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2018/09/30

  Product Management  

Certification Program

5 Months1-1 Dedicated MentoringCareer Assistance Rs. 1,50,000 + Taxes


300+Enrollments
250+Recruitment partners

Learn. Master. Create.

Learn From Seasoned PMs:

Get mentored 1-1 by the product heads of leading technology companies and learn through live Q&A with industry experts.


Build Your Own Portfolio

Solve real product problems given by industry and have your own product portfolio ready by the end of the program.


Get Career Support

Build your resume, prepare for PM interviews, and apply for career opportunities through UpGrad Network


Program Vitals

Program Fee

Rs. 1,50,000 + Taxes
EMI starts at INR 6,392/- month.

EMI Plans

Course Duration

Sep'18 - Feb'19 5 months

We recommend

8-10 hoursper week


Program Syllabus

12 Modules20 weeks

Duration : 3 weeks

You will start the program with a basic understanding of product management and the key skills required to become a successful product manager. Through this module, you will have an understanding of expectations from a product manager, how these expectations vary across companies and across industries.

Topics covered:

  • Expectations from a product management role
  • Hard skills needed by a product manager
  • Soft skills needed by a product manager
  • Different aspects of the role for B2C vs B2B environment

Duration: 2 weeks

The first step before developing a product is to understand the current situation in the market. To understand your market, this module will cover various techniques you can use, as well as understand where your product stands in the mind of the customer.

Topics covered:

  • Learn and apply various techniques such as Porter’s five forces, environmental analysis and market sizing and guesstimates to understand the industry
  • Perform competitive analysis for a company
  • Define personas and product adoption lifecycle for your product

Duration: 2 weeks

To build products that users would love, you first need to find out what they want. This module will help you understand how you can get to know your users through common methods of user research. You will also learn how to analyse the data you collect and how to gather insights from it that will help you develop the product.

Topics covered:

  • Surveys and user interviews
  • Contextual inquiry and processing the user feedback

Tools and techniques used:

  • Qualtrics
  • Typeform
  • Google Docs

Duration: 2 weeks

As a PM, you will be the voice of the user to the product’s stakeholders. To get everyone on the same level of understanding, you will need artifacts that can convey the user’s worldview.

Topics covered:

  • Personas
  • User journey maps
  • Affinity maps

Duration: 1 week

Many great products fail due to bad design. A product solving all the pain points of the user will still need to be perfectly designed so that the user can actually use it. You will understand how to build products with a design that keeps the user in focus.

Topics covered:

  • Basics of design
  • Conceptual, interaction and visual design
  • Information architecture
  • Design sprint

Duration: 1 week

Before investing time and resources in your product, it is better to build prototypes, so that you can test them on actual users to get feedback.

Topics covered:

  • Create paper prototypes
  • Create wireframes
  • High fidelity prototypes with mockups

Tools used:

  • Balsamiq and Proto.io for wireframes
  • Invision for mockups

Duration:  1 week

Now that you have a prototype, you need to be aware of how to capture user feedback in an organised manner to improve the design. Through these modules, you will learn various user and data-based design validation methods like usability testing and minimum viable product.

Topics covered:

  • Purposes of usability testing
  • Components of usability testing
  • Conducting a usability test
  • Understanding Minimum Viable Product (MVP)
  • Build-Measure-Learn framework
  • Identifying riskiest assumptions in your MVP

Tools and techniques used:

  • Heuristic evaluation
  • Usability interview
  • Heatmap testing
  • A/B testing

Duration: 2 weeks

Taking a product to development requires the PM to play a critical role in deciding the priority of the features that should go into development, defining the requirements with clarity, and working with tech and design teams during the sprint.

Topics covered:

  • Agile methodology
  • Scrum product development
  • Sprint planning
  • Writing effective product requirements
  • Creating a product roadmap
  • Creating a sprint backlog, a product backlog and user stories
  • Building a product requirement document (PRD)

Duration: 1 week

The product is ready to ship. The focus now is on the features to perform in a stable manner.

Topics covered:

  • Application of CI/CD (continuous integration and continuous deployment)
  • DevOps
  • Release management

Duration: 2 weeks

Managing a product requires the product manager to gauge the performance of the product on metrics. In this module, you will learn the metrics that need to be tracked, methods to track them and how to interpret the data.

Topics covered:

  • Identify business goals and corresponding metrics such as revenue and traffic metrics
  • Framework for prioritization of metrics
  • Perform A/B testing
  • Segmentation and funnel analysis
  • Perform Multivariate testing and Cohort analysis
  • Calculating customer lifetime value

Tools used:

  • Mixpanel for segmentation and funnel analysis
  • Google Analytics

Duration: 1 week

When the product is live, your main focus will be to increase the engagement of the users across the product and develop hacks to grow the number of users. In this module, you will learn about the various facets of user engagement, and methods to achieve user growth.

Topics covered:

  • Acquisition growth hacking
  • App store optimization
  • Activation growth hacking
  • Conversion rate optimization
  • Retention growth hacking
  • Referral growth hacking
  • Revenue growth hacking
  • Engagement and monetization models

Duration: 1 week

The success of a PM is dependent on more than strength in hard skills alone. This module covers the soft skills that a PM needs.

Topics covered:

  • Leadership styles and interaction with teams and stakeholders
  • Leading without authority
  • Resource optimization and becoming a product leader

 

Duration: 1 week

In this module, you will get exposure to other topics that you might be expected to know based on the type of products or features that you will manage.

Topics covered:

  • Database and APIs
  • Tech Stack
  • Version control systems
  • Writing code
  • Mobile first development

Tools used:

  • Git for version control
View more

You will receive the download link in your email.

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