COURSES
MBAData Science & AnalyticsDoctorate Software & Tech AI | ML MarketingManagement
Professional Certificate Programme in HR Management and AnalyticsPost Graduate Certificate in Product ManagementExecutive Post Graduate Program in Healthcare ManagementExecutive PG Programme in Human Resource ManagementMBA in International Finance (integrated with ACCA, UK)Global Master Certificate in Integrated Supply Chain ManagementAdvanced General Management ProgramManagement EssentialsLeadership and Management in New Age BusinessProduct Management Online Certificate ProgramStrategic Human Resources Leadership Cornell Certificate ProgramHuman Resources Management Certificate Program for Indian ExecutivesGlobal Professional Certificate in Effective Leadership and ManagementCSM® Certification TrainingCSPO® Certification TrainingLeading SAFe® 5.1 Training (SAFe® Agilist Certification)SAFe® 5.1 POPM CertificationSAFe® 5.1 Scrum Master Certification (SSM)Implementing SAFe® 5.1 with SPC CertificationSAFe® 5 Release Train Engineer (RTE) CertificationPMP® Certification TrainingPRINCE2® Foundation and Practitioner Certification
Law
Job Linked
Bootcamps
Study Abroad
Master of Business Administration (90 ECTS)Master of Business Administration (60 ECTS)Master in Computer Science (120 ECTS)Master in International Management (120 ECTS)Bachelor of Business Administration (180 ECTS)B.Sc. Computer Science (180 ECTS)MS in Data AnalyticsMS in Project ManagementMS in Information TechnologyMasters Degree in Data Analytics and VisualizationMasters Degree in Artificial IntelligenceMBS in Entrepreneurship and MarketingMSc in Data AnalyticsMBA - Information Technology ConcentrationMS in Data AnalyticsMaster of Science in AccountancyMS in Computer ScienceMaster of Science in Business AnalyticsMaster of Business Administration MS in Data ScienceMS in Information TechnologyMaster of Business AdministrationMS in Applied Data ScienceMaster of Business AdministrationMS in Data AnalyticsM.Sc. Data Science (60 ECTS)Master of Business AdministrationMS in Information Technology and Administrative Management MS in Computer Science Master of Business Administration MBA General Management-90 ECTSMSc International Business ManagementMS Data Science MBA Business Technologies MBA Leading Business Transformation Master of Business Administration MSc Business Intelligence and Data ScienceMS Data Analytics MS in Management Information SystemsMSc International Business and ManagementMS Engineering ManagementMS in Machine Learning EngineeringMS in Engineering ManagementMSc Data EngineeringMSc Artificial Intelligence EngineeringMPS in InformaticsMPS in Applied Machine IntelligenceMS in Project ManagementMPS in AnalyticsMBA International Business ManagementMS in Project ManagementMS in Organizational LeadershipMPS in Analytics - NEU CanadaMBA with specializationMPS in Informatics - NEU Canada Master in Business AdministrationMS in Digital Marketing and MediaMS in Project ManagementMaster in Logistics and Supply Chain ManagementMSc Sustainable Tourism and Event ManagementMSc in Circular Economy and Sustainable InnovationMSc in Impact Finance and Fintech ManagementMS Computer ScienceMS in Applied StatisticsMS in Computer Information SystemsMBA in Technology, Innovation and EntrepreneurshipMSc Data Science with Work PlacementMSc Global Business Management with Work Placement MBA with Work PlacementMS in Robotics and Autonomous SystemsMS in Civil EngineeringMS in Internet of ThingsMSc International Logistics and Supply Chain ManagementMBA- Business InformaticsMSc International ManagementMS Computer Science with AIML ConcentrationMBA in Strategic Data Driven ManagementMaster of Business AdministrationMBA with SpecializationMBA Business AnalyticsMSc Digital MarketingMBA Business and MarketingMaster of Business AdministrationMSc Digital MarketingMSc in Sustainable Luxury and Creative IndustriesMSc in Sustainable Global Supply Chain ManagementMSc in International Corporate FinanceMSc Digital Business Analytics MSc in International HospitalityMSc Luxury and Innovation ManagementMaster of Business Administration-International Business ManagementMS in Computer EngineeringMS in Industrial and Systems EngineeringMSc International Business ManagementMaster in ManagementMSc MarketingMSc Business ManagementMSc Global Supply Chain Management
For College Students
    Overview
    Kolkata is an important city, and it requires a lot of attention and care to make it big here! But if you have your head and heart in the right place, you can make it for sure, since Kolkata offers immense scope for a fulfilling career, whether financially or emotionally. You get a chance to contribute not only to the most important conversations happening around digital marketing, but you also get to make a mark on your clients’ products and services!
    At the beginning, you will be a trainee - and that’s the only way to do it. But as soon as you finish your first year, you can become a Digital Marketing analyst. Then, as soon as you hit 3 years of work experience, you can reach the post of a Digital Marketing Expert. Now when you broach the 5-year mark, you can reach the post of a Digital Marketing Assistant Manager or Team Lead, working directly under the Digital Marketing Manager whose responsibility will be for all client-related deliverables.
    Once you attain 8 years of experience, you can become a Digital Marketing Manager, and the year after that you will be able to progress to a Digital Marketing Strategist. At the strategy level, you will be easily able to create the most impact and make the most difference. In terms of a career, though, you will still be able to move another step up, reaching the coveted rank of Chief Marketing Officer - the peak of a Digital Marketer’s career!
    Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
    Ideal educational qualifications:
    • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
    • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
    • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
    • Acquire a Digital Marketing internship.
    • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
    • Never stop learning and practicing.

    NOT SURE ABOUT YOUR CAREER?

    Get free Digital Marketing counselling
    Request Callback

    Digital Marketing Platforms and Tools

    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    Overview
    The average salary for a professional in the Digital Marketing industry in Kolkata, India is INR 588,200. At the entry-level, a professional brings home an average salary of around Rs 423,349. This, however, is just a temporary stop in a career that is sure to be satisfactorily long and economically rewarding as well! Once a professional finishes close to 5 years in the industry - and during this time, the pay will be more than reliable - the mid-career level for a Digital Market Team Lead present an opportunity to make anywhere between INR 723,482 to INR 823,125.
    This amount increases steadily as a person gains more experience in the industry. At the end of the day, marketing is severely dominated by current trends, and experience enables one to spot them before everyone’s jumped on the bandwagon! Beyond this point, once a professional reaches the stage of a Digital Marketing Manager or Digital Marketing Strategist, pay increases significantly, reaching close to INR 12 to 15 Lacs.
    Obviously, there is a significant scope here for increase, depending upon the organization of one’s employment. Since marketing accounts for significant revenue generation, it makes economic sense to amply reward the ones responsible for it, too!
    A steady and stable career path awaits those who desire to be a Digital Marketer. While during the initial stage, you will have to put a lot of time as an intern or a trainee, you will slowly gather experience, accumulated over the years, which will help you to become a Digital Marketing Manager one day!
    The complete trajectory of a Digital Marketer is as follows: you start off as an intern or copywriter. At this stage, the skills that matter are your attention to detail and consistency. Once these skills become second nature to you, you can take up one of the positions at the next level - Digital Designer, Social Media Executive, Email Executive, or Content Editor, depending on your organization’s portfolio. Now, the skills that will count are the scope and efficacy of your ideas, as well as how effectively you can manage time. Beyond this stage, the skills that’ll change the game are management and reporting. With these skills, you can progress to the next step in the hierarchy and become either a Social Media Manager, a Content Manager, or a UX Manager, depending on your organization.
    By this point, you will have already gained a significant amount of experience, so you will be able to leverage your experience into practice. Thus, to go even beyond this level, you will require to be extremely innovative, as well as show unbelievable leadership skills. Through these, you will be able to become an SEO Head, a Social Media Head, or a Content Head, and so on. Immediately afterwards, depending on your management and leadership skills, you will get promoted to Digital Marketing Head or Strategist. And lastly, the holy grail of management jobs - you can become a Chief Marketing Officer!

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you become proficient in the subject
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Our Hiring Partners

    Opening the doors to the best in the industry

    Over 100 Careers transformed

    Digital Marketing Articles

    Find the latest and informative post on Digital Marketing. Keep yourself updated, know the current trends in Digital Marketing industry and use cases specially for you

    Student Reviews

    Frequently Asked Questions

    Program Curriculum & Learning Experience

    What certification will I get after completion of this course?

    Post this program, you will get a Post Graduate Certification in Digital Marketing & Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

    Starting salary of fresher in digital marketing ?

    Salary is the most attractive feature of the job for the applicants. digital marketing has their set salary brackets based on the profile and candidates’ past experience. The annual salary package for digital marketing Fresher is 3.5 lacs, for Mid-Level is 4.8 lacs and for Senior-Level (7+ years) is 8 lacs. Every job has a different but specific salary range depending on the kind of experience and different educational qualifications. It is good for a youth to know and understand the salary trends for a particular job in a particular city, so that he/she can set the salary expectations right before applying. Knowing the salary data can also help youth to choose whether to apply for a job opening in a city or not. This salary trend study helps youth in making the decision.

    How is upGrad's Digital Marketing Course?

    New technology is coming up rapidly and the future in the field of Digital Marketing seems interesting and is much in Demand. Digital Marketing seems very bright due to its clear making strategies which helps brands to target customers and help the brand to expand across various channels.  As you are aware of the program which is in association with MICA. The duration of the program is 6.5 months and you will learn various skills such as Marketing Analytics, Branding, Search Engine Marketing, content marketing, etc. On successful completion of the program, you will receive a certification from Mudra Institute of Communications, Ahmedabad. On enrolling for the program You will get the best of MICA and upGrad.

    How is the content, academic lectures and placement for this program?

    PG certification in Digital Marketing and Communication in association with MICA school of Ideas can help you become a digital marketing expert by specializing in Content Marketing, Marketing Analytics, Branding, and Public Relations. We have industry experts from Thomas Cook, Protinex, Star Sports, and Zivame. We have over 300+ hiring partners and the duration of the program is 6.5 months with a recommendation of investing at least 7-9 hours every week. The curriculum is for a duration of 6.5 months and has more than 180 hours of content, which includes live sessions that deep dive into various marketing channels. The learners will learn how to strategize digital marketing and communication campaigns, Identify and plan the use of relevant digital channels. We have a number of specializations such as Marketing Communications - PR, Social Media and Content Marketing, and Branding. We provide placement assistance in terms of a 1-on-1 career coach, career counselling, resume feedback, mock interviews etc. through our Career Services team.