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Digital Marketing for Leaders
Start your journey and master the latest Digital Marketing tools and techniques. Get mentored by industry leaders and subject matter experts through personalised and timely doubt resolution sessions.
- OnlineFormat
- 3 MonthsRecommended 6-8 hrs/week
- Feb 28, 2021Start Date
- 2 LiveSimulations
- 5000+MICA Alumni Base
About the Program
Master Digital Marketing from one of the top B-schools in India. Get personalised student support, timely doubt resolution and much more from upGrad.
Networking with MICA + upGrad Digital Marketing Alumni Base
Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Alumni Status
Industry Leader Led MasterClasses
Be upto date regarding the latest Digital Marketing tools and channels from the Industry Leaders leading marketing teams.
Personalised 1:1 Mentorship
Get a dedicated student mentor with proactive support every step of the way. Resolve your doubts and network with your peers via the discussion forum.
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Program Overview
Key Highlights
- Certification from one of the top B-schools in India
- Access to 40+ tools Video Library
- Top rated teaching faculty and instructors
- Learn while you earn through 100% online format
- Alumni status by MICA
- Dedicated Student support
- Timely doubt resolution and discussion forums
We have partnered with upGrad to create the next set of leaders in Digital Marketing and Communication. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
- Dr. Preeti Shroff, Dean, MICA
- Top SubjectsMarketing, Customer Funnels and Journeys - Online VS Offline Digital, Transformation in Marketing, Fundamentals of Digital Marketing Strategy, Digital Marketing Tools and Channels.
- Who Is This Program For?Senior (Digital) Marketing Managers/Directors/Programming Specialists with 10+ years of experience, Mid-level marketers looking to move to a senior role and adopt a more strategic mindset.
- Program OutcomesUnderstand the digital space and effectively manage digital marketing teams and agencies.
- Minimum Eligibility3+ Years of Work Experience
Digital Marketing for Leaders from MICA
Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.
- One of the top B-schools in the country
- Alumni status from MICA
- Get the latest updates about the trends and techniques in the Digital Space
Syllabus
- 6Case Studies and Projects
- 2Simulations
- 1Group Project
- 10+Live Sessions
- 6-8Hours Per Week
- Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
Student Success Mentors- A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
- Success Mentors are your single points of contact for all your non-academic queries
- Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
- upGrad BaseCamp
- Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni
Industry Networking- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
upGrad Alumni
Student Reviews
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
What's Included in the Price
Features/Benefits
- PG Certificate without Quitting Your Job
- Alumni Status from MICA
- Hands-on Experience with the Latest Tools
- Certificate from MICA and Facebook
- Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
- No Cost EMI