Courses

Advanced Certificate in Digital Branding & Advertising

Start your journey as a marketer in two specialised domains of Digital Branding & Advertising. Get mentored by industry leaders and subject matter experts through
personalised and timely doubt resolution sessions.

  • Online
    Format
  • 6 Months
    (Recommended 6-8 hrs/week)
  • Jun 29, 2021
    Start Date
  • 300+
    Hiring Partners
  • 5000+
    MICA Alumni Base
  • Overview
  • Certificate
  • Instructors
  • Syllabus
  • Benefits
  • Hiring Partners
  • Program Fee

About the Program

Master Digital Branding & Advertising from one of the top B-schools in India. Get personalised student support, timely doubt resolution and much more from upGrad.

Networking with MICA + upGrad Digital Marketing Alumni Base

Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Alumni Status

360 Degree Career Assistance

Receive 1:1 Career Counselling Sessions, Mock Interviews and Resume Building support from our career coaches.

Personalised Mentorship and Networking

Get a dedicated student mentor with proactive support every step of the way. Resolve your doubts and network with your peers via the discussion forum.

Program Overview

Key Highlights

  • Certification from one of the top B-schools in India
  • Specialise in key marketing domains of Branding and Advertising
  • Top rated teaching faculty and instructors
  • Learn while you earn through 100% online format
  • Placement assistance by upGrad
  • Alumni status by MICA
  • Dedicated Student Support
  • Timely doubt resolution and discussion forums

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
- Seth Godin

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of live lectures, recorded videos, case studies and projects. 

  • Top Subjects
    Brand Management: Branding Fundamentals, Customer Centricity, Brand identity, Brand Experience, Re-branding, FMCG Branding, Brand Brief Writing, Careers in Branding and much more.

    Advertising and Communications: Integrated Marketing Communications, Media Planning and Buying - Programmatic, Social Media Marketing, Print V/S Online Ad Strategies, Brand and Agency, Careers in Advertising and much more. 
  • Program Outcomes
    Mid-Management Marketing and Ad professionals will be able to upskill themselves on the Traditional Branding and Communication aspects + gain a digital perspective on both the functions with hands-on knowledge of latest tools and technology.
  • Who Is This Program For?
    Ideal for professionals with 2+ years of experience in executive positions in Sales and Marketing, Copywriting, Advertising, Market Research, PR, and Branding. 
  • Minimum Eligibility
    Bachelor’s Degree from any University in any field.

Advanced Certificate in Digital Branding & Advertising from MICA

Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant community of marketing professionals and become part of one of India’s top marketing universities. 

  • Top Marketing B-school in the country
  • Alumni status from MICA
  • Get the latest updates about the trends and techniques of Branding and Advertising in the Digital Space
Advanced Certificate in Digital Branding & Advertising from MICA
Click to Zoom

Instructors

Learn from India’s top Branding and Advertising faculty and industry professionals.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Branding Fundamentals
    • 1 Week
  • Building Brand Identity
    • 2 Weeks
  • Designing Branding Elements
    • 2 Weeks
  • Creating Effective Advertisements
    • 2 Weeks
  • Offline Advertising
    • 2 Weeks
  • Online Advertising
    • 3 Weeks
  • Re Branding
    • 1 Week
  • International Branding
    • 1 Week
  • In-House Team
    • 1 Week
  • Outsourcing
    • 1 Week
  • In-House Team
    • 1 Week
  • Outsourcing
    • 1 Week
  • Measuring Branding Efforts
    • 1 Week
  • Measuring Advertising Efforts
    • 1 Week
  • Project (Choose 1 out of 3)
    • 3 Weeks
  • 14
    Projects/Case Studies
  • 1
    Group Project
  • 6-8
    Learner Hours
  • 10+
    Live Sessions
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Branding and Advertising in a digital age. 
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni

upGrad Alumni

Program Fee
Rs. 1,50,000 + GST
Standard EMI Plans Starting at ₹5,150.
View Plans

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    What's Included in the Price
    Features/Benefits
    • Advanced Certificate without Quitting Your Job
    • Alumni Status from MICA
    • Hands-on Experience with the Latest Tools
    • Certificate from MICA and Facebook
    • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
    • No Cost EMI

    Frequently Asked Questions

    Course Curriculum
    Career Assistance
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