Duration-- Months
QS Rankings 2022India's #2 ranked University
Start DateComing Soon
INR --Program Fees
Admission DeadlineComing Soon

    About the Program

    Weekly real-time doubt clearing sessions with IITD faculties

    Weekly real-time doubt clearing sessions with IITD faculties

    Live discussion forum for peer to peer doubt resolution monitored by technical experts

    Live discussion forum for peer to peer doubt resolution monitored by technical experts

    Live weekend classes: weekly live interactive lectures from IITD faculty on concept building, hands on exercises and doubt resolution

    Live weekend classes: weekly live interactive lectures from IITD faculty on concept building, hands on exercises and doubt resolution

    Programme Overview

    Key Highlights

    4th in NIRF Rankings 2021 : Management
    4th in NIRF Rankings 2021 : Management
    Cutting edge curriculum designed by IITD faculty
    Cutting edge curriculum designed by IITD faculty
    Gain industry-oriented insights from eminent IIT Delhi faculty members
    Gain industry-oriented insights from eminent IIT Delhi faculty members
    Experience high-impact live online learning and explore real-world case studies
    Experience high-impact live online learning and explore real-world case studies
    Participate in peer-to-peer learning and expand your professional network
    Participate in peer-to-peer learning and expand your professional network
    Student support is available 7 days a week, 24*7
    Student support is available 7 days a week, 24*7

    Online Certificate programmes are offered by the IIT Delhi under the aegis of Continuing Education Programme (CEP) so that the Institute can realise its vision of serving as a valuable resource for industry and society, and fulfil its mission to develop human potential to its fullest extent so that intellectually capable and imaginatively gifted leaders can emerge in a range of professions.

    Syllabus

    Best-in-class content by leading faculty in the form of videos, cases and projects

    Download Syllabus
    Top Skills You Will Learn
    Gain the insights of strategic management and innovation andview more
    Who Is This Programme For?
    Consultant, Entrepreneurs, Product Managers, Marketing/Brandview more
    Minimum Eligibility
    -Any person with graduation (no min. marks)
    - If a perso
    view more

    Tools Covered

    Certificate Programme in Strategic Innovation Digital Marketing and Business Analytics
    Complete all the courses successfully to obtain this certification from IIT Delhi
    Certificate Programme in Strategic Innovation Digital Marketing and Business Analytics
    Click to zoom
    • If you attend 50% of the classes and score more than 50% in all exams

    Programme Faculty

    Learn from one of the top management faculties in India.

    Programme Curriculum

    Best-in-class content by leading faculty in the form of videos, cases and projects, assignments and live sessions.

    Download Brochure

    Strategic Innovation

    • Understanding Innovation
    • Innovation and Competition
    • Delivering Value through Innovation
    • The Art and Science of innovation
    • Creativity and Innovation
    • Open Source Innovation as strategy
    • Disruptive and Sustaining innovation
    • Corporate Innovation
    • The Innovation Process
    • Creating Value through Innovation
    • Digital Innovation
    • Innovation Potential of Artificial Intelligence
    • Blockchain and its Applications in Innovation
    • Frugal Innovation and Jugaad

    Digital Transformation

    • Digital Transformation: Need, Typology & Approaches
    • Platforms: Philosophy & Business models
    • Infomediaries Models and Management Challenges
    • Consumers’ Digital Transformation
    • Automation & Future of Work
    • Social Media and Business Practices
    • Digital Influencer Management
    • Economics of Digital Transformation
    • Mobile Apps – Architecture, Commerce and Business Models
    • Digital Payments and Multi-party business models
    • Search Engine Ecosystems and internet marketing
    • Information Security and Risk Management
    • Internet of Things and Enterprise Applications
    • Blockchain and Enterprise Applications

    Business Analytics

    • Data for Decisions, Types & Collection methods
    • Text analytics
    • Tools - Weft / Nvivo
    • Tools - SPSS / PSPP
    • Descriptive Statistics, T Test, ANOVA
    • MANOVA & MANCOVA, Linear Regression
    • Logistic Regression, Factor Analysis and Cluster Analysis
    • Predictive Analytics - Classification, Association, Sequence & Outlier algorithms
    • Prescriptive Analytics / AHP / Mathematical Programming
    • Machine Learning using Artificial Neural Networks, Fuzzy Set Theory
    • Machine Learning with ANN for Supervised Learning Problems (Hands on)
    • Artificial Intelligence Applications – Chatbots, Approaches and Automation
    • Tools: Machine Learning using Python UI Platform (Hands on)
    • Big Data Analytics in Social Media and Web 3.0

    Evaluation

    • There would be 2 individual examinations which would be evaluated by the course coordinators for each vertical.
    • There would be a capstone project for each vertical which students would need to deliver in groups

    Admission Process

    There are 3 simple steps in the Admission Process which is detailed below:

    Programme Advantage

    benefits

    Learning Support

    Learning Support
    Industry-oriented Insights
    • Gain industry-oriented insights from eminent IIT Delhi faculty members
    • Learn from the faculty of India's #2 ranked University as per QS Rankings 2022
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
    Mentorship by IIT D Faculty
    • Receive unparalleled guidance from the faculty of IIT Delhi
    • Opportunities to interact one-on-one with the faculty every week
    benefits

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by peers and Teaching Assistants on the Q&A forum
    • 100% expert-verified responses to ensure quality learning
    Expert Feedback
    • Personalised feedback on assignments and projects
    • Regular live sessions by professors of IIT Delhi to clarify concept related doubts.

    Industry Projects

    Program Fees- Indian Residents

    ₹ NaN (incl. taxes)*

    View Plans
    *The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Empowering learners of tomorrow

    Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

    Frequently Asked Questions

    Course Curriculum

    What should I expect from Executive Management Programme in Strategic Innovation, Digital Transformation and Business Analytics by IIT Delhi?

    Expect to carry out several industry-relevant projects simulated as per the actual workplace, strengthening your knowledge of the fundamental concepts of Digital Transformation and Business Analytics. You will also learn how to use innovation frameworks and make better strategic decisions for your organizations.  

    What are the topics that will be covered in the program?

    You will learn topics like automation and future of work, mobile apps, chatbots, digital payments, influencer marketing, IoT , blockchain and more under digital transformation. 
    You will also learn data processing, regression, data modelling, descriptive analysis, text analysis, ANOVA, ML, tools like SPSS, PSPP and more in business analytics modules. Under the Strategic innovation section, you will learn about the art and science of innovation, corporate innovation, gaining and sustaining competitive advantage, digital innovation and more. 

    Can I sign up only for a few specific modules if I am interested in?

    No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules. 

    What type of learning experience should I expect?

    The content will be delivered as interactive lectures from world-renowned faculty from IIT-D. 

    Is there a WES equivalency for program?

    No, there isn't a WES equivalency for this program. 

    Time Commitment

    What is the time commitment expected for the program?

    At least 8-10 hours per week of time commitment is expected to be able to complete the program. 

    Is there any certification granted at the end of the program?

    Post completion of the program, a Certificate of Completion would be granted from CEP, IIT Delhi if you qualify the minimum requirement for program completion. You will be given a certificate of participation if you fail to meet the completion criteria. Please refer to the brochure for details on criteria for receiving completion and participation certificates respectively. 

    Financials

    What is the program fee?

    The program is priced at INR 2,06,500 (inclusive of taxes). 

    Selection Criteria

    What is the selection process for this program?

    Step 1 - Complete Application
    Participants must submit an application form and submit copies of their credentials at the upGrad portal. 

    Step 2 - Get Reviewed and Shortlisted 
    Applications will be reviewed based on the eligibility and subsequent shortlisting process as laid down by the Programme Coordinator. 

    Step 3 - Block Your Seat
    Offer letter is sent to the student. Student makes a payment. 

    How do I know if I am eligible?

    1. Any person with graduation (no min. marks).
    2. If a person is in the final year, they should have 60% and above in the first 2/3 years.

    upGrad Learner Support

    For Indian Nationals
    For Foreign Nationals
    We are available 24*7