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Growing up in the digital era has given the younger workforce a head-start, but something as path-breaking as online power learning can skyrocket your career!

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  • 1000+
    Students Empowered
  • Online
  • 6.5 months
    Recommended 7-9 hrs/week
  • Jan 30, 2021
    Start Date
  • 47%
    Avg. Salary Hike
  • 200+
    Career Transitions
  • Instructors
  • Syllabus
  • Projects
  • Specialisation
  • Benefits
  • Careers
  • Fees
  • Reviews
  • Refer & Earn

Program Overview

Key Highlights

  • Certifications from MICA and Facebook
  • MICA Alumni Status
  • 15 Case Studies and Projects
  • 2 Live Campaigns with an Actual Budget
  • Dedicated Student Success Mentor
  • One-on-One with Industry Mentors
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • Offline BaseCamps for Networking
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Job Opportunities
    Digital Marketing Manager, SEM Manager, SEO Manager, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Post Graduate Certification from MICA and upGrad

Complete all the modules successfully and receive a Post Graduate Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • PG Certificate from MICA
  • Join MICA alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus
Post Graduate Certification from MICA and upGrad
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Learn from India’s top Digital Marketing faculty and industry leaders


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Marketing Fundamentals
    • 3 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Jaideep Prabhu
    Apurva Chamaria
  • Digital Channel Deep Dives 1
    • 5 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
    Dhaval Doshi
  • Digital Channel Deep Dives 2
    • 8 Weeks
    • 4 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Dhaval Doshi
    Michael Leander
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Apurva Chamaria
  • Specialisation in Branding and Communications
    • 4 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
  • Specialisation in Marketing Analytics
    • 4 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 9
    Tools and Platforms

Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Real business challenges
  • Run live marketing campaigns
  • Personalised feedback from industry experts
  • HPE Project
    Define the market segment, identify the unique value proposition and devise ...
    Learn More
  • Star Sports' Mauka Mauka
    Experience how Star Sports used Digital Marketing for their Mauka Mauka camp...
    Learn More
  • Bajaj Auto Project
    Devise the information architecture and wireframe for the global website of ...
    Learn More
  • HCL Tech Project
    Create a content distribution plan for the launch of the MIT-HCL Tech IoT ma...
    Learn More


You can choose one or more specialisations, based on your interest.

  • Branding and Communication
  • Social Media and Content Marketing
  • Marketing Analytics
  • Topics Covered

    Branding and Communication
    • 4 Weeks
    • 2 Assignments
    Falguni Vasavada-Oza
    Siddharth Deshmukh
    Anita Basalingappa
    Fundamentals of Brand Position
    Building and Implementing Engagement Strategy
    Marketing Communications
    Branding for International Markets


    Loreal Project
    Build an engagement strategy to achieve business objectives
    Learn More
  • Topics Covered

    Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
    Jay Trivedi
    Content Marketing Specialisation
    Paid Advertising and Social Media
    Community Management
    Tools Covered


    The Quint Project
    Formulate and execute a community management strategy for The Quint
    Learn More
  • Topics Covered

    Marketing Analytics
    • 4 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    Marketing Data Integration and EDA
    Predictive Analytics and Decision Making
    Tools Covered


    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Networking
    upGrad BaseCamp
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Over 100 Careers transformed

Average Salary Hike
Highest Salary Hike
Career Transitions
Hiring partners
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More

Our Students Work at

Program Fee
You can choose one or more than one specialisation based on your interest.
₹ 87,750 + Taxes
No Cost EMI available
View Plans
Total Duration
6.5 Months

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

What's Included in the Price
  • PG Certificate without Quitting Your Job
  • Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Certificate from MICA and Facebook
  • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
  • No Cost EMI
Our Hiring Partners
Opening the doors to the best in the industry

Student Reviews

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Share the gift of education and let your friends enjoy discounts of up to ₹7,500!

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Frequently Asked Questions

Course Curriculum
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