.

Step 3 : Block your seat

Step 3 : Block your seat

Upon receiving the offer letter, block your seat by paying a caution amount.

Step 4 : Complete the Payment

Step 4 : Complete the Payment

Pay the balance fee. 0% interest EMI options available.

Program Fee - Indian Residents
Starting at Rs 12,396/month
Program Price 4,50,000 (incl. taxes). No cost EMI available.
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    Program Fee - International Students
    • USD 5999
    What's Included in the Price
    Features/Benefits
    • MBA Degree from UK's leading Business School
    • Earn PG Program in Management from IMT Ghaziabad
    • 1-week immersion program at university campus
    • Alumni Status from Liverpool Business School & IMT Ghaziabad
    • Industry relevant curriculum for Career Growth
    • Regular interaction with Global Faculty & Industry Experts
    • Peer-to-peer interaction via offline networking events
    I’m interested in this program
    Our Hiring Partners
    Opening the doors to the best in the industry

    Student Reviews

    Aravind Vorungati
    8 Years Experience Vice President - Products, Zoreum Blockchain Labs
    I have joined the program couple of months back and the course content and experience so far is meaningful and insightful. Live sessions with industry leaders are organized every weekend to enable us to correlate concepts learned to real world and Harvard Business school simulation projects for practice.
    Shaifali Aggarwal
    5 Years Experience Senior Software Engineer, Qwikcilver Solutions Pvt Ltd
    For me course is a perfect fit as it allows me to continue my current job and complete MBA at the same time. For me more than job, learning is important. Also, content is suitable for me considering I already have 5+ years of experience .
    MCQs need to be more challenging.
    Akshay Mathur
    16 Years Experience Business Head, Aujas Networks Pvt Ltd
    Absolutely, go for it If you are a working professional and who can devote minimum 5–6 hrs a week towards online learning. The beauty of this program is its practical learning aspect with various case studies, simulations and live lectures on weekends. Apply these learning in your professional world and you would see the difference.
    Anupam Mishra
    7 Years Experience Senior Software Engineer, Lowe's Services India Pvt. Ltd.
    I decided to go with upGrad Global MBA program considering the price point I was getting an MBA and the same rigour of classroom program. Great LMS platform, mentor assistance and industry session are some of the features I like about this program.

    Frequently Asked Questions

    Course Eligibility
    Course Curriculum
    Payment

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