Digital Marketing

Your brand is the way you talk about your business to the world. Here are top 5 brand building...

What are the factors which affect local search ranking? How does the Google algorithm work? Take a...

Have you faced any other challenges getting more engagement on social media? If are you an aspiring...

Here are the business problems that brands can solve through social media marketing. Also, let's see...

The UpGrad and MICA Digital Marketing & Communication course take on a holistic approach to digital...

Here are Digital Marketing Tools you'll learn in the UpGrad and MICA digital marketing &...

We at UpGrad identified that both conceptual and real-world knowledge is essential to educating...

Voice Search Technology - Here are some of the facts which along with a hundred other can be found...

It’s NOT Too Late to Be a Leader in Digital Marketing. Be a part of the enriching learning...

Marketing is one of the most paramount ways to grow business online. Here are some of the low-cost...

Once an organization has set a clear goal about wanting to give its customers the “best...

Creativity is the secret sauce behind marketing and business strategies, today, it needs to be...

Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help...

Mudit Garg, a student of UpGrad and CJBS Strategic Digital Marketing program shares his views on...

GDPR draws a thin line between using and misusing the data. It is a step towards reshaping the...

Lack of appropriate funds doesn’t mean your venture won’t reach its full potential. Let’s look...

Mobile marketing, for the most part, can be automated which reduces costs and speeds up the process...

UpGrad Learning Week is your opportunity to learn something new, something to upskill and take a...

It is important to have a better mobile marketing strategy in this mobile first era! Know how what...

How does what a customer, or individuals who may not even be your current customer, think or believe...

When your ultimate goal is conversions, you need to choose the right kind of content to capture...

Knowing that very few people check the second page of search results, your ultimate goal should be...

Have you ever wondered how a digital marketer's salary grow? Here's a detailed insight into...

Digital Marketing is such a concept which always welcomes the idea of ‘thinking out of the box’....

Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying...

SEO may seem like a daunting task at first, however, it is not an impossible one. Here are 3 of the...

If your SEO strategy is not strong, chances are your audience won’t notice your website. This...

Know which marketing analytics tools and tricks will help you boost your sales revenue while...

Jeremy Wong, Head of Singapore & Malaysia Operations at UpGrad writes the response of the first...

Video marketing is becoming increasingly popular on the internet and digital media. Here's an...

Remarketing is one of the most interesting marketing activities. It's often also associated to...

Branding is actually a way of identifying a business. It is how the customers recognise and...

If you haven’t heard of Google AdSense, you’re not yet a full-blown blogger. How does it work?...

Content marketing is the best tool, which can be used by marketers to build up a faithful community...

The idea of selling digital products sounds a lot more tempting and easier than setting up a...

Dr. V.V.L.N. Sastry, UpGrad and Cambridge Strategic Digital Marketing student, describes the key to...

Lead nurturing is not just about sending out personalised messages to the target audience. Read this...

Digital marketing isn’t just one job; it’s an umbrella term for a wide gamut of...

Generating traffic and leads is one of the most critical objectives digitally. But, is it the right...

Word of mouth marketing strategies can be the most effective tool to promote the business as well as...

With more than 1.4 billion daily active users, we all live with Facebook in our lives. In the...

Business organisations conduct market research studies at regular intervals of time to stay abreast...

This is a comprehensive list of digital marketing tools and guides for all the basic marketing...

The demand for video content has been steadily increasing. Checkout what are you missing if video...

Marketing ROI has long been a controversial topic within organisations. Read this article to know...

Whether you are a full-time employee, part-time job seeker or a freelance; or a homemaker, a parent...

If you are a conventional marketer, you got to know about how this digital marketing world would...

Artificial Intelligence is quickly taking its rightful place in the world. Read ho industry giants...

Your current customer base is the best asset your business has. Here are 4 tried and tested...

Freelancing allows you to learn new things and gain new experience without committing yourself to a...

Right strategies can help your influencer marketing campaign succeed. Here a gifographics listing 10...

Digital marketing strategies and insights are the biggest tools to scale up the business. Read the...

Let's check out some of the universally adopted and tried and tested marketing strategies and...

Don't fret about organic reach anymore and just get those amazing Facebook posts going up on your...

Athul Uday, UpGrad and Cambridge Strategic Digital Marketing student, describes rethinking marketing...

Ankit Mishra, UpGrad Strategic Digital Marketing student, describes his experience of the program...

UpGrad and Cambridge Judge Business School have joined hands to provide a fresh perspective to...

One cannot master marketing without having a knowledge of brand positioning. Here's an insight into...

There has been a constant debate on the anticipated death of traditional marketing and how India is...

Digital marketing is crucial to almost all businesses today. This article talks about the benefits,...

Read how targeting in marketing works in successful campaigns and why it's the most crucial feature...

Humongous amounts of data is generated by internet users. For a personalised user experience,...

Are you sure that your emails land in the customer's inbox? Let's bust some myths about email...

There are many digital marketing strategies which can have a high impact on your business, no matter...

This is a list of top observations regarding online marketing trends. Each and every marketer should...

Chatbots have great potential when it comes to digital marketing and they are here to stay. Can we...

You can easily use these backlinking techniques to master the art of gaining the trust of websites...

Snapchat first released Stories, later Instagram released its own version. Let’s try to break down...

Our favorite success stories don't help us succeed. I have combined a little research and a little...

Do you use Instagram for business? These tips and tricks of Instagram Marketing can help to grow...

Sathyaraj Iyer writes about UpGrad's in-depth research in framing the program modules. Read how...

Here, I’ll give you a checklist of On-Page and Off-Page SEO techniques. Follow these and get on...

Have you tried out some form of Influencer marketing for your personal brand or business? Influencer...

A compilation of the six most widely used social media channels, what they are great for and how...

Most companies have realised the importance of consumer journeys but few succeed in 'picking' what...

What is Content Marketing? Most people use extremely technical terms to describe this newest kid on...

Nervous about your upcoming Digital Marketing interview? Fear no more! These 15 must know Digital...

Brands need to go beyond the current boundaries to think what they can do. These lessons from...

Every business needs to have a proper sales funnel to effectively guide potential customers through...

Which of these Digital Marketing jobs is perfect for you - Performance Marketer, Social Media...

The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a...

Email marketing, SEO, social sharing and more. Hear from the founder of 6figr.com on some extremely...

Now that Snapchat is monetizing its app by creating new advertising tools, it is the perfect time to...

Digital marketing changes so much in no time that you need to make sure that you learn everything...

Both the teams at UpGrad and MICA have been spending the last few weeks on designing what we believe...

Just content writing is not sufficient. Google considers your blog/website as organic content when...

Working for an advertising agency, the most common question I receive from my curious peers is this:...

Given the tectonic shifts occurring in Marketing today, thanks to digital, every marketer - whether...

As a result of the print magazine Isha Ostwal worked for, going digital, the company had to realign...

Many businesses are leveraging the strengths of advertising on Google & Facebook Ads to achieve...

Targeting is one of the most important aspects of Facebook ads. AdvertiseMint outlines 3 things you...

Products, like their customers, are always on the evolution curve, & require smarter strategies....

From Feb 13 to Feb 19, 2017: 1000+ hours of content on UpGrad's Learning Platform will be offered...

If your awesome, purposeful and helpful content reaches only 2% of your target audience, you have...

Facebook is entering the new year with 12 new products and updates for its users. The items on this...

Micro-influencers can have a positive impact on several aspects of your brand performance. Check out...

Five key principles that frugal marketers from around the world can adopt to drive greater...

32 Marketing Ideas from a Marketing Growth-a-thon. Also learn how you can conduct a successful...

Advertising on Facebook is a hard nut to crack. I have seen digital marketers complain that Facebook...