UpGrad offers customized programs for your organization to build skills across key job roles in sales, marketing and strategy.
We build bespoke programs for our partner organizations to meet their specific business goals. Along with UpGrad's expertise in Content, Faculty, Assessments Certifications, Learner Engagements and Completion Support- we customize elements of program and delivery to suit your requirements.
Master the concepts in Sales and Marketing through lectures by industry experts and academic professors
Strategy Manager Digital Transformation
Head – Marketing, ANZ Singapore, Hong Kong, China
Sr. Digital Marketing Manager Latin America
Director – Digital Demand Centre, EMEA
Digital Marketing and Analytics – Head
Chief Revenue Officer
Professor – Marketing
Director – Marketing
Associate Dean & Professor, MICA
Associate Professor, MCA
Professor of Marketing
Build hands-on technology skills in digital marketing, tracking, and analytics through tools and practical applications
Apply your knowledge in real business cases through projects developed in collaboration with the industry
Bajaj Auto Website
Create information architecture and wireframes for Bajaj Automotive Global website for African market with a home page and a product page.
Come up with brand campaign ideas for HPE after identifying its key value propositions, and defining its market segments.
Mauka Mauka Masterclass
Define social media campaign objective; identify campaign theme, brand influencers, Facebook target parameters; and assess brand impact
Apparel Brand sale increase
Modify Stylein’s search marketing strategy to bring in more sales of tennis apparel on Stylein’s website.
HCL Content Marketing
Come up with a content marketing plan and create an editorial calendar for HCL’s campaign, based on the business case described
Rentomojo Email campaign
Analyse data on user tracking to generate leads, analyse engagement metrics and business metrics to evaluate usefulness of email partners.
“Course content is practical, insightful and easy to relate to with examples that cut across industries. Short videos and downloadable notes makes the content easy to consume for future reference.”