Digital Marketing Live Project: Gain Hands-On Experience with Real Budget
Work on 3 live projects using real budgets: create a blog, run a Facebook ad campaign, and launch Google search ads. Learn how companies run their digital marketing campaign in real world
3 hands-on live projects mentored by industry experts
Work on an FB ad campaign and Google Search ad with an actual budget
Learn to utilize industry-relevant tools and get certified
Duration
3 Months
Program Fee
Rs 12,999
Start Date
1 Apr 2025
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Why take up this course?
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Your Path to Master Digital Marketing
Live Session 1: Explore the tools and plugins for creating a WordPress blog. Learn the key steps and guidelines for building it effectively.
Live Session 2: Share your blog creation experiences and challenges with experts and peers, and learn best practices for running a blog.
Live Session 5: Master setting up Google search ad campaigns, including audience targeting and bidding strategies for budget optimization.
Live Session 6: Learn industry benchmarks and optimization techniques for Google search ads, and share your experiences, challenges, and learning with experts and peers.
Live Session 3: Learn the Facebook ad campaign setup, from creating ad copy to choosing the right parameters and budget.
Live Session 4: Learn industry benchmarks and optimization techniques for Facebook ads, and get real-time feedback from experts and peers.
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PROGRAM SYLLABUS
What will you learn?
This project offers you the opportunity to create your blog on WordPress using Plesk. The project includes practical sessions on installing plugins, and optimizing your content for SEO while using various tools.
Topics Covered
- Introduction and Importance of Blogging
- Tools to Choose the Right Blog Topic
- Introduction to Plesk and Selecting Your Subdomain
- Setting Up Your WordPress Blog and Installing plugins
- Populating your pages in an SEO-friendly manner
- Tools Used: WordPress, Buzzsumo, Plesk, Google Trends, Yoast, MonsterInsights
In this project, you will learn to set up and run a targeted Facebook ad campaign to drive quality traffic to your blog. Further, you will learn how to create effective ad copy, manage budgets, schedule campaigns, and optimize ad targeting and placement.
Topics Covered
- Set up and manage a Facebook ad campaign.
- Create effective ad copy.
- Budget and schedule your ad campaign.
- Optimize ad targeting and placement for the best results.
- Run a targeted campaign to drive traffic to your blog.
- Tools Used: Meta Ads Manager
This project offers you the opportunity to set up a Google search ad campaign with a target CTR of 5-10% over 5 days, driving quality traffic to your blog. You will learn to create and manage a Google search ad campaign, set and restrict target audiences, follow a budget, and adjust bid strategies. Moreover, gain hands-on experience with both display and shopping ads.
Topics Covered
- Create and manage a Google search ad campaign.
- Define and limit your target audience by demographics, interests, and relevance.
- Set a budget and adjust keywords for the campaign.
- Optimize bid strategies to maximize clicks and improve campaign performance.
- Tools Used: Google Ads, Google Keywords Planner
LIVE PROJECTS
3 Industry Live Projects
Earn a Digital Marketing Certification
Earn a Digital Marketing Certification
Industry-Acclaimed Certification
Receive an upGrad branded certificate to verify your achievements. Enhance your credibility and distinguish yourself among peers and industry professionals.
Easily Shareable
Add the certificate to your resume or post it directly on Linkedin. Showcase your achievement to a wider audience for increased impact.
upGrad Alumni Status
Forge lasting connections with a global network of indutsry experts and experienced peers.
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Disclaimer
The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .