Entrepreneurship Certificate Program

Starting-up a new business

Online2 monthsStarts 1st October, 2018Rs 32,000 + Taxes

classLaunched in November 2015
assignment 9Batches
group650+Entrepreneurs trained

Learn. Experience. Apply

Personalized Industry Mentorship

Receive 1-on-1 mentorship from industry experts in your startup domain and learn what it takes to succeed. Get clarity on the market, derive insights, and avoid rookie mistakes when starting up.

Expert Guidance and Feedback

Learn business idea evaluation frameworks from industry experts and understand real life successes and failures from entrepreneurs. Get regular feedback on your startup idea through UpGrad Idea Tracker.

Network and Collaborate

Interact with fellow professionals, entrepreneurs, domain experts and become a part of the 500+ strong UpGrad Entrepreneurship Community

Program Vitals

Course Duration

Oct'18 - Dec'18Online, 8 weeks

We recommend

6-8 hoursper week

Program Fee

Rs. 32,000 + Taxes Flexible EMI options

Program Details

Whether you are a working professional interested in starting up, or you are an existing entrepreneur looking to start on a new idea, this program will help you develop your idea into a market-ready business.

Online Program Content35+ Hours
Case Studies and Assignments5
1-on-1 Mentorship Sessions2
Live Lectures and Meetups 3
Idea Feedback

Program Syllabus

7 Modules8 weeks

Duration : 1 week

Expert : Rishi Malhotra

Learn how to develop and refine your idea so that it solves real customer pain-points and is relevant for the market

  • Idea Development
  • Need Gap Analysis
  • Idea Identification and Prioritization

Duration : 1/2 week

Expert : Deep Kalra & Albinder Dhindsa

Understand frameworks required to map the competitive landscape for your idea and identify your target customers

  • Customer Segment Identification
  • Potential Consumer Categorization
  • Competitive Landscape Analysis
  • Idea Positioning & Competitive Differentiation
  • Competitor Business Model Analysis

Duration : 1/2 week

Expert : Debadutta Upadhyaya

Analyze the market and solve a case study on market sizing to understand the viability of your idea.

  • Total available market estimation
  • Serviceable available market deduction
  • Market size estimation using top-down and bottom-up approaches

Duration : 1 week

Expert : Bhavish Aggarwal & Pankaj Chaddah

Identify and build the right business model for your idea as well as establish key elements of your revenue model-

  • Business Model Canvas preparation
  • Value Proposition Identification
  • Distribution Channel identification
  • Revenue and Cost Source identifications
  • Key resource and partner identification
  • Customer Lifetime Value (LTV) estimation
  • Customer Acquisition Cost (CAC) estimation
  • Unit Economics calculation
  • Business Model comparison

Duration : 2 weeks

Expert : Anshumani Ruddra

Perform market research and assess whether to proceed with your idea as it is or work on pivoting it.

  • Identifying customers and users
  • Hypotheses for Idea Validation
  • Customer Interviews and Analysis
  • Testing the landing page with users
  • Running Ad Campaigns to attract traffic
  • Analysing test data

Duration : 2 weeks

Expert : Tarun Davda, Shashank ND, Radhika Aggarwal & Sanjay Sethi

Make a roadmap for the success of your business by learning how to launch your business, perform marketing and attract funding.

  • Building a Minimum Viable Product
  • Business Plan Design
  • Building an A+ team
  • Digital marketing
  • Legal Foundation
  • Basics of Finance
  • Fund Raising and Valuation

Duration : 1 week (spread across the program duration)

Learn from experts in the industry and network with fellow entrepreneurs.

  • Personalized mentoring Sessions
  • Online Meetups

You will receive the download link in your email.