Digital marketing is a promising career field with plenty of job opportunities. Companies are always looking for skilled candidates that can help them expand their customer base through marketing efforts. The most in-demand job roles in the digital marketing sector are:
1. Social Media Manager
A social media manager or community manager plans and implements social media strategies to create an online presence for the brand. They actively research and experiment with different social media channels to identify new opportunities for enhancing customer reach and marketing.
Salary: Median salary of social media managers in the US is $50,000 annually.
2. Digital Marketing Specialist
Digital Marketing Specialists design campaigns for social media platforms and online channels. Whether it’s identifying potential customers for a product or service, interacting with customers, or executing online marketing campaigns, a digital marketing specialist does it all.
Salary: The average salary of a digital marketing specialist in the US is $50,362 annually.
3. Digital Marketing Executive
Digital Marketing Specialists design campaigns for social media platforms and online channels. Whether it’s identifying potential customers for a product or service, interacting with customers, or executing online marketing campaigns, a digital marketing specialist does it all.
Salary: The average salary of a digital marketing executive in the US is $69,000 annually.
A few other popular career paths for Digital Marketers and their corresponding average salaries:
- Media Coordinator: $40,575 annually
- Search Manager: $61,323 annually
- Marketing Analyst: $59,647 annually
With every passing day, a large number of businesses and companies are switching to digital marketing. As a result, companies are on a hiring spree for digital marketing roles. Making now the best time to build a career in digital marketing.