Executive Program in Digital Branding & Advertising

Start your journey as a marketer in two specialised domains of Digital Branding & Advertising. Get mentored by industry leaders and subject matter experts through
personalised and timely doubt resolution sessions.

  • Online
  • 6 Months
    (Recommended 6-8 hrs/week)
  • Dec 31, 2020
    Start Date
  • 300+
    Hiring Partners
  • 5000+
    MICA Alumni Base
  • Instructors
  • Syllabus
  • Benefits
  • Hiring Partners
  • Program Fee

About the Program

Master Digital Branding & Advertising from one of the top B-schools in India. Get personalised student support, timely doubt resolution and much more from upGrad.

Networking with MICA + upGrad Digital Marketing Alumni Base

Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Alumni Status

360 Degree Career Assistance

Receive 1:1 Career Counselling Sessions, Mock Interviews and Resume Building support from our career coaches.

Personalised Mentorship and Networking

Get a dedicated student mentor with proactive support every step of the way. Resolve your doubts and network with your peers via the discussion forum.

Program Overview

Key Highlights

  • Certification from one of the top B-schools in India
  • Specialize in any of the key functional domains
  • Top rated teaching faculty and instructors
  • Learn while you earn through 100% online format
  • Placement assistance by upGrad
  • Alumni status by MICA
  • Dedicated Student Support
  • Timely doubt resolution and discussion forums

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
- Seth Godin


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

  • Top Subjects
    Base Program: Market Research, User Research, Consumer Behavior, Marketing Fundamentals ; Brand Management Track: Brand Elements Across the Value Chain, Designing Brand Building Strategies, Brand Management Tools and Technologies ; Advertising and Communication Track: Media Planning and Buying - Programmatic, Social Media Marketing, Print V/S Online Ad Strategies
  • Program Outcomes
    Mid-Management Marketing and Ad professionals will be able to upskill themselves on the Traditional Branding and Communication aspects + gain a digital perspective on both the functions with hands-on knowledge of latest tools and technology.
  • Who Is This Program For?
    Professionals with 3+ years of experience in executive positions in Sales and Marketing, Copywriting, Advertising, Market Research, PR and Branding
  • Minimum Eligibility
    Valid Bachelors Degree

Executive Program in Digital Branding & Advertising from MICA

Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Top Marketing B-school in the country
  • Alumni status from MICA
  • Get the latest updates about the trends and techniques of Branding and Advertising in the Digital Space
Executive Program in Digital Branding & Advertising from MICA
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Learn from India’s top Digital Marketing faculty and industry leaders


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Branding Fundamentals
    • 1 Week
  • Building Brand Identity
    • 2 Weeks
  • Designing Branding Elements
    • 2 Weeks
  • Creating Effective Advertisements
    • 2 Weeks
  • Offline Advertising
    • 2 Weeks
  • Online Advertising
    • 3 Weeks
  • Re Branding
    • 1 Week
  • International Branding
    • 1 Week
  • In-House Team
    • 1 Week
  • Outsourcing
    • 1 Week
  • In-House Team
    • 1 Week
  • Outsourcing
    • 1 Week
  • Measuring Branding Efforts
    • 1 Week
  • Measuring Advertising Efforts
    • 1 Week
  • Project (Choose 1 out of 3)
    • 3 Weeks
  • 14
    Projects/Case Studies
  • 1
    Group Project
  • 6-8
    Learner Hours
  • 10+
    Live Sessions
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Networking
    upGrad BaseCamp
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni

upGrad Alumni

Program Fee
Rs. 1,50,000 + GST
Standard EMI Options Available
View Plans

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    What's Included in the Price
    • PG Certificate without Quitting Your Job
    • Alumni Status from MICA
    • Hands-on Experience with the Latest Tools
    • Certificate from MICA and Facebook
    • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
    • No Cost EMI

    Frequently Asked Questions

    Course Curriculum
    Career Assistance