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Creating Consumer Value through Effective Marketing
Creating Consumer Value through Effective Marketing

This course will teach you how to use the STP framework for effective marketing, how to craft brand positioning statements, and how to use data-driven marketing to increase customer value

 Building Successful Celebrity Partnerships and Campaigns
Building Successful Celebrity Partnerships and Campaigns

This course will provide you with insights on Celebrity Partnership and how it works. You'll also learn how to design a branded content show with a celebrity. 

Influencer Marketing from a Brand's Perspective
Influencer Marketing from a Brand's Perspective

This course will proivde you insights on influencer marketing, different types of influencers and the important factors to build an effective influencer marketing strategy for a brand. 

Getting Influencer Marketing Right
Getting Influencer Marketing Right

In this course you will discover what Influencer Marketing is, what value influencers provide to brands, the benefits of influencer marketing, and how to create a successful influencer marketing campaign. 

Introduction to Advertising
Introduction to Advertising

In this course you'll learn how to plan and execute an advertising strategy. You'll also gain insights on ATL, BTL, and TTL advertising strategies, as well as how to analyse ad campaigns.

Introduction to Social Media Marketing
Introduction to Social Media Marketing

This course will help you leverage social media platforms like Facebook, Instagram and LinkedIn to increase your brand presence.

How do Brands Leverage User Generated Content?
How do Brands Leverage User Generated Content?

This course will provide you an understanding of what user generated content is, why it is becoming more popular, and how different businesses are utilising it to market their products.

 Fundamentals of Marketing
Fundamentals of Marketing

This course will help you understand what marketing is and how it helps the business' growth objectives.

Basics of Search Engine Optimization
Basics of Search Engine Optimization

This course walks you through the basics of SEO, conducting an SEO audit and SEO operation. 

Ultimate Guide to Email Marketing
Ultimate Guide to Email Marketing

This course will show you how to build, launch and analyze email campaigns.

Web Analytics Course for Beginners
Web Analytics Course for Beginners

This course will help you understand your online audience and measure the performance of your campaigns.

Complete Guide to Content Marketing
Complete Guide to Content Marketing

In this course, you’ll learn about creating content strategy, an execution plan and defining campaign metrics.

Marketing Masterclass: Create your Brand
Marketing Masterclass: Create your Brand

This is a Masterclass on building favorable brands from Siddharth Roy Kapur, the former MD of The Walt Disney Company India.

 Basics of Search Engine Marketing
Basics of Search Engine Marketing

This course will walk you through the basics of search engine marketing, and how to leverage it for your business objectives.

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