Digital Marketing for Leaders

Start your journey and master the latest Digital Marketing tools and techniques. Get mentored by industry leaders and subject matter experts through personalised and timely doubt resolution sessions.

  • Online
  • 3 Months
    Recommended 6-8 hrs/week
  • Feb 28, 2021
    Start Date
  • 2 Live
  • 5000+
    MICA Alumni Base
  • Syllabus
  • Benefits
  • Hiring Partners
  • Reviews
  • Program Fee

About the Program

Master Digital Marketing from one of the top B-schools in India. Get personalised student support, timely doubt resolution and much more from upGrad.

Networking with MICA + upGrad Digital Marketing Alumni Base

Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Alumni Status

Industry Leader Led MasterClasses

Be upto date regarding the latest Digital Marketing tools and channels from the Industry Leaders leading marketing teams.

Personalised 1:1 Mentorship

Get a dedicated student mentor with proactive support every step of the way. Resolve your doubts and network with your peers via the discussion forum.


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Program Overview

Key Highlights

  • Certification from one of the top B-schools in India
  • Access to 40+ tools Video Library
  • Top rated teaching faculty and instructors
  • Learn while you earn through 100% online format
  • Alumni status by MICA
  • Dedicated Student support
  • Timely doubt resolution and discussion forums
  • Top Subjects
    Marketing, Customer Funnels and Journeys - Online VS Offline Digital, Transformation in Marketing, Fundamentals of Digital Marketing Strategy, Digital Marketing Tools and Channels.
  • Who Is This Program For?
    Senior (Digital) Marketing Managers/Directors/Programming Specialists with 10+ years of experience, Mid-level marketers looking to move to a senior role and adopt a more strategic mindset.
  • Program Outcomes
    Understand the digital space and effectively manage digital marketing teams and agencies.
  • Minimum Eligibility
    3+ Years of Work Experience

Digital Marketing for Leaders from MICA

Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • One of the top B-schools in the country
  • Alumni status from MICA
  • Get the latest updates about the trends and techniques in the Digital Space
Digital Marketing for Leaders from MICA
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Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Re-thinking Marketing Fundamentals in the Digital World
    • 1 Week
  • Search Engine Marketing
    • 1 Week
  • Social Media Marketing
    • 1 Week
  • User Nurturing
    • 1 Week
  • Content Marketing
    • 1 Week
  • In-House Team
    • 1 Week
  • Outsourcing
    • 1 Week
  • Automating
    • 1 Week
  • Marketing Analytics in the Digital World
    • 1 Week
  • Storytelling With Marketing Data
    • 1 Week
  • Integrated Marketing Strategy
    • 1 Week
  • Group Project
    • 1 Week
  • 6
    Case Studies and Projects
  • 2
  • 1
    Group Project
  • 10+
    Live Sessions
  • 6-8
    Hours Per Week
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Networking
    upGrad BaseCamp
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni

upGrad Alumni

Student Reviews

Program Fee
Rs. 1,50,000 + GST
Standard EMI Options Available
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    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    What's Included in the Price
    • PG Certificate without Quitting Your Job
    • Alumni Status from MICA
    • Hands-on Experience with the Latest Tools
    • Certificate from MICA and Facebook
    • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
    • No Cost EMI

    Frequently Asked Questions

    Course Curriculum
    Career Assistance