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Marketing

ranked_on_google

11 Successful Tips to get Ranked on Google

Know 11 successful tips on how to promote your overall traffic on Google news and to increase...


Avani Shahby Avani Shah

Jan 15, 2019

programmatic_media_buying_goal

3 Ways to Reach Your Programmatic Media-Buying Goals across All Channels

What is programmatic media buying? How can advertisers benefit from it? Know how advertisers send...


by Becky Holton

Jan 10, 2019

Social Media Primary Marketing tool

6 Reasons to Use Social Media as Your Primary Marketing Tool in 2019

Creating a brilliant social media marketing strategy is a necessity in 2019. Here are 6 reasons why...


by Kevin Gardner

Dec 28, 2018

Strategies to drive Traffic from Instagram to Your Website

6 Strategies to drive Traffic from Instagram to Your Website

If you are struggling to drive traffic from Instagram to your brand's website here are 6 strategies...


Avani Shahby Avani Shah

Dec 6, 2018

5 Tools for Social Media Marketing

5 Tools Every Social Media Marketer Needs To Know About

Here are 5 tools to help social media marketers to engage with their audience in new and creative...


Stuart Cookeby Stuart Cooke

Nov 30, 2018

Roadmap for Learning Digital Marketing

Digital marketing has steered competition among many online entrepreneurs. Learn how to incorporate...


Viola Ronby Viola Ron

Nov 27, 2018

Optimize Landing Pages for Better Conversions

10 ways to Optimize Landing Pages for Better Conversion Rates

Your landing pages are supposed to be the lavish spread that your visitors should savour. Here are...


by Nathan William

Nov 21, 2018

Big Marketing Data

7 Tools helping Companies Manage Big Marketing Data

Data is very important to business owners and marketers for businesses to grow. Here are 7 tools...


Samantha R. Gilbertby Samantha R. Gilbert

Nov 20, 2018

Social Media Game

Are you in the Social Media Game or left behind?

Marketing must adapt the new realities to succeed within the social media space. Read why the timely...


Rama Kby Rama K

Nov 17, 2018

8 Efficient Digital Marketing Tips For New Age Entrepreneurs

8 Efficient Digital Marketing Tips For New Age Entrepreneurs

Here are 8 effective digital marketing tips and hacks for people who are hoping to grow organically...


Helen Cartwrightby Helen Cartwright

Oct 30, 2018

Get Rid of Common Grammatical Errors in Writing Content

Get Rid of Common Grammatical Errors in Writing Content

Content writing is not an easy job because you have to pay attention to different aspects - Let's...


Hammadby Hammad

Oct 26, 2018

Tips to create Landing Pages that convert

Top Tips to Create Landing Pages that Convert

Keep these steps to successfully create an effective landing page that is able to convert your...


by Alma Causey

Oct 17, 2018

6 Content Strategy Features To Try

Content Strategy: 6 Interesting Features To Consider

You want to make sure that you are getting the right exposure for your company or personal site. You...


Helen Cartwrightby Helen Cartwright

Oct 4, 2018

Finding Influencers

Influencers and You: How and Where to Find the Best Ones

Here are some essential steps to identify influencers in a specific Industry and top tools that can...


by Gracie Anderson

Oct 3, 2018

Steps to Launching a Blog

12 Easy Steps to Launching a Blog

A blog is very important when it comes to attracting attention. Read this article to find 12 easy...


Brandon Stapperby Brandon Stapper

Sep 26, 2018

Increase Sales with Content Marketing

How to Increase Sales with Content Marketing

Let's see how to incorporate and adapt your Content Marketing to Increase Sales. Applying the proven...


by Daniel Ross

Sep 25, 2018

6 STEPS TO CREATING A WINNING SOCIAL MEDIA STRATEGY

6 Steps to Creating a Winning Social Media Strategy

A social media strategy requires firm business goals and understanding social media. Read these 6...


Veronica Rajandraby Veronica Rajandra

Sep 12, 2018

The Evolution of Animation

The Evolution of Animation – The Journey from Entertainment to Business

The evolution of animation began thousands of years before the emergence of modern cinema...


Mansi Kakkarby Mansi Kakkar

Sep 7, 2018

Master the Art of Influencer Management

5 Tips to Master the Art of Influencer Management

Companies today are leveraging influencers to drive sales. Here are some easy tips to help you...


by Gaurav Sharma

Sep 5, 2018

Master Growth Hacking

Revealed: How UpGrad Disrupted the Online Education Industry

Here an excerpt from the book - Master Growth Hacking, which features Mayank Kumar - co-founder and...


upGradby upGrad

Aug 30, 2018

social media channel

How to Decide Which Social Media Channel is Right for your Business in 2018

Social media is an unavoidable part of the marketing mix for businesses. Let's help you with...


Veronica Rajandraby Veronica Rajandra

Aug 24, 2018

Combining IBM Campaign and IBM Data Warehouse Systems

Combining IBM Campaign and IBM Data Warehouse Systems for Successful Marketing

Read how the combination of IBM Campaign software and IBM Data Warehouse Systems, businesses can...


by Savaram Ravindra

Aug 16, 2018

Brand Building Techniques

Brand Building Techniques to Grow Your Business

Your brand is the way you talk about your business to the world. Here are top 5 brand building...


by Khristine Agase

Aug 10, 2018

importance of seo

The Importance of Search Engine Optimization [Infographic]

What are the factors which affect local search ranking? How does the Google algorithm work? Take a...


Karthik Reddyby Karthik Reddy

Aug 10, 2018

Social Media Engagement

4 Challenges Influencers Face with Social Media Engagement

Have you faced any other challenges getting more engagement on social media? If are you an aspiring...


by Gaurav Sharma

Aug 10, 2018

Why and How Should Businesses Use Social Media?

Why and How Should Businesses Use Social Media?

Here are the business problems that brands can solve through social media marketing. Also, let's see...


Anvesha Poswaliaby Anvesha Poswalia

Aug 6, 2018

UpGrad and MICA Digital Marketing & Communication

6 Reasons to Take UpGrad and MICA Digital Marketing & Communication Course

The UpGrad and MICA Digital Marketing & Communication course take on a holistic approach to digital...


Dev Priyamby Dev Priyam

Aug 1, 2018

Combining the Best: Leading Faculty and Experienced Industry Practitioners

Combining the Best: Leading Faculty and Experienced Industry Practitioners

We at UpGrad identified that both conceptual and real-world knowledge is essential to educating...


Jeremy Wongby Jeremy Wong

Jul 19, 2018

What Customers Don’t Tell you about Buyer-Seller Relationships

What Customers Don’t Tell you about Buyer-Seller Relationships

This is an excerpt from the book 'Games Customers Play' by Ramesh Dorairaj. It explains how...


upGradby upGrad

Jul 11, 2018

Marketers Should Have Data Skills

5 Reasons Why Marketers should Invest in Developing Data Skills

Creativity is the secret sauce behind marketing and business strategies, today, it needs to be...


Supriya VSby Supriya VS

Jul 4, 2018

digital marketing jargons

Decoding Common Digital Marketing Jargons

Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help...


Supriya VSby Supriya VS

Jul 3, 2018

Learning - mudit garg

Mudit Garg on Learning like There’s No Tomorrow

Mudit Garg, a student of UpGrad and CJBS Strategic Digital Marketing program shares his views on...


Mudit Gargby Mudit Garg

Jul 2, 2018

GDPR and Marketing

GDPR Compliance and Why You Should Know About it as a Marketer?

GDPR draws a thin line between using and misusing the data. It is a step towards reshaping the...


Anshuman Agrahariby Anshuman Agrahari

Jun 27, 2018

Strategies

5 Strategies to Grow your Startup when You have No Budget

Lack of appropriate funds doesn’t mean your venture won’t reach its full potential. Let’s look...


by Gaurav Sharma

Jun 26, 2018

Mobile Marketing

Mobile Marketing – Make the Most of Smartphones and Tablets

Mobile marketing, for the most part, can be automated which reduces costs and speeds up the process...


by Max Chekalov

Jun 26, 2018

Digital Marketing with UpGrad Learning Week

Access 40+ Hrs of Digital Marketing Content with UpGrad Learning Week

UpGrad Learning Week is your opportunity to learn something new, something to upskill and take a...


Jeremy Wongby Jeremy Wong

Jun 15, 2018

Brand Equity- The Measure of your Value to the Customer

Brand Equity: The Measure of Your Value to the Customer

How does what a customer, or individuals who may not even be your current customer, think or believe...


Cindy Kohby Cindy Koh

Jun 14, 2018

Drive Conversions through Content

What’s the Best Type of Content to Drive Conversions?

When your ultimate goal is conversions, you need to choose the right kind of content to capture...


Helen Cartwrightby Helen Cartwright

Jun 14, 2018

link building

Must-have Ingredients of Every Link Building Campaign

Knowing that very few people check the second page of search results, your ultimate goal should be...


by Callum Mundine

Jun 13, 2018

Salary of a Digital Marketer

How does a Digital Marketer’s Salary Grow?

Have you ever wondered how a digital marketer's salary grow? Here's a detailed insight into...


Kenneth Kohby Kenneth Koh

Jun 11, 2018

10 Things to Expect in the Digital Space

10 Big Things to Expect in the Digital Space

Digital Marketing is such a concept which always welcomes the idea of ‘thinking out of the box’....


Hitesh Motwaniby Hitesh Motwani

Jun 6, 2018

Evolution of Digital Marketing

The Evolution of Digital Marketing

Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying...


Hitesh Motwaniby Hitesh Motwani

Jun 6, 2018

Marketing Analytics - Tips and Tools

What is Marketing Analytics: Tips and Tools

Know which marketing analytics tools and tricks will help you boost your sales revenue while...


Anshuman Agrahariby Anshuman Agrahari

May 31, 2018

Video Marketing

How to Increase Your Exposure And Revenue with Video Marketing

Video marketing is becoming increasingly popular on the internet and digital media. Here's an...


Karthik Reddyby Karthik Reddy

May 17, 2018

Remarketing

All You Need to Know About Remarketing

Remarketing is one of the most interesting marketing activities. It's often also associated to...


Francesco Orlandinoby Francesco Orlandino

May 15, 2018

Marketing Skills

Professional Marketing Skills Required in Different Stages of Career

If you are to reach the final leap of marketing and business career, ensure you have an open mind...


Anshuman Agrahariby Anshuman Agrahari

May 14, 2018

Branding: When’s the Right Time to Start

Branding: When’s the Right Time to Start

Branding is actually a way of identifying a business. It is how the customers recognise and...


Hitesh Motwaniby Hitesh Motwani

May 14, 2018

Integrating Sales and Marketing

Integrating Sales and Marketing: Effective Way to Revenue Generation

Integrating Sales and Marketing, also known as Smarketing is one of the most effective ways to...


Anshuman Agrahariby Anshuman Agrahari

May 9, 2018

Google AdSense

Google AdSense: How it Works and How to Work Around Issues

If you haven’t heard of Google AdSense, you’re not yet a full-blown blogger. How does it work?...


by Charlotte McCleary

May 8, 2018

Content Marketing

Content Marketing: What Do Companies Lose By Ignoring It?

Content marketing is the best tool, which can be used by marketers to build up a faithful community...


Hitesh Motwaniby Hitesh Motwani

May 7, 2018

5 Profitable Digital Products

5 Most Profitable Digital Products to Sell Online

The idea of selling digital products sounds a lot more tempting and easier than setting up a...


by Shane Barker

May 4, 2018

Build Sales and professional Relationships

Building Strong and Steady Professional Relationships – Tactics, Tools & Techniques

Every Sales & Business Development Professional should know these Tactics, Tips, Tools & Techniques...


Anshuman Agrahariby Anshuman Agrahari

May 3, 2018

Lead Nurturing Practices

8 Lead Nurturing Strategies to Convert them into Happy Customers

Lead nurturing is not just about sending out personalised messages to the target audience. Read this...


Supriya VSby Supriya VS

May 3, 2018

Forming a Digital Marketing Team

How to Form/Structure a Digital Marketing Team?

Digital marketing isn’t just one job; it’s an umbrella term for a wide gamut of...


Hitesh Motwaniby Hitesh Motwani

May 2, 2018

Traffic and Leads- Accounting for your Accountability

Traffic and Leads: Accounting your Accountability

Generating traffic and leads is one of the most critical objectives digitally. But, is it the right...


Cindy Kohby Cindy Koh

May 2, 2018

Emerging Technologies

The Emerging Technologies to Watch for 2018 – 2020

Let's see which emerging technologies have brought a radical shift in the information, technology...


Anshuman Agrahariby Anshuman Agrahari

Apr 26, 2018

How Brands use Artificial Intelligence

Artificial Intelligence: Taking or Rather Taken Over

It’s a well-known fact that more and more brands are exploiting Artificial Intelligence for...


Karthik Reddyby Karthik Reddy

Apr 24, 2018

Word Of Mouth Marketing

How to Initiate a Word Of Mouth Marketing Movement

Word of mouth marketing strategies can be the most effective tool to promote the business as well as...


Hitesh Motwaniby Hitesh Motwani

Apr 20, 2018

Facebook Shop

Leveraging Facebook Shop for Business Growth

With more than 1.4 billion daily active users, we all live with Facebook in our lives. In the...


Aditya Sharmaby Aditya Sharma

Apr 19, 2018

Digital Marketing Tools

Top 30 Tools Every Successful Digital Marketer Uses

This is a comprehensive list of digital marketing tools and guides for all the basic marketing...


Anshuman Agrahariby Anshuman Agrahari

Apr 16, 2018

Sales 101

Sales 101: An Optimum Approach to Find a Happy Customer

Every organisation needs an optimum sales process. Let's learn the generic sales approach and...


Parth Sanghviby Parth Sanghvi

Apr 11, 2018

Video Marketing

Video Marketing: The Next Digital Frontier

The demand for video content has been steadily increasing. Checkout what are you missing if video...


Sakhee Dheerby Sakhee Dheer

Apr 6, 2018

Marketing ROI

Marketing ROI: Is it just a Number?

Marketing ROI has long been a controversial topic within organisations. Read this article to know...


Cindy Kohby Cindy Koh

Apr 4, 2018

Why Digital Marketing is a Must Know for all Professionals?

Why Digital Marketing is a Must Know for all Professionals?

Whether you are a full-time employee, part-time job seeker or a freelance; or a homemaker, a parent...


Dev Priyamby Dev Priyam

Apr 3, 2018

Switch to Digital Marketing Role

How to Switch to Digital Marketing from Senior Conventional Marketing Role

If you are a conventional marketer, you got to know about how this digital marketing world would...


Neeraj Vermaby Neeraj Verma

Apr 3, 2018

The Ultimate Sales and Marketing Resource Guide

The Ultimate Sales and Marketing Resource Guide

Here's the Ultimate Sales and Marketing Resource Guide – A Mandatory Know-How for all Sales and...


Anshuman Agrahariby Anshuman Agrahari

Apr 2, 2018

Management Career: UpGrad and IMT Ghaziabad

Get an Edge in your Management Career: UpGrad and IMT Ghaziabad

UpGrad and IMT Ghaziabad come together to give your Sales and Marketing career a winning edge - PG...


Apeksha Minzby Apeksha Minz

Mar 20, 2018

Digital Marketing in Logical Business Decisions

Importance of Digital Marketing in Logical Business Decision-Making

Digital marketing strategies and insights are the biggest tools to scale up the business. Read the...


Vivek Shahby Vivek Shah

Mar 7, 2018

Turn Visitors into Leads

Converting Visitors into Leads [Marketing Strategy]

Let's check out some of the universally adopted and tried and tested marketing strategies and...


Apoorva Shankarby Apoorva Shankar

Mar 6, 2018

Do You Really Need an MBA to Become an Awesome Manager

Do You Really Need an Offline MBA to Become a Great Manager

I have a poor CAT score, should I leave my job to do an MBA from just another college? Is there any...


Deepak Singhby Deepak Singh

Mar 1, 2018

Organic reach facebook algorithm

Win your Organic Reach back – Beat Facebook’s Algorithm Changes

Don't fret about organic reach anymore and just get those amazing Facebook posts going up on your...


Hitesh Motwaniby Hitesh Motwani

Feb 26, 2018

Leading in the Digital Age: UpGrad and Cambridge Judge Business School Executive Education

Leading in the Digital Age: UpGrad and Cambridge Judge Business School

UpGrad and Cambridge Judge Business School have joined hands to provide a fresh perspective to...


Jeremy Wongby Jeremy Wong

Feb 9, 2018

Brand Positioning - A Focal Point of All Marketing Efforts UpGrad Blog

Brand Positioning – A Focal Point of All Marketing Efforts

One cannot master marketing without having a knowledge of brand positioning. Here's an insight into...


Maithili Pradhanby Maithili Pradhan

Feb 7, 2018

Digital Media – a Friend or a Foe to Traditional marketing UpGrad Blog

Digital Media – a Friend or a Foe to Traditional marketing

There has been a constant debate on the anticipated death of traditional marketing and how India is...


Hitesh Motwaniby Hitesh Motwani

Feb 1, 2018

Answer these 4 Questions to Build a Brand from Your StartUp! UpGrad Blog

Answer These 4 Questions to Build a Brand and Not Just a StartUp!

Your startup idea may have a potential to rock the business world, but how can you make everyone...


Rajeev Sharmaby Rajeev Sharma

Jan 30, 2018

Targeting In Marketing UpGrad Blog

Learn How To Use Audience Targeting In Marketing!

Read how targeting in marketing works in successful campaigns and why it's the most crucial feature...


Maithili Pradhanby Maithili Pradhan

Jan 23, 2018

Segmentation in Marketing- Get Started with Effective Strategising UpGrad Blog

Segmentation in Marketing: Get Started with Effective Strategies

Humongous amounts of data is generated by internet users. For a personalised user experience,...


Maithili Pradhanby Maithili Pradhan

Jan 19, 2018

Busting Myths of Email Marketing! UpGrad Blog

9 Most Advanced Techniques of Email Marketing

Are you sure that your emails land in the customer's inbox? Let's bust some myths about email...


Hitesh Motwaniby Hitesh Motwani

Jan 17, 2018

5 High Impact Digital Marketing Strategies to Win the Market UpGrad Blog

5 High Impact Digital Marketing Strategies to Win the Market

There are many digital marketing strategies which can have a high impact on your business, no matter...


Hitesh Motwaniby Hitesh Motwani

Jan 3, 2018

4 Ways to Provide an Exceptional Customer Service UpGrad Blog

5 Ways to Provide an Exceptional Customer Service

A business is always answerable to the customer and happy customers are the key to success in any...


Krishnamurty Worahby Krishnamurty Worah

Dec 13, 2017

Best Ways to Use Instagram Marketing For Business UpGrad Blog

Best Ways to Use Instagram Marketing For Business

Do you use Instagram for business? These tips and tricks of Instagram Marketing can help to grow...


Shubham Chakrabortyby Shubham Chakraborty

Oct 11, 2017

On-Page & Off-Page Techniques SEO UpGrad Blog

20 On-Page and Off-Page SEO Techniques: A Checklist

Here, I’ll give you a checklist of On-Page and Off-Page SEO techniques. Follow these and get on...


Anshuman Agrahariby Anshuman Agrahari

Oct 10, 2017

Design-Thinking in Content Marketing: Some Ideas and Tools to Ace the Process UpGrad Blog

Design-Thinking in Content Marketing: Some Ideas and Tools to Ace the Process

What is Content Marketing? Most people use extremely technical terms to describe this newest kid on...


Apoorva Shankarby Apoorva Shankar

Sep 12, 2017

Why Brands Need To Do More: Lessons from Google, Airbnb & Uber UpGrad Blog

Why Brands Need To Do More: Lessons from Google, Airbnb & Uber

Brands need to go beyond the current boundaries to think what they can do. These lessons from...


Rajeev Sharmaby Rajeev Sharma

Aug 28, 2017

The Complete Guide on How to Build Successful Sales Funnel: A Gifographic UpGrad Blog

The Complete Guide on How to Build Successful Sales Funnels: A Gifographic

Every business needs to have a proper sales funnel to effectively guide potential customers through...


by Shane Barker

Aug 21, 2017

Top 6 Digital Marketing Jobs UpGrad Blog

Top 6 Digital Marketing Jobs in India

Which of these Digital Marketing jobs is perfect for you - Performance Marketer, Social Media...


Anshul Khandelwalby Anshul Khandelwal

Jun 29, 2017

Pooja Sriram Got an UpGrad | Blog

Born to be a Content Marketer: Story of Pooja Sriram

The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a...


Nilotpal Royby Nilotpal Roy

Jun 6, 2017

100% Organic Content Marketing for Growth of Your Business UpGrad Blog

Organic Content Marketing for Growth of Your Business

Just content writing is not sufficient. Google considers your blog/website as organic content when...


by Pardeep Goyal

Apr 20, 2017

Facebook Marketing for Beginners UpGrad Blog

Facebook Marketing for Beginners

Working for an advertising agency, the most common question I receive from my curious peers is this:...


by Anne Felicitas

Apr 13, 2017

What are the Benefits of Facebook Advertising over Google? UpGrad Blog

What are the Benefits of Facebook Advertising over Google?

Many businesses are leveraging the strengths of advertising on Google & Facebook Ads to achieve...


Sumit Vermaby Sumit Verma

Mar 3, 2017

Data Analytics Is Disrupting These 4 Martech Roles - Which Role Suits You Best? UpGrad Blog

Data Analytics Is Disrupting These 4 Martech Roles – Which Role Suits You Best?

With marketing on the path to automation, Analytics India Magazine and UpGrad narrow down a bunch of...


Richa Bhatiaby Richa Bhatia

Jan 27, 2017

32 Marketing Ideas from a Marketing Growth-a-Thon

32 Marketing Ideas from a Marketing Growth-a-thon. Also learn how you can conduct a successful...


Nilotpal Royby Nilotpal Roy

Jan 20, 2017

How To Make Facebook Ads Work for B2B Marketing UpGrad Blog

How To Make Facebook Ads Work for B2B Marketing

Advertising on Facebook is a hard nut to crack. I have seen digital marketers complain that Facebook...


Deepak Kanakarajuby Deepak Kanakaraju

Nov 29, 2016

50 Tips From Digital Marketing Experts in India UpGrad Blog

50 Tips From Digital Marketing Experts in India

"There is no such thing as digital marketing, we are all marketers in a digital world". Marketing is...


Apoorva Shankarby Apoorva Shankar

Nov 23, 2016

Most In Demand Digital Marketing Roles in India

Most In Demand Digital Marketing Roles in India [2018]

Check out the below infographic to know the most in-demand digital marketing roles and find out...


upGradby upGrad

Oct 27, 2016

How To Evaluate an Influencer Marketing Campaign? UpGrad Blog

How To Evaluate an Influencer Marketing Campaign?

Influencer marketing campaigns have been in vogue since the advent of social media marketing. Learn...


upGradby upGrad

Jul 24, 2016

Growth Hacking - The New Marketing Buzzword UpGrad Blog

Growth Hacking – The New Marketing Buzzword

Growth hacking could be a single tactic or a combination of many hacks that coaxes these customers...


upGradby upGrad

Jul 12, 2016

How to be a Successful Mobile App Entrepreneur?

The trend of becoming a mobile app entrepreneur has seen a sharp spike in the last year. So, if you...


by Anirudh Challa

Jun 9, 2016

Digital Marketing – The Experimentation Game UpGrad Blog

Digital Marketing – The Experimentation Game

The only thing constant in life and digital marketing is ‘change’. And by now we are more than...


by Anirudh Challa

Mar 29, 2016

mayank_kumar_marketing

Lessons in Marketing for Startups

When you are starting up, you are low on resources. Getting your first set of customers becomes very...


Mayank Kumarby Mayank Kumar

Jan 26, 2016

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