Marketing

Your brand is the way you talk about your business to the world. Here are top 5 brand building...

What are the factors which affect local search ranking? How does the Google algorithm work? Take a...

Have you faced any other challenges getting more engagement on social media? If are you an aspiring...

Here are the business problems that brands can solve through social media marketing. Also, let's see...

The UpGrad and MICA Digital Marketing & Communication course take on a holistic approach to digital...

We at UpGrad identified that both conceptual and real-world knowledge is essential to educating...

This is an excerpt from the book 'Games Customers Play' by Ramesh Dorairaj. It explains how...

Creativity is the secret sauce behind marketing and business strategies, today, it needs to be...

Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help...

Mudit Garg, a student of UpGrad and CJBS Strategic Digital Marketing program shares his views on...

GDPR draws a thin line between using and misusing the data. It is a step towards reshaping the...

Lack of appropriate funds doesn’t mean your venture won’t reach its full potential. Let’s look...

Mobile marketing, for the most part, can be automated which reduces costs and speeds up the process...

UpGrad Learning Week is your opportunity to learn something new, something to upskill and take a...

How does what a customer, or individuals who may not even be your current customer, think or believe...

When your ultimate goal is conversions, you need to choose the right kind of content to capture...

Knowing that very few people check the second page of search results, your ultimate goal should be...

Have you ever wondered how a digital marketer's salary grow? Here's a detailed insight into...

Digital Marketing is such a concept which always welcomes the idea of ‘thinking out of the box’....

Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying...

Know which marketing analytics tools and tricks will help you boost your sales revenue while...

Video marketing is becoming increasingly popular on the internet and digital media. Here's an...

Remarketing is one of the most interesting marketing activities. It's often also associated to...

If you are to reach the final leap of marketing and business career, ensure you have an open mind...

Branding is actually a way of identifying a business. It is how the customers recognise and...

Integrating Sales and Marketing, also known as Smarketing is one of the most effective ways to...

If you haven’t heard of Google AdSense, you’re not yet a full-blown blogger. How does it work?...

Content marketing is the best tool, which can be used by marketers to build up a faithful community...

The idea of selling digital products sounds a lot more tempting and easier than setting up a...

Every Sales & Business Development Professional should know these Tactics, Tips, Tools & Techniques...

Lead nurturing is not just about sending out personalised messages to the target audience. Read this...

Digital marketing isn’t just one job; it’s an umbrella term for a wide gamut of...

Generating traffic and leads is one of the most critical objectives digitally. But, is it the right...

Let's see which emerging technologies have brought a radical shift in the information, technology...

It’s a well-known fact that more and more brands are exploiting Artificial Intelligence for...

Word of mouth marketing strategies can be the most effective tool to promote the business as well as...

With more than 1.4 billion daily active users, we all live with Facebook in our lives. In the...

This is a comprehensive list of digital marketing tools and guides for all the basic marketing...

Every organisation needs an optimum sales process. Let's learn the generic sales approach and...

The demand for video content has been steadily increasing. Checkout what are you missing if video...

Marketing ROI has long been a controversial topic within organisations. Read this article to know...

Whether you are a full-time employee, part-time job seeker or a freelance; or a homemaker, a parent...

If you are a conventional marketer, you got to know about how this digital marketing world would...

Here's the Ultimate Sales and Marketing Resource Guide – A Mandatory Know-How for all Sales and...

UpGrad and IMT Ghaziabad come together to give your Sales and Marketing career a winning edge - PG...

Digital marketing strategies and insights are the biggest tools to scale up the business. Read the...

Let's check out some of the universally adopted and tried and tested marketing strategies and...

I have a poor CAT score, should I leave my job to do an MBA from just another college? Is there any...

Don't fret about organic reach anymore and just get those amazing Facebook posts going up on your...

UpGrad and Cambridge Judge Business School have joined hands to provide a fresh perspective to...

One cannot master marketing without having a knowledge of brand positioning. Here's an insight into...

There has been a constant debate on the anticipated death of traditional marketing and how India is...

Your startup idea may have a potential to rock the business world, but how can you make everyone...

Read how targeting in marketing works in successful campaigns and why it's the most crucial feature...

Humongous amounts of data is generated by internet users. For a personalised user experience,...

Are you sure that your emails land in the customer's inbox? Let's bust some myths about email...

There are many digital marketing strategies which can have a high impact on your business, no matter...

A business is always answerable to the customer and happy customers are the key to success in any...

Do you use Instagram for business? These tips and tricks of Instagram Marketing can help to grow...

Here, I’ll give you a checklist of On-Page and Off-Page SEO techniques. Follow these and get on...

What is Content Marketing? Most people use extremely technical terms to describe this newest kid on...

Brands need to go beyond the current boundaries to think what they can do. These lessons from...

Every business needs to have a proper sales funnel to effectively guide potential customers through...

Which of these Digital Marketing jobs is perfect for you - Performance Marketer, Social Media...

The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a...

Just content writing is not sufficient. Google considers your blog/website as organic content when...

Working for an advertising agency, the most common question I receive from my curious peers is this:...

Many businesses are leveraging the strengths of advertising on Google & Facebook Ads to achieve...

With marketing on the path to automation, Analytics India Magazine and UpGrad narrow down a bunch of...

32 Marketing Ideas from a Marketing Growth-a-thon. Also learn how you can conduct a successful...

Advertising on Facebook is a hard nut to crack. I have seen digital marketers complain that Facebook...

"There is no such thing as digital marketing, we are all marketers in a digital world". Marketing is...

Influencer marketing campaigns have been in vogue since the advent of social media marketing. Learn...

Growth hacking could be a single tactic or a combination of many hacks that coaxes these customers...

The trend of becoming a mobile app entrepreneur has seen a sharp spike in the last year. So, if you...

The only thing constant in life and digital marketing is ‘change’. And by now we are more than...

When you are starting up, you are low on resources. Getting your first set of customers becomes very...