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Creating Consumer Value through
Effective Marketing

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Creating Consumer Value through Effective Marketing
Creating Consumer Value through Effective Marketing

This course will teach you how to use the STP Framework for effective marketing, how to craft brand positioning statements, and how to use data-driven marketing to increase customer value. 

Program Overview

Key Highlights

  • Free and shareable certificate on completion
  • Real time upskilling
  • 5hrs short course
  • 100% self paced course
  • Syllabus: Segmentation-Targeting-Positioning, Crafting Positioning Statements, Case Study-Allbirds & McDonald's, Data driven Marketing
Skills you will gain

Creating Consumer Value through Effective Marketing

Complete this course successfully to obtain this certificate from upGrad.

  • Shareable Certificate on Completion
  • Great Addition to your Resume
  • Recommend this course to your Friends & Family
Creating Consumer Value through Effective Marketing
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