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Digital Marketing Courses
As the modern consumer has made the revolutionizing shift to digital platforms, Digital Marketing is gaining a strong foothold across all parallels of the industry. The rise of Digital Marketing inevitably means that job opportunities in this domain are increasing at a fast pace. While the demand for talented Digital Marketing professionals is extremely high now, companies are faced with the challenge of finding the right fit for their Digital Marketing job profiles. Why?
There is a shortage of skilled professionals in Digital Marketing.
4000+
Learners of Digital Marketing
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Programs in Digital Marketing (6.5 months)
PG Certification in Digital Marketing and Communication | 5 months
Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations
Program Level
Beginner
Duration
5
Hours of Learning
180
No of Case Studies
15
Who must learn Digital Marketing?
Usually, anyone who is an analytical thinker and problem solver, possesses excellent communication skills, and is fascinated by the developments in the digital field, is a good candidate for a Digital Marketing career.
However, Digital Marketing courses can be pursued by:
Students - Digital Marketing has gained the status of a standalone subject, and hence, students from any educational background can further their career through Digital Marketing courses.
Professionals - Digital Marketing for business professionals is the means to move up the career ladder. By taking up a Digital Marketing course, professionals can upskill and get a step closer to promotion.
Entrepreneurs / Business Owners - Every business owner has to promote their brand through various marketing strategies. Since the marketing industry has upgraded to the digital domain, business owners can profit immensely by learning Digital Marketing to drive business growth.
Apart from this, individuals who are looking for a career switch to Marketing can also upskill with Digital Marketing courses. For instance, IT professionals who wish to switch to managerial roles in Marketing can learn Digital Marketing. Not only will this revamp their resume, but it will make them more appealing to potential employers (IT plus marketing knowledge is a huge hit in today’s competitive market).
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
- First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the good choice).
- Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
- Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
- Acquire a Digital Marketing internship.
- Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
- Never stop learning and practicing.
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Digital Marketing Platforms and Tools
Professional Certificate In Digital Marketing
As we mentioned earlier, a Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.
To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.
Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.
upGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. upGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.
Instructors
Learn from India’s top Digital Marketing faculty and industry leaders
Falguni Vasavada-Oza
Professor
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Digital Marketing and Analytics
Sakhee Dheer leads the Digital Marketing function and analytics for Facebook's clients in the APAC region, as she previously did for Microsoft APAC.
Vishal Jacob
Principal Consultant
Vishal is an MIT Alumnus with 15+ years of experience in digital media and marketing. He is currently the Principle Consultant to the CTO at GroupM.
Jaideep Prabhu
Professor
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Karan Sarin
CMO
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
Dhaval Doshi
Founder
Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.
Siddharth Deshmukh
Professor
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Rajneesh Krishna
Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Sujoy Golan
Vice President and Head of Marketing
He is an alumnus of VIT and IIM Kozhikode. With over 10 years of experience, he has worked at high-growth mobile, e-commerce and ad-tech companies.
Anita Basalingappa
Professor
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Michael Leander
CEO
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
Jay Trivedi
Professor
Dr Trivedi has a decade-long corporate experience with India’s leading media companies, such as HT Media, Radio One and The Indian Express.
Apurva Chamaria
Chief Revenue Officer
Apurva Chamaria headed corporate marketing at HCL Tech for 4+ years before joining the SaaS provider Rategain as its CRO.
Career Options in Digital Marketing
A career in Digital Marketing will leave you spoilt for choice. After all, there are so many exciting job roles in the field. While different job roles call for unique responsibilities, a Digital Marketer may have to wear a lot of hats from time to time.
1. Digital Marketing Manager
Digital Marketing Managers have excellent organizational and communication skills. They design and build effective digital marketing campaigns, create timelines, manage project budgets, allocate resources for marketing campaigns/projects, and so on.
2. SEO & SEM Specialist
SEO & SEM Specialists identify innovative ways always to ensure that the company website ranks high in the SERPs (search engine results pages). They create unique strategies to achieve this goal.
3. Social Media Manager
Social Media Managers use advanced analytics tools and other metrics to understand how customers interact with a brand on digital platforms. They also help companies to create engaging social media campaigns and content to capture the attention of the target audience.
4. Marketing Director
Marketing Director is the head of a company’s Marketing department. Marketing Directors identify and analyze the target audience and create marketing strategies accordingly. They also supervise and guide the marketing team.
5. Email Marketing Specialist
Email Marketing Specialists possess excellent writing (particularly persuasive writing) and editing skills. They create and implement attractive email campaigns, launch offers, and curated email lists for marketing through email.
Scope of Digital Marketing
Today, more and more businesses and organizations realize the importance of Digital Marketing for brand-building. They recognize how digital channels and social media can promote and market their “brand image” to the mass audience. As a result, brands are becoming highly focused on their Digital Marketing strategies, thereby boosting the scope of Digital Marketing across all sectors. By the end of 2019 itself, the Digital Marketing industry is prediction to hit the US$ 102 billion mark!
As for the career scope of Digital Marketing, there’s an ever-increasing demand for skilled professionals in this field. Dynamic career choices and high-end salaries are the key advantages of a Digital Marketing career. You can choose the job role that best fits your skillset - Digital Marketing Manager, Social Media Marketer, Digital PR, Marketing Director, Analytics Manager, CRM & Email Marketing Manager, and SEO & SEM Specialist, are some of the hottest job roles in the industry.
One great thing about a Digital Marketing career is that you do not require very high-level educational qualifications. All you need is a Bachelor’s degree and a Digital Marketing certification from a reputed institute in the country.
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
- Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
Student Success Mentors- A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
- Success Mentors are your single points of contact for all your non-academic queries
- Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
- upGrad BaseCamp
- Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni
Industry Networking- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Our Hiring Partners
Opening the doors to the best in the industry
Over 100 Careers transformed
Learn more about successful career transitions in the
125%
inc. in Salary
upGrad and MICA not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike over 100%. The animations that were used can be improved further to enhance the learning experience.
Account Executive
Marketing Lead - Content and Communications
It really helped me to get my first job in the programmatic marketing field. I am thankful to MICA and upGrad for helping me to start my career. I am able to optimise my campaigns well. Overall, I love this course. Most importantly, it helped me to kick-start my career.
Intern
Digital Marketing Associate
The experience was great as the course modules were designed to match the current market requirements. The knowledge and deep insights from the course helped me gain confidence and become more approachable during interviews. This is how I bagged a Senior Manager Role in a reputed company.
Account Manager
Senior Digital Marketing Manager
The program has been a great value add. The way the program is structured is wonderful and it gives non-marketers like me a complete hand-holding experience to learn and transition into Digital Marketing.
Fresher
Content Marketing Executive
upGrad
The mock interviews at upGrad was very helpful since it was catered to the kind of role I was looking to get into. The feedback was extremely useful and also helped me gain confidence before the main interview.
Head-Digital Marketing
Digital Consultant
Tata Consultancy Services
42%
Average Salary Hike
125%
Highest Salary Hike
100+
Career Transitions
300+
Hiring partners
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
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Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
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Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
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Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
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Digital Marketing Articles
Find the latest and informative post on Digital Marketing. Keep yourself updated, know the current trends in Digital Marketing industry and use cases specially for you
Digital Marketing Tutorial: A Step-by-Step Guide
Digital Marketing Tutorial: Our step by step guide to digital marketing to learn about SEO, SEM, Content Marketing, Email Marketing & Affiliate Marketing.
Most Asked Digital Marketing Interview Questions
Looking for Digital Marketing Interview Questions & Answers to prepare? We have an ultimate guide of knowledge-based Digital Marketing Interview Questions and Answers.
Future of Digital Marketing: How It Goes From Here
Digital marketers need to stay on the top of online marketing. With the future of digital marketing already here, learn how strategies would change
Student Reviews
The course justifies every penny charged and is an investment that reaps benefits once we enter the market after course completion.
The course is interesting and engaging and is well put together as a package. Course curriculum is designed by MICA and provides relevant insights and learnings by industry experts, which is the value proposition of the course.
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