PG Program in Management, Specialisation in Sales and Digital Marketing

Lead the digital age. Master the art of Sales and Digital Marketing.

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Intro Video
Partnered with
  • Online
    Format
  • 11 Months
    Recommended 6-8 hrs/week
  • Mar 25, 2019
    Start Date
  • 250+
    Hiring Partners
  • Instructors
  • Syllabus
  • Projects
  • Benefits
  • Careers
  • Fees
  • Reviews

Program Overview

Key Highlights

  • Designed for Working Professionals
  • IMT Alumni Status
  • 13 Case Studies and 2 Live Projects
  • 1:1 Mentoring Sessions from Industry Experts
  • 250+ Hiring Partners
  • Timely Doubt Resolution
  • Dedicated Student Success Manager
  • Career Assistance
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • Offline BaseCamps for Networking

We are delighted to have partnered with upGrad to offer our Sales and Marketing Program. The program will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the specialisations. With this program, IMTG seeks to develop the next generation of leading sales and marketing professionals.
- Dr. Atish Chattopadhyay

  • Top Skills You Will Learn
    Business Growth Strategies, Sales and Distribution Management, Digital Marketing, End-to-End Leadership and Management
  • Job Opportunities
    Leadership Roles in Business Develpment and Sales, Marketing, Growth, Strategy, Management Consulting
  • Who Is This Program For?
    Sales and Marketing Executives, IT Professionals, Managers and Entrepreneurs looking for an in-depth understanding of management and leadership
  • Minimum Eligibility
    Bachelor’s degree, no prior sales and marketing experience required

Digital Marketing Tools and Platforms

Post Graduate Program from IMT Ghaziabad

Become part of the 10,000+ community of management leaders with alumni status from IMT Ghaziabad

  • Gradute from one of India's top B-schools
  • Get access to the IMT job portal
  • Widely recognised and valued program in management
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Instructors

Learn from India’s leading sales professionals and IMT, Ghaziabad faculty

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

  • Fundamentals of Sales and Marketing
    • 4 Weeks
    • 2 Assignments
  • Market Research
    • 4 Weeks
    • 1 Assignments
  • Fundamentals of Leadership
    • 3 Weeks
    • 1 Assignments
  • Marketing Channels and Platforms - 1
    • 5 Weeks
    • 1 Assignments
  • Accounting and Finance
    • 4 Weeks
    • 1 Assignments
  • Business Analytics
    • 4 Weeks
    • 1 Assignments
  • OB, HR Management, Ethics and Legal
    • 3 Weeks
  • Marketing Channels and Platforms - 2
    • 8 Weeks
    • 2 Assignments
  • Strategic Management
    • 3 Weeks
    • 1 Assignments
  • Distribution management
    • 4 Weeks
    • 1 Assignments
  • 300+
    Hours of Content
  • 16
    Case Study and Projects
  • 15+
    Live Sessions
  • 10+
    Tools and Softwares

Industry Projects

Learn through real-life industry projects sponsored by top companies across industries

  • Engage in collaborative projects with student-mentor interaction
  • Benefit by learning in person with Expert Mentors
  • Get personalised subjective feedback on your submissions to facilitate improvement
  • Glanbia
    Learners are to create a sales process with the aim of selling a product and...
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  • HP Enterprise's Brand Journey
    Learners are to come up with brand campaign ideas after identifying the uniq...
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  • Vodafone M-Pesa
    Learners are to devise a strategy for setting up a distribution network and ...
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  • Zivame Project
    Learners get to understand how e-commerce companies use remarketing to nurtu...
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  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Managers
    • Dedicated Success Managers are allocated to each student so as to ensure consistent progress
    • Success Managers are your single points of contact for all your academic as well as non-academic queries
  • Q&A Forum
    • Timely doubt resolution by peers and Teaching Assistants on the Q&A forum
    • Personalised feedback on assignments and case studies
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Basecamp
    • Fun-packed, informative and career building workshops
    • Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • Group discussions
    • One-on-one discussions and feedback sessions with industry mentors

Career Impact

Career Counselling
Get personalised career pathing from experts to chart out the best opportunities.
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Resume Feedback
Obtain specific, personalised inputs on your resume structure and content
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Interview Preparation
Receive one-on-one mock interviews conducted by industry mentors and detailed feedback after an interview
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Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
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Program Fee
₹1,44,500
EMI starts at ₹5,584 (Inclusive of all taxes)
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    What's Included in the Price
    Features/Benefits
    • Post-Graduate Certificate from India's Premier Business School
    • Alumni Status from IMT Ghaziabad
    • Access to IMT's Alumni Job Portal
    • Dedicated 6-Month upGrad Career Support
    I’m interested in this program
    Our Hiring Partners
    Opening the doors to the best in the industry

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