Remember the incident when you asked your friend for an answer, and he said, “just google it”? In this era of growing ultra-modern technology, the internet and search engines have brought all the information to our fingertips. Nowadays, the internet is involved in our life in every step we take.
Search Engine Optimisation (SEO) is the process of getting more quantity of quality traffic from google search results by increasing the ranking of the website or webpage on the search engine results page. By the quality of traffic, we mean targeted traffic people who are genuinely interested in the contents of the webpage or website.
SEO Interview Questions & Answers 2020
What is SEO? What is its type?
SEO is an abbreviation for “search engine optimization.” It is the process of obtaining organic and targeted traffic directly from search engines.
There are two types of SEO are:-
- On-page optimization
- Off-page optimization
Read more about onpage & onpage optimization.
What is the latest update on SEO?
The latest update in SEO are:-
What is robot.txt?
Robot.txt is a text file. It is through this file. It instructs search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.
What is PPC?
Pay Per Click or PPC is a kind of advertisement campaign in which advertisers are charged when users click on the advertisement. The amount charged on the advertiser is called Cost Per Click (CPC). Most PPC advertising will include a CPM component as well. CPM is an abbreviation for Cost Per Mille, or in plain English, cost per thousand Ad impressions. There will be a small cost charged on the advertiser when the Ad gets thousands of views. Read more about the Google AdWords Interview Questions and Answers.
What are the social media platform used for SEO?
Facebook, Instagram, Twitter, LinkedIn are some crucial platforms that are used for online promotion. The links published on these sites will help improve SEO rankings.
What is the difference between page rank and Search engine result page?
Page rank is a Google algorithm. This is a metric for measuring the performance of the webpage submitted by webmasters to the search engines.
SERP lists the pages that relate to any query made by the user. These results include both organic search as well as paid results. The results in the SERPs hold some position, and these are not just random positions. The ranking positions are decided by the search engines using sophisticated algorithms, and page rank is one of them.
We hope the questions mentioned above become useful to you. These are the most common SEO interview questions and answers that would help you to face any interview with confidence.
If you want to explore and become an expert in Digital marketing, check out MICA and upGrad’s Digital Marketing Certificate Program. Become an expert in content marketing, social media, branding, marketing analysis and PR.
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