Advanced Certificate in Digital Marketing and Communication

Harness the power of Digital Marketing and gain valuable business insights.
Upskill yourself with in-demand skills like Social Media Marketing, Content Marketing, Search Marketing, Branding & Web Analytics. Start your Digital Marketing journey with the pioneers in Digital Marketing today!

  • One of the Top 5
    Programs at upGrad
  • 2 Tracks
    Outcome oriented curriculum
  • 32-50 Weeks
    Recommended 7-9 hrs/week
  • Jul 31, 2022
    Batch Start Date
  • 85+ Countries
    Learner base
  • Overview
  • Certificate
  • Instructors
  • Syllabus
  • Specialisation
  • Benefits
  • Admission Process
  • Program Fee
  • Refer & Earn

Program Overview

Key Highlights

  • Certificate from MICA and Meta
  • 15+ case studies and projects
  • Executive alumni status from MICA
  • Video Library with 90+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Remove Build your Github Profile

We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.

- Dr. Preeti Shroff, Dean, MICA

  • Top Skills You Will learn
    SEO, SEM, Social Media Marketing, Content Marketing, Branding & Web Analytics.
  • Advance Your Career
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Tools and Platforms

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from MICA
  • Join MICA executive alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus
Advanced Certificate from MICA and upGrad
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Learn from India’s top Digital Marketing faculty and industry leaders


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Digital Marketing Landscape
    • 4 Weeks
    • 1 Assignments
  • Digital Channels Deep Dive - I
    • 8 Weeks
    • 4 Assignments
  • Digital Channels Deep Dive - II
    • 8 Weeks
    • 3 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Capstone Project and e-Commerce Bootcamp
    • 3 Weeks
    • 1 Assignment
  • Specialisation in Branding and Communications
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Marketing Analytics
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Marketing Communications (Focus on PR)
    • 6 Weeks
    • 2 Assignments
  • 200+
    Hours of Learning
  • 15+
    Case Studies and Live Projects
  • 90+
  • 4
  • 2


You can choose one or more specialisations, based on your interest.

  • Branding & Comm.
  • Marketing Analytics
  • Social Media & Content Marketing
  • Marketing Communications - PR
  • Topics Covered

    Branding & Comm.
    • 6 Weeks
    • 2 Assignments
    Fundamentals of Branding
    Brand Engagement Strategy
    Branding for International Markets
    Marketing Communications


    Swiggy Project
    Build an integrated marketing strategy based on Swiggy's wide target audienc...
    Learn More
  • Topics Covered

    Marketing Analytics
    • 6 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    Marketing Data Integration and Exploratory Data Analysis
    Predictive Analytics and Decision Making


    Application of Analytics
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Social Media & Content Marketing
    • 6 Weeks
    • 2 Assignments
    Deep Dive into Content Marketing
    Paid Advertising on Social Media Platforms
    -1hr -1min
    Community Management
    Tools Covered


    Create and end to end content strategy for paid advertising on social media ...
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 6 Weeks
    • 2 Assignments
    Integrated Marketing Communication
    Developing Creative Communication
    Public Relations
    Tools Covered


    Pet Grooming Company
    Deign an integrated marketing communication for a pet grooming salon.
    Learn More

Customised Tracks for Sharper Outcomes

Executive Track

Learn DM basics, campaign execution and hands-on tools knowledge.

Management Track

Build, run, strategize, analyse and optimise digital marketing campaigns - SEO, SEM, Social Media, etc.

The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalized feedback on improvement
    Student Support
    • Student Support available all day for your convenience (24*7).
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors


Learn more about successful career transitions in the
Career Transition Handbook
Career Counselling
Get personalized career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalized inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Program Fee
GBP 1,499
  • This price applies for payment in installments. An exclusive upGrad scholarship applicable for upfront payments.
Refer someone you know and receive cash reimbursements of up to $500!*

*More details under the referral policy under Support Section

Start Referring

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

What's Included in the Price
  • Advanced Certificate without Quitting Your Job
  • Executive alumni status from MICA
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA

Student Reviews


  • The recommended certificates are for representational purposes only. Actual certification may vary.

Frequently Asked Questions

Course Curriculum