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    Usually, anyone who is an analytical thinker and problem solver, possesses excellent communication skills, and is fascinated by the developments in the digital field, is a good candidate for a Digital Marketing career.
    However, Digital Marketing courses can be pursued by:
    Students - Digital Marketing has gained the status of a standalone subject, and hence, students from any educational background can further their career through Digital Marketing courses.
    Professionals - Digital Marketing for business professionals is the means to move up the career ladder. By taking up a Digital Marketing course, professionals can upskill and get a step closer to promotion.
    Entrepreneurs / Business Owners - Every business owner has to promote their brand through various marketing strategies. Since the marketing industry has upgraded to the digital domain, business owners can profit immensely by learning Digital Marketing to drive business growth.
    Apart from this, individuals who are looking for a career switch to Marketing can also upskill with Digital Marketing courses. For instance, IT professionals who wish to switch to managerial roles in Marketing can learn Digital Marketing. Not only will this revamp their resume, but it will make them more appealing to potential employers (IT plus marketing knowledge is a huge hit in today’s competitive market).
    Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
    - First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the good choice).
    - Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
    - Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
    - Acquire a Digital Marketing internship.
    - Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
    - Never stop learning and practicing.


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    Learn from India’s top Digital Marketing faculty and industry leaders

    A career in Digital Marketing will leave you spoilt for choice. After all, there are so many exciting job roles in the field. While different job roles call for unique responsibilities, a Digital Marketer may have to wear a lot of hats from time to time.
    1. Digital Marketing Manager
    Digital Marketing Managers have excellent organizational and communication skills. They design and build effective digital marketing campaigns, create timelines, manage project budgets, allocate resources for marketing campaigns/projects, and so on.
    2. SEO & SEM Specialist
    SEO & SEM Specialists identify innovative ways always to ensure that the company website ranks high in the SERPs (search engine results pages). They create unique strategies to achieve this goal.
    3. Social Media Manager
    Social Media Managers use advanced analytics tools and other metrics to understand how customers interact with a brand on digital platforms. They also help companies to create engaging social media campaigns and content to capture the attention of the target audience.
    4. Marketing Director
    Marketing Director is the head of a company’s Marketing department. Marketing Directors identify and analyze the target audience and create marketing strategies accordingly. They also supervise and guide the marketing team.
    5. Email Marketing Specialist
    Email Marketing Specialists possess excellent writing (particularly persuasive writing) and editing skills. They create and implement attractive email campaigns, launch offers, and curated email lists for marketing through email.
    Today, more and more businesses and organizations realize the importance of Digital Marketing for brand-building. They recognize how digital channels and social media can promote and market their “brand image” to the mass audience. As a result, brands are becoming highly focused on their Digital Marketing strategies, thereby boosting the scope of Digital Marketing across all sectors. By the end of 2019 itself, the Digital Marketing industry is prediction to hit the US$ 102 billion mark!
    As for the career scope of Digital Marketing, there’s an ever-increasing demand for skilled professionals in this field. Dynamic career choices and high-end salaries are the key advantages of a Digital Marketing career. You can choose the job role that best fits your skillset - Digital Marketing Manager, Social Media Marketer, Digital PR, Marketing Director, Analytics Manager, CRM & Email Marketing Manager, and SEO & SEM Specialist, are some of the hottest job roles in the industry.
    One great thing about a Digital Marketing career is that you do not require very high-level educational qualifications. All you need is a Bachelor’s degree and a Digital Marketing certification from a reputed institute in the country.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Our Hiring Partners

    Opening the doors to the best in the industry

    Over 100 Careers transformed

    Digital Marketing Articles

    Find the latest and informative post on Digital Marketing. Keep yourself updated, know the current trends in Digital Marketing industry and use cases specially for you

    Student Reviews

    Frequently Asked Questions

    Program Curriculum & Learning Experience

    What certification will I get after completion of this course?

    Post this program, you will get a Post Graduate Certification in Digital Marketing & Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

    Starting salary of fresher in digital marketing ?

    Salary is the most attractive feature of the job for the applicants. digital marketing has their set salary brackets based on the profile and candidates’ past experience. The annual salary package for digital marketing Fresher is 3.5 lacs, for Mid-Level is 4.8 lacs and for Senior-Level (7+ years) is 8 lacs. Every job has a different but specific salary range depending on the kind of experience and different educational qualifications. It is good for a youth to know and understand the salary trends for a particular job in a particular city, so that he/she can set the salary expectations right before applying. Knowing the salary data can also help youth to choose whether to apply for a job opening in a city or not. This salary trend study helps youth in making the decision.

    How is upGrad's Digital Marketing Course?

    New technology is coming up rapidly and the future in the field of Digital Marketing seems interesting and is much in Demand. Digital Marketing seems very bright due to its clear making strategies which helps brands to target customers and help the brand to expand across various channels.  As you are aware of the program which is in association with MICA. The duration of the program is 6.5 months and you will learn various skills such as Marketing Analytics, Branding, Search Engine Marketing, content marketing, etc. On successful completion of the program, you will receive a certification from Mudra Institute of Communications, Ahmedabad. On enrolling for the program You will get the best of MICA and upGrad.

    How is the content, academic lectures and placement for this program?

    PG certification in Digital Marketing and Communication in association with MICA school of Ideas can help you become a digital marketing expert by specializing in Content Marketing, Marketing Analytics, Branding, and Public Relations. We have industry experts from Thomas Cook, Protinex, Star Sports, and Zivame. We have over 300+ hiring partners and the duration of the program is 6.5 months with a recommendation of investing at least 7-9 hours every week. The curriculum is for a duration of 6.5 months and has more than 180 hours of content, which includes live sessions that deep dive into various marketing channels. The learners will learn how to strategize digital marketing and communication campaigns, Identify and plan the use of relevant digital channels. We have a number of specializations such as Marketing Communications - PR, Social Media and Content Marketing, and Branding. We provide placement assistance in terms of a 1-on-1 career coach, career counselling, resume feedback, mock interviews etc. through our Career Services team.