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Executive Program in Digital Branding & Advertising
Start your journey as a marketer in two specialised domains of Digital Branding & Advertising. Get mentored by industry leaders and subject matter experts through
personalised and timely doubt resolution sessions.
- OnlineFormat
- 6 Months(Recommended 6-8 hrs/week)
- Dec 31, 2020Start Date
- 300+Hiring Partners
- 5000+MICA Alumni Base
About the Program
Master Digital Branding & Advertising from one of the top B-schools in India. Get personalised student support, timely doubt resolution and much more from upGrad.
Networking with MICA + upGrad Digital Marketing Alumni Base
Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Alumni Status
360 Degree Career Assistance
Receive 1:1 Career Counselling Sessions, Mock Interviews and Resume Building support from our career coaches.
Personalised Mentorship and Networking
Get a dedicated student mentor with proactive support every step of the way. Resolve your doubts and network with your peers via the discussion forum.
Program Overview
Key Highlights
- Certification from one of the top B-schools in India
- Specialize in any of the key functional domains
- Top rated teaching faculty and instructors
- Learn while you earn through 100% online format
- Placement assistance by upGrad
- Alumni status by MICA
- Dedicated Student Support
- Timely doubt resolution and discussion forums
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
- Seth Godin
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
- Top SubjectsBase Program: Market Research, User Research, Consumer Behavior, Marketing Fundamentals ; Brand Management Track: Brand Elements Across the Value Chain, Designing Brand Building Strategies, Brand Management Tools and Technologies ; Advertising and Communication Track: Media Planning and Buying - Programmatic, Social Media Marketing, Print V/S Online Ad Strategies
- Program OutcomesMid-Management Marketing and Ad professionals will be able to upskill themselves on the Traditional Branding and Communication aspects + gain a digital perspective on both the functions with hands-on knowledge of latest tools and technology.
- Who Is This Program For?Professionals with 3+ years of experience in executive positions in Sales and Marketing, Copywriting, Advertising, Market Research, PR and Branding
- Minimum EligibilityValid Bachelors Degree
Executive Program in Digital Branding & Advertising from MICA
Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.
- Top Marketing B-school in the country
- Alumni status from MICA
- Get the latest updates about the trends and techniques of Branding and Advertising in the Digital Space
Instructors
Learn from India’s top Digital Marketing faculty and industry leaders
Siddharth Deshmukh
Professor
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Falguni Vasavada-Oza
Professor
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Rajneesh Krishna
Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Anita Basalingappa
Professor
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
- 14Projects/Case Studies
- 1Group Project
- 6-8Learner Hours
- 10+Live Sessions
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
- Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
Student Success Mentors- A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
- Success Mentors are your single points of contact for all your non-academic queries
- Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
- upGrad BaseCamp
- Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni
Industry Networking- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
upGrad Alumni
Rahul Madana
Himanshu Choudhary
Vikesh Sharma
Karan Kher
Chandan Kumar
Saumya Sadana
Joshua Vincent Toppo
Santu Dev
Program Fee
Rs. 1,50,000 + GST
Standard EMI Options Available
View Plans
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
What's Included in the Price
Features/Benefits
- PG Certificate without Quitting Your Job
- Alumni Status from MICA
- Hands-on Experience with the Latest Tools
- Certificate from MICA and Facebook
- Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
- No Cost EMI
Frequently Asked Questions
Course Curriculum
Career Assistance
Payment