100+ learning modules from leading Cambridge Judge faculty and industry experts
8 sector specific case studies conducted by experts from Facebook, HP, HCL, Adidas, ANZ and Landmark Group
Query Resolution within 24 hours through dedicated team of Teaching Assistants
Action Based Learning
Hands-on experience with 7 tools widely used by marketers
2 live simulation projects to strategize, execute and manage campaigns across digital channels
Rigorous and customized feedback on all assignments and projects
Three 1-on-1 mentoring sessions with industry experts of your choice
Exclusive Membership to Program Alumni Group run byCambridge Judge Business School Executive Education and UpGrad
Lifetime access to networking sessions to be hosted in Singapore
Learn from Digital Leaders
Meet the Cambridge Judge Faculty and Marketing leaders who will teach you
Professor of Marketing
Ex-Head - Marketing, ANZ - Singapore, Hong Kong, China
Lecturer in Marketing
Head - Digital Marketing
Director, Digital Demand Centre, EMEA
Sr. Digital Marketing Manager - Latin America
Strategy Manager - Digital Transformation - Microsoft
Chief Digital Officer - Africa and Middle East
Chief Revenue Officer
Head of Ecommerce - Marks & Spencer
Learn from top sector specific case-studies
Learn from 8 sector specific case-studies where business challenges have been solved by industry experts in industries such as e-commerce, media, IT, financial services & more. Get 1-on-1 feedback by industry experts on your graded submissions.
Get a sneak peak into some of the case-studies that you will work on.
Case Study 1
Star Sports' Mauka Mauka Campaign
Experience how Star Sports used digital marketing to get 50 billion impressions for their Mauka Mauka campaign during Cricket World Cup 2015
Case Study 2
E-commerce Social Media Strategy
Design the social media strategy for the E-commerce platform launch for one of the leading offline retail player in Middle-East and Africa
Case Study 3
HCL's Internet of Things Outreach
Resolve top marketing related challenges in launching IoT WoRKS, HCL's business unit in the Internet of Things space
Case Study 4
Sports Apparel Brand's SEM Approach
Revive the tennis line of a leading sports apparel brand in Latin America using effective search based marketing
Case Study 5
Singapore-based Banks's Email Nurturing
Master email and display based customer nurturing to drive the usage of the credit card product of a leading bank in Singapore
Case Study 6
HP Enterprise's Brand Journey
Go-through real-life situations faced by HP's employees during HP Enterprise's Brand Transformation Journey
"Even though I have a background in Digital Marketing, it wasn't enough because the industry is ever-changing. Now, I have a deeper understanding of the concepts and the various tools used in Digitial Marketing. I would recommend it to anyone who wants to stay relevant in the Digital Age."
Digital Marketing Manager & Founder, UNIQORN
"This high quality Executive Programme will provide senior business leaders and marketing professionals with a comprehensive overview on digital strategy, marketing leadership and innovation. "
Former Vice Chairman (ASEAN Committee), U.S.-ASEAN Business Council
"The course is extremely useful in the multiple aspects of E-commerce! It is well set up and has given me a lot of thoughts on structuring and catering the business to adults."
Country Head of Grocery, Lazada
"I’m amazed by how the course is conducted with its interactive structure and platform. It is intensive, informative and gave me more insights into today’s digital marketing trend."
Assistant Marketing Manager, Hitachi
Cambridge Judge Business School
With more than 800 years of history in educating leaders, the University of Cambridge is one of the most prestigious universities in the world.
Cambridge Judge Business School has forged a reputation as a centre of rigorous thinking and high-impact transformative education. CJBS has been ranked one of the top 5 B-schools globally by Financial Times MBA Ranking in 2017.
To know more about Cambridge Judge Business School and its collaboration with UpGrad, click here.
“CJBS' academic rigour and expertise in conjunction with UpGrad's online learning experience expertise, will make this program a deeply engaging journey for all of us. At CJBS, we want to empower individuals to create impact on the world.”
Dr. Kishore Sengupta
Director of Executive Education, Cambridge Judge Business School
This program is designed for individuals who want to be a part of the digital revolution. If you aspire to learn marketing in the modern times from the world's best faculty, network with global leaders in business & marketing and apply these learnings to your business - then this course is what you are looking for.
senior marketing professionals:
If you are an account manager, a brand/ marketing manager, or a category head, learn how you can integrate Digital Marketing and Traditional Marketing to get best results for your campaigns.
Understand how Digital has transformed the way businesses reach out to their consumer and how you can achieve the best ROI on your investments.
Understand the impact of the digital transformation on marketing and how to lead in these days
The admissions process is completely online. Following are the key steps in the application process:
Step 1 - You must apply for the program on UpGrad’s website. The application form will capture information related to your educational and professional experience.
Step 2 - Post application, the suitability of your profile will be evaluated. If approved, you will be shortlisted for the program.
Step 3 - Shortlisted candidates will receive a provisional admissions offer. Final admissions offer will be granted upon payment of the full program fee and successful submission of the required documents.
This program would require 4-6 hours of engagement per week, which is flexible, for the duration of the program (4 Months).
Overall this program is broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, mentoring sessions and online and offline meetups. For all elements that are live in nature i.e. instructor sessions, mentoring sessions, online and offline meetups, we will communicate the dates well in advance for you to make the necessary arrangements.
In line with our mission to develop extremely industry relevant online programs for working professionals - we have involved leading industry professionals at every stage of program development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents.
Our industry network has helped us develop and deliver most industry-relevant content and case projects.
This program contains 8 case studies co-designed with industry and domain leaders in Business and Marketing. Further, there are marketing simulations which help you get a feel of digital marketing in businesses. These case studies and simulations expose you to ground zero real industry scenarios in marketing and you will get detailed feedback on your submissions.
Ready to Start your Entrepeneurial 1 Journey?
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