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Complete Guide to Content Marketing
Enroll now for a free marketing course at upGrad that will help you become a marketing guru
- FreeRegistration
- Short Duration Course5 Hours
- 100%Online Course
- Free Access to Insightsfrom Industry Experts
Register For Your Course
Complete Guide to Content Marketing
In this course, you’ll learn about creating content strategy, planing and executing content marketing and defining campaign metrics.
Program Overview
Key Highlights
- Free and shareable certificate on completion
- 100 % self-paced course
- Real time upskilling
- 5 Hours of cutting edge content
- Access to insights from Industry leader
- Skills you will gain: Content Marketing, SEO, Strategic Planning, Effective Storytelling
"Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”
- Ronnie Screwvala, Co-Founder, upGrad
Complete Guide to Content Marketing
Complete this course successfully to obtain this certificate from upGrad.
- Shareable Certificate on Completion
- Great Addition to your Resume
- Recommend this course to your Friends & Family
Syllabus
Best Cutting Edge Content
- Introduction to Content Marketing
- Need of Content Marketing
- Content Marketing Over the Years
- Content Marketing vs Advertising
- Brand Identity and Communication
- Buyer Persona
- Types of Content (Infographics, Blogs, Shopping Guides, Videos, Company News)
- Planning your content calendar
- Content Marketing through the consumer funnel
- Content in different phases - Attract, Convert, Close and Delight
- Content Effectiveness on Search, Social Media and Email
- Practice Assessments
Instructor
Sonesh Prakash
CEO - CMO Outsourced
Marketing expert with 14+ years of overall experience in sales and marketing
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