MBA from Liverpool Business School with Specialization in Marketing
Transform your career in marketing with an MBA Degree from a top-UK school, Liverpool Business School. Visit the university campus during an all-paid 1 week immersion program. Start your MBA journey at Rs. 12,396 per month today.
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Intro Video
Dual Credentials
MBA from LBS & PGPM from IMT
AACSB Member
LBS Credential
20 Months
Recommended 10-12 hrs/week
Jan 30, 2021
Program Start Date
EMI Options
Starting at Rs 12,396
Instructors
Syllabus
Projects
Benefits
Careers
Admission Process
Fees
Reviews
About the Program
This MBA with specialization in Marketing aims to educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, and market research in different industries.
Learning Experience
Industry relevant curriculum designed and taught by best in class industry experts and faculty of Liverpool Business School and IMT Ghaziabad, online lectures with personalized fortnightly mentoring and live sessions and much more
Six Stage Career Services
Get mentored on the career front by an expert, obtain specific, personalized inputs on your resume structure and content, gain exclusive access to upGrad's job openings each quarter and much more.
Industry Projects and Harvard Business Simulations
Practical learning of concepts with Harvard business Publication simulations and opportunity to pick from 15+ real-time industry projects to make you job ready
Program Overview
Key Highlights
MBA Degree from UK at 1/10th the cost
PGP in Management from IMT Ghaziabad
1-week immersion program at university campus
Dual Alumni Status - LBS & IMT
World Education System (WES) recognized. One step closer to working abroad
10+ Case studies and Simulations from Harvard Business Publishing
1:1 Mentorship from Industry Leaders
360-Degree Placement Support
Dedicated Student Mentor
Students from 15+ countries across the world
Our MBA program aims to respond to the evidence-based need for trained managers by developing confident, forward-thinking leaders who can balance strategic thinking with excellent operational focus. - Prof. Anthony Sturgess, Head of MBA programs
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Top Subjects You Will Learn
Marketing and Sales concepts, Consumer Behavior, Functions of marketing, 4Ps and 7Ps, Brand Building, Marketing Channels, Digital Business Innovations, Sales and Distribution Management, Market Management
Job Opportunities
Job opportunities across Sales & Marketing, Business Development, Growth, Strategy, Management Consulting, Brand Building, Public Relationship, Customer Experience, etc
Who Is This Program For?
Working Professionals/Business Owners/Entrepreneurs with 1-5 years of full-time work experience
Minimum Eligibility
Bachelor’s Degree with minimum 50% marks and at least 2 years of Full-Time Work Experience
Become a part of global & strong alumni network of one of UK's Top B-School - Liverpool Business School
Get an MBA Degree from a leading UK B-School at 1/10th the cost
Become a part of strong alumni network of Liverpool Business School
Learn industry relevant skills to enhance your career in marketing related fields
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Instructors
Learn from leading management faculty and industry leaders worldwide
Prof. Anthony Sturgess
Head of MBA Programs | Liverpool Business School
Anthony is an experienced Leadership educator and developer. He has delivered award winning leadership interventions with clients.
Dr. Alison Lui
Associate Dean | Liverpool Business School
Dr Alison has presented papers at top universities and organisations such as the World Bank. She supervises students on the LL.B, LL.M and PhD levels.
Prof. Sue Hill
Faculty | Liverpool Business School
Sue Hill heads the postgraduate taught programs MBA Business Management, MSc Management and MSc International Business and Management.
Prof. Timothy Nichol
Faculty | Liverpool Business School
Timonthy has a degree in Jurisprudence from Oxford University. He has had professional accounting career with Coopers and Lybrand.
Prof. Puja Aggarwal Gulati
Professor, Finance
Prof. Puja has the experience of working, researching and teaching in the finance domain with IMT Ghaziabad with her core interests being IFRS & Stock Markets.
Prof. Abhishek
Associate Professor, IMT Ghaziabad
Prof. Abhishek has 15+ years of experience of working, researcahing and teaching in the marketing domain with IIM Ahmedabad and IMT Ghaziabad.
Prof. Harvinder Singh
Professor, IMT Ghaziabad
He has 20+ years of experience in the business domain and was awarded the Best Professor in Marketing Management by the World Education Congress.
Rohit Bhutani
Product Manager, Walmart
Rohit Bhutani is a Product Management professional with 8+ years of experience in redefining data enablement strategy for supply chains
Rajiv Bagayetkar
Director - Product Specialist, The Nielsen Company
Rajiv Bagayetkar is a product specialist with 2+ decades of experience in providing brand & communication strategic inputs to B2B & B2C clients
Prashant Kapur
National Sales Head, Vodafone
Prashant is a sales distribution and retail specialist with more than two decades of experience in strategic thinking, mobile wallet, E-Commerce
Mirza Rahim
Analytics Lead, Flipkart
Rahim is a seasoned analytics & data science professional with 9 years of experience in advanced analytics, machine learning, and consulting
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
Business Communication
4Weeks
1Assignments
Business Economics
3Weeks
1Assignments
Organization Behavior, HR Management, Ethics and Legal
4Weeks
1Assignment
Marketing Management - I
4Weeks
1Assignment
Marketing Management - 2
4Weeks
1Assignment
Accounting & Finance
4Weeks
1Assignment
Decision Sciences
4Weeks
1Assignment
Sales & Distribution Management
4Weeks
1Assignment
Business Strategy
4Weeks
1Assignment
Operations & Supply Chain Management
3Weeks
1Assignment
Leadership, Engagement and People performance
2Weeks
1Assignment
Enterprise and Risk Management
2Weeks
1Assignment
Digital Business Innovation
2Weeks
1Assignment
Leading Change for Sustainable Futures
2Weeks
1Assignment
Research Methodology
8Weeks
Specialization Project - Marketing
16Weeks
20
Months
20+
Industry Projects
4
Month Long Industry Project
70+
Live Sessions
Industry Projects and Case Studies
Learn through real-life industry projects sponsored by top companies across industries
Engage in collaborative projects with student-mentor interaction
Benefit by learning in person with Expert Mentors
Get personalised subjective feedback on your submissions to facilitate improvement
Marker Motion simulation
Learn how to manage and segments customers using Harvard Business Publicatio...
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HP Enterprise's Brand Journey
Learners are to come up with brand campaign ideas after identifying the uniq...
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Vodafone M-Pesa
Learners are to devise a strategy for setting up a distribution network and ...
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LinkedIn Live Project
Learners to apply the concepts of communication and personal branding to bui...
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ITC
ITC's Foray into the Dairy Segment – Evaluate the feasibility of success of ...
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Ikea India
Ikea India Case Study with breakout rooms discussion
Receive unparalleled guidance from industry mentors, teaching assistants and graders
Receive one-on-one feedback on submissions and personalised feedback on improvement
Student Success Mentors
A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
Success Mentors are your single points of contact for all your non-academic queries
Q&A Forum
Timely doubt resolution by peers and Teaching Assistants on the Q&A forum
Personalised feedback on assignments and case studies
Expert Feedback
Personalised expert feedback on assignments and projects
Regular live sessions by experts to clarify concept-related doubts
BaseCamp
Fun-packed, informative and career building workshops
Sessions by industry professionals and professors
Group activities with your peers and alumni
Industry Networking
Live sessions by experts on various industry topics
Group discussions
One-on-one discussions and feedback sessions with industry mentors
360-Degree Career Support
Job Placement
Get an opportunity to interview for select profiles from upGrad's 300+ hiring partners
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Industry Mentorship
Get mentored by experienced Marketing professional.
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Career Mentor
A dedicated career mentor to help you have a smooth career transition journey.
LEARN MORE
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content
Learn More
Interview Preparation
Receive one-on-one mock interviews conducted by industry mentors.
Learn More
upGrad Career Fairs
Hiring drives in major cities across India.
LEARN MORE
Admission Process
Please find below the detailed steps to be followed as a part of the admission process.
Step 1 : Complete Application
Fill the Global MBA application form.
Step 2 : Get shortlisted and receive the offer letter
The candidates will be evaluated based on their profile, i.e. professional experience and academic scores.
Step 3 : Block your seat
Upon receiving the offer letter, block your seat by paying a caution amount.
Step 4 : Complete the Payment
Pay the balance fee. 0% interest EMI options available.
Program Fee - Indian Residents
Starting at Rs 12,396/month
Program Price 4,50,000 (incl. taxes). No cost EMI available.
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Program Fee - International Students
USD 5999
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
What's Included in the Price
Features/Benefits
MBA Degree from UK's leading Business School
Earn PG Program in Management from IMT Ghaziabad
1-week immersion program at university campus
Alumni Status from Liverpool Business School & IMT Ghaziabad
Industry relevant curriculum for Career Growth
Regular interaction with Global Faculty & Industry Experts
Peer-to-peer interaction via offline networking events
Our Hiring Partners
Opening the doors to the best in the industry
Student Reviews
Aravind Vorungati
8 Years ExperienceVice President - Products,Zoreum Blockchain Labs
I have joined the program couple of months back and the course content and experience so far is meaningful and insightful. Live sessions with industry leaders are organized every weekend to enable us to correlate concepts learned to real world and Harvard Business school simulation projects for practice.
Shaifali Aggarwal
5 Years ExperienceSenior Software Engineer,Qwikcilver Solutions Pvt Ltd
For me course is a perfect fit as it allows me to continue my current job and complete MBA at the same time. For me more than job, learning is important. Also, content is suitable for me considering I already have 5+ years of experience .
MCQs need to be more challenging.
Akshay Mathur
16 Years ExperienceBusiness Head,Aujas Networks Pvt Ltd
Absolutely, go for it If you are a working professional and who can devote minimum 5–6 hrs a week towards online learning. The beauty of this program is its practical learning aspect with various case studies, simulations and live lectures on weekends. Apply these learning in your professional world and you would see the difference.
Anupam Mishra
7 Years ExperienceSenior Software Engineer,Lowe's Services India Pvt. Ltd.
I decided to go with upGrad Global MBA program considering the price point I was getting an MBA and the same rigour of classroom program. Great LMS platform, mentor assistance and industry session are some of the features I like about this program.