Courses

Advanced Certificate in Digital Marketing and Communication

Harness the power of Digital Marketing and gain valuable business insights.
Upskill yourself with in-demand skills like Social Media Marketing, Content Marketing, Search Marketing, Branding & Web Analytics. Start your Digital Marketing journey with the pioneers in Digital Marketing today!

  • One of the Top 5
    Programs at upGrad
  • Facebook Certification
    included in Curriculum
  • 6.5 Months
    Recommended 7-9 hrs/week
  • Sep 29, 2021
    Batch Start Date
  • 85+ Countries
    Learner base
  • Overview
  • Instructors
  • Syllabus
  • Specialization
  • Benefits
  • Admission Process
  • Program Fee

Customised Tracks for Sharper Outcomes

Executive Track

Learn DM basics, campaign execution and hands-on tools knowledge.

Management Track

Learn how to build, run and optimise digital marketing campaigns.

Program Overview

Key Highlights

  • Certificates from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 70+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Build your GitHub profile

We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.

- Dr. Preeti Shroff, Dean, MICA

  • Top Skills You Will learn
    SEO, SEM, Social Media Marketing, Content Marketing, Branding & Web Analytics.
  • Advance Your Career
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from the reputed institute - MICA
  • Join the MICA alumni network
  • Easily shareable certificate across LinkedIn and job portals
Advanced Certificate from MICA and upGrad
Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Marketing Fundamentals
    • 3 Weeks
    • 2 Assignments
  • Digital Channel Deep Dives - 1
    • 5 Weeks
    • 2 Assignments
  • Digital Channel Deep Dives 2
    • 8 Weeks
    • 4 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Specialization in Branding and Communications
    • 4 Weeks
    • 2 Assignments
  • Specialization in Marketing Analytics
    • 4 Weeks
    • 2 Assignments
  • Specialization in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • Specialization in Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Studies & Projects
  • 15
    Live Sessions
  • 70+
    Tools & Platforms
  • 4
    Specializations

Specialization

You can choose one or more specializations, based on your interest.

  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications - PR
  • Topics Covered

    Branding
    • 4 Weeks
    • 2 Assignments
    Fundamentals of Brand Position
    6hr
    Building and Implementing Engagement Strategy
    6hr
    Marketing Communications
    6hr
    Branding for International Markets
    6hr

    Project

    Loreal Project
    Build an engagement strategy to achieve business objectives
    Learn More
  • Topics Covered

    Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
    Content Marketing Specialization
    6hr
    Paid Advertising and Social Media
    12hr
    Community Management
    6hr

    Project

    The Quint Project
    Formulate and execute a community management strategy for The Quint
    Learn More
  • Topics Covered

    Marketing Analytics
    • 4 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    6hr
    Marketing Data Integration and EDA
    9hr
    Predictive Analytics and Decision Making
    9hr

    Project

    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
    Campaign Planning
    6hr
    Developing creative communications
    14hr
    Case Study - 1
    8hr
    Public Relations
    12hr
    Case Study - 2
    8hr

    Project

    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalized feedback on improvement
    Student Support
    • Available all days 9 AM - 9 PM Gulf Standard Time.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Careers

Learn more about successful career transitions in the
Career Transition Handbook
Career Counselling
Get personalized career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalized inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Program Fee
USD 1999

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    What's Included in the Price
    Features/Benefits
    • Advanced Certificate without Quitting Your Job
    • Alumni Status from MICA
    • Hands-on Experience with the Latest Tools
    • Advanced Certificate from MICA and Facebook

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    Frequently Asked Questions

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