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Digital Marketing Certificate Program - Career Track

Kickstart a career in one of the fastest growing domains - Digital Marketing. Get an Assured placement*. Experience a Part-time Internship. Earn 6+ Certifications. Gain 360 degree understanding of the most in-demand skills required to become an expert Digital Marketer.

Hiring Partners
  • Assured Placement*
    Entry level
  • Online
    Format
  • 4 months core + 1 month internship
    Recommended 10-12 hrs/week
  • Dec 15, 2019
    Start Date
  • 1000+
    Students Empowered
  • Instructors
  • Syllabus
  • Projects
  • Internships
  • Benefits
  • Careers
  • Fees
  • Reviews

Program Overview

Key Highlights

  • Full-time Placement Assurance* on program completion
  • Internship Opportunity with leading companies
  • Work on 60+ Digital Marketing tools and platforms
  • One-on-One Career Mentorship
  • End-to-End Interview Peparation
  • Personalised Resume and LinkedIn profile review
  • No Cost EMI Option
  • 150+ Learner Hours and 15+ Case studies
  • Mock Interviews by Hiring Managers
  • Top Skills You Will learn
    SEO, Search Engine Marketing, Social Media and Content Marketing, Campaign Management
  • Job Opportunities
    Content Marketer, Digital Marketing Manager, SEM Manager, SEO Manager, Social Media Manager
  • Who Is This Program For?
    Professionals with 0-2 years of work experience
  • Minimum Eligibility
    Bachelor's Degree or Final year of graduation

Digital Marketing Platforms and Tools

Digital Marketing Certification from upGrad with 100% Placement* Assurance

Graduate from the first ever 100% placement* assured program in Digital Marketing and become a certified Digital Marketer.

  • 100% Placement* Assurance
  • Guaranteed Internship in SEO, SEM, Social Media or Content Marketing
  • Gain expertise with 60+ Digital Marketing tools and Platforms
  • Facebook, Google, Hubspot certifications
Digital Marketing Certification from upGrad with 100% Placement* Assurance
Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Sakhee Dheer
Sakhee Dheer
Digital Marketing and Analytics
Sakhee Dheer leads the Digital Marketing function and analytics for Facebook's clients in the APAC region, as she previously did for Microsoft APAC.
Jaideep Prabhu
Jaideep Prabhu
Professor
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Dhaval Doshi
Dhaval Doshi
Founder
Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.
Apurva Chamaria
Apurva Chamaria
Chief Revenue Officer
Apurva Chamaria headed corporate marketing at HCL Tech for 4+ years before joining the SaaS provider Rategain as its CRO.
Kavita Jhunjhunwala
Kavita Jhunjhunwala
Founder and Digital Lead
Kavita co-founded Avocado Digital, which offers strategy consulting services and marketing solutions for digital brands and e-commerce.
Karan Sarin
Karan Sarin
CMO
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Digital Marketing Channels and Metrics
    • 1 Week
  • Creating a Website and blogs
    • 1 Week
  • Search Engine Optimisation
    • 1 Week
  • Search Paid Marketing - SEM
    • 2 Weeks
  • Programmatic Ad Buying and Display Marketing
    • 1 Week
  • Content Marketing
    • 1 Week
  • Social Media Marketing
    • 2 Weeks
  • Email Marketing
    • 1 Week
  • Web Analytics
    • 1 Week
  • Integrated Marketing Strategy
    • 1 Week
  • Soft Skills for a Digital Marketer
    • 1 Week
  • 150+
    Hours of Content
  • 500+
    Interview Questions
  • 15+
    Case Study and Live Projects
  • 60+
    Digital Marketing tools and platforms

Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Real business challenges
  • Run live marketing campaigns
  • Personalised feedback from industry experts
  • HPE Project
    Define the market segment, identify the unique value proposition and devise ...
    Learn More
  • Star Sports' Mauka Mauka
    Experience how Star Sports used Digital Marketing for their Mauka Mauka camp...
    Learn More
  • Bajaj Auto Project
    Devise the information architecture and wireframe for the global website of ...
    Learn More
  • HCL Tech Project
    Create a content distribution plan for the launch of the MIT-HCL Tech IoT ma...
    Learn More

Internship

You can choose your internship in one of the following - SEO/SEM/Social Media/Content Marketing

  • SEM
  • Social Media
  • Content Marketing
  • SEO

  • Internship Phases

    SEM
    • 4 Weeks
    Analyse the performance of the key metrics
    10hr
    Deep-dive into keywords, bidding strategy and performance
    10hr
    Implement the keyword strategy, optimised budget delivery and bidding strategy
    10hr
    Present SEM Performance Report
    10hr

    Project

    SEM - Search Engine Marketing
    Understand, Implement and Optimise campaign strategy.

  • Internship Phases

    Social Media
    • 4 Weeks
    Understand the business objectives
    10hr
    Understand communication, targeting and plan budget for the business
    10hr
    Optimise Social Media Ads Strategy
    10hr
    Present highlights and recommendations
    10hr

    Project

    Social Media Marketing
    Ace communication, targeting and budgeting of Ads Strategy.

  • Internship Phases

    Content Marketing
    • 4 Weeks
    Analyse performing assets based on business objectives
    10hr
    Deep-dive into brand awareness, engagement and conversions
    10hr
    Optimise content marketing strategy
    10hr
    Present highlights and recommendations
    10hr

    Project

    Content Marketing
    Audit, optimise content marketing strategy and deep-dive into various user f...

  • Internship Phases

    SEO
    • 4 Weeks
    Audit the website and draw scopes of improvement
    10hr
    On-page and Off-page SEO
    10hr
    Optimization of the Website using On-page & Off-page SEO
    10hr
    Present SEO Audit Report
    10hr

    Project

    SEO - Search Engine Optimization
    Deep-dive into On-page & Off-page optimization.
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from Industry Mentors, Teaching Assistants and Graders
    • Receive one-on-one feedback on submissions and personalised tips for improvement
    Student Success Mentors
    • Dedicated Student Success Managers are allocated to each student so as to ensure consistent progress.
    • Success Managers are your single points of contact for all your academic as well as non-academic queries
  • Q&A Forum
    • Timely Doubt Resolution by Peers and Teaching Assistants on the Q&A Forum
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised Feedback on Assignments and Case Studies
    • Live Sessions before Deadlines to Resolve All Queries
  • upGrad BaseCamp
    • Fun-packed, informative offline learning with career guidance workshops
    • Group activities with your peers and alumni
    • Sessions by industry experts and professors
    Industry Networking
    • Live sessions by industry experts or professors
    • Group discussions
    • One-on-one feedback and mentoring by industry experts

Over 100 Careers transformed

Gourav Choudhari
Gourav Choudhari
Kolkata
125%
inc. in Salary
upGrad not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike over 100%. The animations that were used can be improved further to enhance the learning experience.
Account Executive
Marketing Lead - Content and Communications
Ankita Kumari
Ankita Kumari
Bengaluru
It really helped me to get my first job in the programmatic marketing field. I am thankful to upGrad for helping me to start my career. I am able to optimise my campaigns well. Overall, I love this course. Most importantly, it helped me to kick-start my career.
Intern
Digital Marketing Associate
Prashanth Hiremath
Prashanth Hiremath
Bengaluru
The experience was great as the course modules were designed to match the current market requirements. The knowledge and deep insights from the course helped me gain confidence and become more approachable during interviews. This is how I bagged a Senior Manager Role in a reputed company.
Account Manager
Senior Digital Marketing Manager
Akankhita Acharya
Akankhita Acharya
Mumbai
The program has been a great value add. The way the program is structured is wonderful and it gives non-marketers like me a complete hand-holding experience to learn and transition into Digital Marketing.
Fresher
Content Marketing Executive
Joshua Vincent
Joshua Vincent
Bengaluru
The program brought back my motivation to learn, 9 years after my last planned learning, which was when I did my MBA. This has truly inspired me to explore the endless world of Digital Marketing and has created hunger for more. The learning curve was steep and the pedagogy was world-class.
Head-Digital Marketing
Digital Consultant
125%
Highest Salary Hike
100+
Career Transitions
250+
Hiring partners
45%
Average Salary Hike
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More

Our Students Work at

Chandan Kumar
Chandan Kumar
Saumya Sadana
Saumya Sadana
Rahul Madana
Rahul Madana
Himanshu Choudhary
Himanshu Choudhary
Program Fee
₹60,000
No Cost EMI at ₹9,308/month (975 will be a cash back - Final amount payable 8333)
View Plans
  • You can claim a refund anytime before the batch start date

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

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What's Included in the Price
Features/Benefits
  • 100% Placement Assurance
  • Guaranteed Internship
  • Exposure to 60+ tools and platforms
  • Get certified from Facebook, Google, Hubspot and more
  • Hiring opportunity with 250+ partners
  • No Cost EMI
Our Hiring Partners
Opening the doors to the best in the industry

Student Reviews

Sathya Manipal
Sathya Manipal
Fellow at CMO, Government of Chhattisgarh
The course justifies every penny charged and is an investment that reaps benefits once we enter the market after course completion.
Vikas Gupta
Vikas Gupta
Head of Marketing and Sales, Golf Tour of India
The course is interesting and engaging and is well put together as a package. Course curriculum is designed by upGrad and provides relevant insights and learnings by industry experts, which is the value proposition of the course.
Joshua Vincent
Joshua Vincent
Digital Consultant, Tata Consultancy Services
The program brought back my motivation to learn, 9 years after my last planned learning, which was when I did my MBA. This has truly inspired me to explore the endless world of Digital Marketing and has created hunger for more. The learning curve was steep and the pedagogy was world-class.
.
Gourav Choudhary
Gourav Choudhary
Marketing Lead - Content and Communications, iMerit
upGrad not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike over 100%.
Smita Rodrigues Nath
Smita Rodrigues Nath
DGM | Marketing, Siyaram Silk Mills
upGrad are definitely needed for the evolution from just being a marketer to being a truly holistic marketer who is ready for the future of communications.

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