Courses
- MBA (3)
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- Management (2)
- Marketing (1)
- Software & Technology (8)
- Master in Computer ScienceLiverpool John Moores University18 months
- PG Diploma in Software DevelopmentIIIT Bangalore12 months
- PG Certification in Front-End DevelopmentIIIT Bangalore7 months
- PG Certification in Back-End DevelopmentIIIT Bangalore7 months
- PG Certification in Cloud ComputingIIIT Bangalore7 months
- PG Certification in DevOpsIIIT Bangalore7 months
- PG Certification in Cyber SecurityIIIT Bangalore7 months
- PG Certification in Big DataIIIT Bangalore7 months
Are Your Juniors Leaving You Behind?
Growing up in the digital era has given the younger workforce a head-start, but something as path-breaking as online power learning can skyrocket your career!
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BEFORE IT’S TOO LATE
Partnered with
- 1000+Students Empowered
- OnlineFormat
- 6.5 monthsRecommended 7-9 hrs/week
- Jan 30, 2021Start Date
- 47%Avg. Salary Hike
- 200+Career Transitions
Program Overview
Key Highlights
- Certifications from MICA and Facebook
- MICA Alumni Status
- 15 Case Studies and Projects
- 2 Live Campaigns with an Actual Budget
- Dedicated Student Success Mentor
- One-on-One with Industry Mentors
- Personalised Resume Feedback
- Mock Interviews by Hiring Managers
- Offline BaseCamps for Networking
We have partnered with upGrad to create the next set of leaders in Digital Marketing and Communication. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
- Dr. Preeti Shroff, Dean, MICA
- Top Skills You Will learnSEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
- Job OpportunitiesDigital Marketing Manager, SEM Manager, SEO Manager, Social Media and Content Manager
- Who Is This Program For?Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
- Minimum EligibilityBachelor's or Equivalent Degree
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Digital Marketing Platforms and Tools
Post Graduate Certification from MICA and upGrad
Complete all the modules successfully and receive a Post Graduate Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.
- PG Certificate from MICA
- Join MICA alumni network
- Easily shareable across LinkedIn, Naukri, etc.
- Valedictorian ceremony at the MICA campus
Instructors
Learn from India’s top Digital Marketing faculty and industry leaders
Falguni Vasavada-Oza
Professor
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Digital Marketing and Analytics
Sakhee Dheer leads the Digital Marketing function and analytics for Facebook's clients in the APAC region, as she previously did for Microsoft APAC.
Dhaval Doshi
Founder
Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.
Siddharth Deshmukh
Professor
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Jaideep Prabhu
Professor
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Rajneesh Krishna
Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Sujoy Golan
Vice President and Head of Marketing
He is an alumnus of VIT and IIM Kozhikode. With over 10 years of experience, he has worked at high-growth mobile, e-commerce and ad-tech companies.
Anita Basalingappa
Professor
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Michael Leander
CEO
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
Jay Trivedi
Professor
Dr Trivedi has a decade-long corporate experience with India’s leading media companies, such as HT Media, Radio One and The Indian Express.
Apurva Chamaria
Chief Revenue Officer
Apurva Chamaria headed corporate marketing at HCL Tech for 4+ years before joining the SaaS provider Rategain as its CRO.
Kavita Jhunjhunwala
Founder and Digital Lead
Kavita co-founded Avocado Digital, which offers strategy consulting services and marketing solutions for digital brands and e-commerce.
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
- 180Hours of Content
- 15Case Study and Projects
- 15Live Sessions
- 9Tools and Platforms
Industry Projects and Case Studies
Learn through real-life industry projects sponsored by top companies across industries
- Real business challenges
- Run live marketing campaigns
- Personalised feedback from industry experts
- HPE ProjectDefine the market segment, identify the unique value proposition and devise ...Learn More
- Star Sports' Mauka MaukaExperience how Star Sports used Digital Marketing for their Mauka Mauka camp...Learn More
- Bajaj Auto ProjectDevise the information architecture and wireframe for the global website of ...Learn More
- HCL Tech ProjectCreate a content distribution plan for the launch of the MIT-HCL Tech IoT ma...Learn More
Specialisation
You can choose one or more specialisations, based on your interest.
- Branding and Communication
- Social Media and Content Marketing
- Marketing Analytics
Topics Covered
Fundamentals of Brand Position6hrBuilding and Implementing Engagement Strategy6hrMarketing Communications6hrBranding for International Markets6hrProject
Loreal ProjectBuild an engagement strategy to achieve business objectivesLearn MoreTopics Covered
Content Marketing Specialisation6hrPaid Advertising and Social Media12hrCommunity Management6hrTools CoveredProject
The Quint ProjectFormulate and execute a community management strategy for The QuintLearn MoreTopics Covered
Marketing Data Identification and Collection6hrMarketing Data Integration and EDA9hrPredictive Analytics and Decision Making9hrTools CoveredProject
Google ProjectLearn how data-driven decisions are made for Google's telecom clientele.Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
- Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
Student Success Mentors- A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
- Success Mentors are your single points of contact for all your non-academic queries
- Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
- upGrad BaseCamp
- Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni
Industry Networking- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Over 100 Careers transformed
125%
inc. in Salary
upGrad and MICA not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike over 100%. The animations that were used can be improved further to enhance the learning experience.
Account Executive
Marketing Lead - Content and Communications
It really helped me to get my first job in the programmatic marketing field. I am thankful to MICA and upGrad for helping me to start my career. I am able to optimise my campaigns well. Overall, I love this course. Most importantly, it helped me to kick-start my career.
Intern
Digital Marketing Associate
The experience was great as the course modules were designed to match the current market requirements. The knowledge and deep insights from the course helped me gain confidence and become more approachable during interviews. This is how I bagged a Senior Manager Role in a reputed company.
Account Manager
Senior Digital Marketing Manager
The program has been a great value add. The way the program is structured is wonderful and it gives non-marketers like me a complete hand-holding experience to learn and transition into Digital Marketing.
Fresher
Content Marketing Executive
The mock interviews at upGrad was very helpful since it was catered to the kind of role I was looking to get into. The feedback was extremely useful and also helped me gain confidence before the main interview.
Head-Digital Marketing
Digital Consultant
45%
Average Salary Hike
125%
Highest Salary Hike
100+
Career Transitions
250+
Hiring partners
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More
Our Students Work at
Rahul Madana
Himanshu Choudhary
Vikesh Sharma
Karan Kher
Chandan Kumar
Saumya Sadana
Joshua Vincent Toppo
Santu Dev
Program Fee
You can choose one or more than one specialisation based on your
interest.
₹ 87,750 +
Taxes
No Cost EMI
available
View Plans
Total Duration
6.5 Months
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
What's Included in the Price
Features/Benefits
- PG Certificate without Quitting Your Job
- Alumni Status from MICA
- Hands-on Experience with the Latest Tools
- Certificate from MICA and Facebook
- Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
- No Cost EMI
Our Hiring Partners
Opening the doors to the best in the industry
Student Reviews
The course justifies every penny charged and is an investment that reaps benefits once we enter the market after course completion.
The course is interesting and engaging and is well put together as a package. Course curriculum is designed by MICA and provides relevant insights and learnings by industry experts, which is the value proposition of the course.
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Frequently Asked Questions
Course Curriculum
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