Know 11 successful tips on how to promote your overall traffic on Google news and to increase...
by Avani Shah
Jan 15, 2019
What is programmatic media buying? How can advertisers benefit from it? Know how advertisers send...
by Becky Holton
Jan 10, 2019
Creating a brilliant social media marketing strategy is a necessity in 2019. Here are 6 reasons why...
by Kevin Gardner
Dec 28, 2018
If you are struggling to drive traffic from Instagram to your brand's website here are 6 strategies...
Dec 6, 2018
Here are 5 tools to help social media marketers to engage with their audience in new and creative...
by Stuart Cooke
Nov 30, 2018
Digital marketing has steered competition among many online entrepreneurs. Learn how to incorporate...
by Viola Ron
Nov 27, 2018
Your landing pages are supposed to be the lavish spread that your visitors should savour. Here are...
by Nathan William
Nov 21, 2018
Data is very important to business owners and marketers for businesses to grow. Here are 7 tools...
by Samantha R. Gilbert
Nov 20, 2018
Marketing must adapt the new realities to succeed within the social media space. Read why the timely...
by Rama K
Nov 17, 2018
Here are 8 effective digital marketing tips and hacks for people who are hoping to grow organically...
by Helen Cartwright
Oct 30, 2018
Content writing is not an easy job because you have to pay attention to different aspects - Let's...
by Hammad
Oct 26, 2018
Keep these steps to successfully create an effective landing page that is able to convert your...
by Alma Causey
Oct 17, 2018
You want to make sure that you are getting the right exposure for your company or personal site. You...
Oct 4, 2018
Here are some essential steps to identify influencers in a specific Industry and top tools that can...
by Gracie Anderson
Oct 3, 2018
A blog is very important when it comes to attracting attention. Read this article to find 12 easy...
by Brandon Stapper
Sep 26, 2018
Let's see how to incorporate and adapt your Content Marketing to Increase Sales. Applying the proven...
by Daniel Ross
Sep 25, 2018
A social media strategy requires firm business goals and understanding social media. Read these 6...
by Veronica Rajandra
Sep 12, 2018
The evolution of animation began thousands of years before the emergence of modern cinema...
by Mansi Kakkar
Sep 7, 2018
Companies today are leveraging influencers to drive sales. Here are some easy tips to help you...
by Gaurav Sharma
Sep 5, 2018
Here an excerpt from the book - Master Growth Hacking, which features Mayank Kumar - co-founder and...
by upGrad
Aug 30, 2018
Social media is an unavoidable part of the marketing mix for businesses. Let's help you with...
Aug 24, 2018
Read how the combination of IBM Campaign software and IBM Data Warehouse Systems, businesses can...
by Savaram Ravindra
Aug 16, 2018
Your brand is the way you talk about your business to the world. Here are top 5 brand building...
by Khristine Agase
Aug 10, 2018
What are the factors which affect local search ranking? How does the Google algorithm work? Take a...
by Karthik Reddy
Have you faced any other challenges getting more engagement on social media? If are you an aspiring...
Here are the business problems that brands can solve through social media marketing. Also, let's see...
by Anvesha Poswalia
Aug 6, 2018
The UpGrad and MICA Digital Marketing & Communication course take on a holistic approach to digital...
by Dev Priyam
Aug 1, 2018
We at UpGrad identified that both conceptual and real-world knowledge is essential to educating...
by Jeremy Wong
Jul 19, 2018
This is an excerpt from the book 'Games Customers Play' by Ramesh Dorairaj. It explains how...
Jul 11, 2018
Creativity is the secret sauce behind marketing and business strategies, today, it needs to be...
by Supriya VS
Jul 4, 2018
Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help...
Jul 3, 2018
Mudit Garg, a student of UpGrad and CJBS Strategic Digital Marketing program shares his views on...
by Mudit Garg
Jul 2, 2018
GDPR draws a thin line between using and misusing the data. It is a step towards reshaping the...
by Anshuman Agrahari
Jun 27, 2018
Lack of appropriate funds doesn’t mean your venture won’t reach its full potential. Let’s look...
Jun 26, 2018
Mobile marketing, for the most part, can be automated which reduces costs and speeds up the process...
by Max Chekalov
UpGrad Learning Week is your opportunity to learn something new, something to upskill and take a...
Jun 15, 2018
How does what a customer, or individuals who may not even be your current customer, think or believe...
by Cindy Koh
Jun 14, 2018
When your ultimate goal is conversions, you need to choose the right kind of content to capture...
Knowing that very few people check the second page of search results, your ultimate goal should be...
by Callum Mundine
Jun 13, 2018
Have you ever wondered how a digital marketer's salary grow? Here's a detailed insight into...
by Kenneth Koh
Jun 11, 2018
Digital Marketing is such a concept which always welcomes the idea of ‘thinking out of the box’....
by Hitesh Motwani
Jun 6, 2018
Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying...
Know which marketing analytics tools and tricks will help you boost your sales revenue while...
May 31, 2018
Video marketing is becoming increasingly popular on the internet and digital media. Here's an...
May 17, 2018
Remarketing is one of the most interesting marketing activities. It's often also associated to...
by Francesco Orlandino
May 15, 2018
If you are to reach the final leap of marketing and business career, ensure you have an open mind...
May 14, 2018
Branding is actually a way of identifying a business. It is how the customers recognise and...
Integrating Sales and Marketing, also known as Smarketing is one of the most effective ways to...
May 9, 2018
If you haven’t heard of Google AdSense, you’re not yet a full-blown blogger. How does it work?...
by Charlotte McCleary
May 8, 2018
Content marketing is the best tool, which can be used by marketers to build up a faithful community...
May 7, 2018
The idea of selling digital products sounds a lot more tempting and easier than setting up a...
by Shane Barker
May 4, 2018
Every Sales & Business Development Professional should know these Tactics, Tips, Tools & Techniques...
May 3, 2018
Lead nurturing is not just about sending out personalised messages to the target audience. Read this...
Digital marketing isn’t just one job; it’s an umbrella term for a wide gamut of...
May 2, 2018
Generating traffic and leads is one of the most critical objectives digitally. But, is it the right...
Let's see which emerging technologies have brought a radical shift in the information, technology...
Apr 26, 2018
It’s a well-known fact that more and more brands are exploiting Artificial Intelligence for...
Apr 24, 2018
Word of mouth marketing strategies can be the most effective tool to promote the business as well as...
Apr 20, 2018
With more than 1.4 billion daily active users, we all live with Facebook in our lives. In the...
by Aditya Sharma
Apr 19, 2018
This is a comprehensive list of digital marketing tools and guides for all the basic marketing...
Apr 16, 2018
Every organisation needs an optimum sales process. Let's learn the generic sales approach and...
by Parth Sanghvi
Apr 11, 2018
The demand for video content has been steadily increasing. Checkout what are you missing if video...
by Sakhee Dheer
Apr 6, 2018
Marketing ROI has long been a controversial topic within organisations. Read this article to know...
Apr 4, 2018
Whether you are a full-time employee, part-time job seeker or a freelance; or a homemaker, a parent...
Apr 3, 2018
If you are a conventional marketer, you got to know about how this digital marketing world would...
by Neeraj Verma
Here's the Ultimate Sales and Marketing Resource Guide – A Mandatory Know-How for all Sales and...
Apr 2, 2018
UpGrad and IMT Ghaziabad come together to give your Sales and Marketing career a winning edge - PG...
by Apeksha Minz
Mar 20, 2018
Digital marketing strategies and insights are the biggest tools to scale up the business. Read the...
by Vivek Shah
Mar 7, 2018
Let's check out some of the universally adopted and tried and tested marketing strategies and...
by Apoorva Shankar
Mar 6, 2018
I have a poor CAT score, should I leave my job to do an MBA from just another college? Is there any...
by Deepak Singh
Mar 1, 2018
Don't fret about organic reach anymore and just get those amazing Facebook posts going up on your...
Feb 26, 2018
UpGrad and Cambridge Judge Business School have joined hands to provide a fresh perspective to...
Feb 9, 2018
One cannot master marketing without having a knowledge of brand positioning. Here's an insight into...
by Maithili Pradhan
Feb 7, 2018
There has been a constant debate on the anticipated death of traditional marketing and how India is...
Feb 1, 2018
Your startup idea may have a potential to rock the business world, but how can you make everyone...
by Rajeev Sharma
Jan 30, 2018
Read how targeting in marketing works in successful campaigns and why it's the most crucial feature...
Jan 23, 2018
Humongous amounts of data is generated by internet users. For a personalised user experience,...
Jan 19, 2018
Are you sure that your emails land in the customer's inbox? Let's bust some myths about email...
Jan 17, 2018
There are many digital marketing strategies which can have a high impact on your business, no matter...
Jan 3, 2018
A business is always answerable to the customer and happy customers are the key to success in any...
by Krishnamurty Worah
Dec 13, 2017
Do you use Instagram for business? These tips and tricks of Instagram Marketing can help to grow...
by Shubham Chakraborty
Oct 11, 2017
Here, I’ll give you a checklist of On-Page and Off-Page SEO techniques. Follow these and get on...
Oct 10, 2017
What is Content Marketing? Most people use extremely technical terms to describe this newest kid on...
Sep 12, 2017
Brands need to go beyond the current boundaries to think what they can do. These lessons from...
Aug 28, 2017
Every business needs to have a proper sales funnel to effectively guide potential customers through...
Aug 21, 2017
Which of these Digital Marketing jobs is perfect for you - Performance Marketer, Social Media...
by Anshul Khandelwal
Jun 29, 2017
The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a...
by Nilotpal Roy
Jun 6, 2017
Just content writing is not sufficient. Google considers your blog/website as organic content when...
by Pardeep Goyal
Apr 20, 2017
Working for an advertising agency, the most common question I receive from my curious peers is this:...
by Anne Felicitas
Apr 13, 2017
Many businesses are leveraging the strengths of advertising on Google & Facebook Ads to achieve...
by Sumit Verma
Mar 3, 2017
With marketing on the path to automation, Analytics India Magazine and UpGrad narrow down a bunch of...
by Richa Bhatia
Jan 27, 2017
32 Marketing Ideas from a Marketing Growth-a-thon. Also learn how you can conduct a successful...
Jan 20, 2017
Advertising on Facebook is a hard nut to crack. I have seen digital marketers complain that Facebook...
by Deepak Kanakaraju
Nov 29, 2016
"There is no such thing as digital marketing, we are all marketers in a digital world". Marketing is...
Nov 23, 2016
Check out the below infographic to know the most in-demand digital marketing roles and find out...
Oct 27, 2016
Influencer marketing campaigns have been in vogue since the advent of social media marketing. Learn...
Jul 24, 2016
Growth hacking could be a single tactic or a combination of many hacks that coaxes these customers...
Jul 12, 2016
The trend of becoming a mobile app entrepreneur has seen a sharp spike in the last year. So, if you...
by Anirudh Challa
Jun 9, 2016
The only thing constant in life and digital marketing is ‘change’. And by now we are more than...
Mar 29, 2016
When you are starting up, you are low on resources. Getting your first set of customers becomes very...
by Mayank Kumar
Jan 26, 2016