The value of digital marketing companies in the Gulf Cooperation Council (GCC) has increased significantly in the regional market of the Middle East. Global marketing giants have made some critical business expansions, while regional companies have also scaled their processes considerably. Companies have realized that digital marketing is the primary strategic approach to gain a foothold in […]
The rising popularity of remote work and digital collaborations has increased the importance of good communication skills exponentially. A person can have a phenomenal business idea, but if they don’t know how to communicate it properly, it would be of no use. Effective communication skills allow you to smoothen the processes while helping you mitigate […]
Becoming a Digital Marketer is not really a challenging task. It is pretty non-technical in nature, and once you have mastered the basics, it’s all about your creative implementations. Naturally, there has been a surge in the number of digital marketing aspirants over the last few years. The best part about this field is that […]
The last decade has seen a significant boost in Digital Marketing, thanks to the rapid advancement in technology and quick adoption of digital platforms by consumers worldwide. The scope of digital marketing is increasing by leaps and bounds, with over 30% of enterprises globally ready to invest 40% more in digital marketing training and adoption to boost productivity. They […]
Close to 8 billion people live on this planet, out of which 60% or close to 4.8 billion are internet users. The internet brings forth immense opportunities for brands and marketers, of which they are reaping the benefits. Even staunch traditionalists are making the switch to digitization. But why? In a world that thrives on […]
Digital marketing focuses on leveraging online media tactics like social media marketing, search marketing, and email marketing to build brand awareness and expand the customer base. Digital marketing channels your customers through social media platforms like Facebook, Instagram, Twitter, etc., along with traditional marketing channels to create a more comprehensive marketing and brand strategy. Creating […]
Digital marketing is quickly rising the ranks as one of the most preferred marketing formats in the Middle East. With more than 70% of the population being internet users, the industry is set to spend more than USD 1 billion each year in the next few years. Have you wanted to join the rise to […]
The growing adoption of the internet accelerated the transformation of the digital marketing industry in the Middle East, most notably with the growth of digital marketing jobs in the UAE. Advancements that may have taken four years were completed within eight to twelve months. But, as the industry continues to grow, there’s a significant gap to […]
upGrad’s Advanced Certificate in Digital Marketing and Communication is one of the best industry-relevant courses on digital marketing. It has recorded a 42% post-programme salary hike among certificate holders placed in top companies like Flipkart, American Express, Zivame, and Star Plus, to name a few. In this article, we will take an in-depth look at […]
As an entrepreneur, are you still emotionally stuck to the old ways of doing business? Now think as a consumer; how often have you made your purchase decisions simply based on radio, TV, or newspaper ads in the last few years? Not many, right? Gone are the days when people relied on other people (primarily […]
How Digital Marketing Helps B2B Companies? 7 Actionable Tips To Grow Your Business with Digital Marketing
]Digital Marketing is the need of the hour for all businesses in the 21st century, whether B2C or B2B. The world is rapidly moving online, and traditional avenues of getting visibility for your B2B business are declining in delivering results. B2B companies have to be present wherever the potential for reaching customers is the greatest; […]
The freelance market in India has advanced a great deal lately. The majority of the business insights and studies have proposed that the independent business (freelancing) in India is developing rapidly whilst expanding the number of chances. Attributable to the adaptability and opportunity of working with an independent digital marketer, a significant number of associations […]
upGrad, in association with MICA, presents to you the updated Advanced Certificate course in Digital Marketing and Communication. Complete this 6-11 months course and specialise in Social Media, Content Marketing, Branding, Marketing Analytics and Public Relations. With only Rs 9,749 per month, start your digital marketing journey. We have empowered 4000+ students who have completed […]
Nowadays, everyone is in a rush. People want to see instant results from everything they invest in, and digital marketing is no exception. However, it is not very realistic to expect returns from digital marketing right away, because that is honestly not how the field of marketing works. Although the results take time to show, […]
When considering a digital marketing budget, it’s critical to consider what it represents. It’s a tool that a variety of companies and marketers use daily to improve their online presence and, as a result, increase sales and profits. When it comes to budgeting for your online marketing campaign, various options depend on your goals while […]
Like every other industry, Digital Marketing continues to evolve and grow with the invention of new technologies. In today’s world, Digital marketing is brimming with steadily increasing opportunities, and every business wants to make the most of these opportunities since they are aware of the impact that it can create. We live in a digital […]
Marketing is a dynamic industry, and the pace of change we are witnessing in this industry post-COVID is phenomenal. In the current market scenario, the traditional marketing platforms such as newspaper, magazines and television are losing their sheen with each passing day. As more and more audiences are switching online, global businesses find it easier […]
Do you live on the internet? Is social media your ‘thing’? Are you an influencer or a blogger, perhaps? Or maybe an SEO specialist? Are you constantly on the lookout for emerging trends in the world of digitization that will help you upskill? Are you someone who is aiming at bigger goals to build a […]
Introduction The field of marketing has constantly been evolving. With the introduction of digital marketing, the landscape of advertising and marketing has transformed completely. These days, consumers show more interest in marketing campaigns rather than the product itself. For digital marketing, not all businesses need to invest in a big budget. Depending on certain factors, […]
Regardless of the niche of your business or the type of products and services you offer, one cannot ignore the rising digital marketing trends. Till a few years ago, an official website and a Facebook business page were all a company needed to promote itself online. However, times have changed and the digital landscape has […]
India is currently the second-largest online market in the world. With increasing mobile connectivity and internet penetration, the digital space is likely to experience a dynamic growth in both urban and rural regions: The number of internet users is estimated to reach 974 million by 2025. And this is excluding the possibilities that lie beyond […]
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise. If you […]
Over the past few years, the concept of Digital Marketing has taken the industry by storm. Today, almost every company is leveraging this nifty marketing tool to multiply the business benefits. From large corporations to small startups, Digital Marketing has a universal appeal. However, there’s a catch – not all Digital Marketing tools and strategies […]
Digital marketing is all the rage right now. By the end of 2020, it is expected to generate over 20 lakh jobs per year. As per a report by IMRB, online advertising in India is growing by 30% year after year. The government is also throwing significant weight behind initiatives like Digital India and the […]
These days, the global market is dynamic and unpredictable in its trends, technology, and tactics. Such uncertainty intensifies the competition between brands and helps them to adapt strategies based on data-driven results and analytics. These digital marketing strategies help brands to expand and target customers across many direct and indirect channels. Some of these methods […]
Check out the below infographic to know the most in-demand digital marketing roles and find out where you see yourself shining in this billion-dollar industry
Digital marketing is crucial to almost all businesses today. This article talks about the benefits, and ways to transition into a digital marketing role.
You must’ve heard the term digital marketing here and there. It has become a buzzword recently. And why wouldn’t it? Digital marketing has evolved drastically with time. And the internet has expanded considerably too. As a digital marketer, you’ll have to promote businesses over the internet. All the online ads you see, the content you […]
Nervous about your upcoming Digital Marketing interview? Fear no more! These 15 must know Digital Marketing interview questions range will give a head up!
Digital marketing data analytics and Digital Marketing are undoubtedly the buzzwords of job seekers across the globe. One may think that the two are mutually exclusive – one for the mathematically inclined, and the other for the creative minds. This is the contemporary version of the unending “Arts vs Science” debate. If you are in […]
While many of you aspiring marketers might think that you are fully ready to dominate the marketing scenario of the new decade, there’s much more to it! 2020 marks the dawn of a new decade and a lot is going to change in the marketing world. Although the marketing tactics may remain the same, the […]
Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be […]
Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really […]
The Internet has become like a breath for our lives every day today. Like the Stone Age, Bronze Age, and Iron Age, we can call this ‘The Digital Age’ with about 59% of the world’s population having accessibility to the Internet. Just like the growth of the Internet, the competition has also increased drastically. It […]
The marketing landscape has changed drastically over the last decade. Previously, the field of marketing used to be heavily driven by gut and creativity. It was difficult to ascertain how big of an impact it had on consumer choice and psychology, separating it from other macroeconomic drivers. Also, the mass marketing was heavily standardized, with […]
People spend so much time online these days – checking social media platforms, sharing pictures of last night’s party, commenting on someone’s new haircut, and what not. Amidst all this exchange of information, they are also checking e-commerce stores and buying stuff. So, if you have just started your business, then which is the best […]
Introduction At this day and age, if your business does not have an online presence, it does not exist at all. It is because people spend so much time online – on social media and e-commerce sites – they are constantly exposed to several products and services. So, if they don’t see you, they won’t […]
Want to learn digital marketing free but don’t know where to start? You’ve come to the right place because we have launched our digital marketing free course. Through our upStart program, you can enroll in free online marketing courses and learn the necessary skills to enter the industry. This article will tell you why digital […]
Introduction Digital marketing is slowly replacing traditional marketing. Digital marketing strategies are paying off effectively and businesses are noticing the impact made by digital marketing. Digital marketing can help almost any industry but the impact changes industry-to-industry. Let’s check out the top 10 industries that are using digital marketing to grow Top Industries Using Digital […]
The world was already going digital at a fast pace. The coronavirus pandemic made the transition to digital even faster. Digital marketing is one of the sectors that has the unique distinction of being positively affected by the pandemic. Businesses across various sectors are turning their focus to digital marketing in these unprecedented times. And, […]
Introduction Digital advertising in 2019 witnessed a 26% increase from 2018 to reach Rs. 13,683 crore, where the overall advertising growth was 9.4% as per the report by Dentsu Aegis Network. The digital marketing sector is booming and expecting to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has […]
Digital marketing changes so much in no time that you need to make sure that you learn everything and keep learning. You must have these 10 skills!
The Blockchain is a relatively new technology and is the way digital information is stored and distributed technically. Blockchain in digital marketing provides transparency, security, and accessibility of monetary and data flows. It can improve digital marketing for the consumer, benefiting businesses not to spend humongous amounts of money on digital advertising campaigns. With this […]
Digital marketing is almost a necessity in today’s connected marketplace. It is also one of the most lucrative careers out there. According to a 2018 IMAI report, online advertising in India was set to grow 30% year-on-year. If you are aspiring for one of the best digital marketing jobs in India, the salary package is not the […]
No matter which domain your brand belongs to, it’s because of effective digital marketing that has made it seen and heard more online. As the market is getting updated with newer technology in each passing moment, the future of digital marketiang seems complete with more ferocious strategy making and execution. Today, in 2020, we are […]
Introduction Whether you are a newbie or an experienced businessman, digital marketing is the new age weapon to grab your target customers and boost your business. Once you have wrapped your head around the basics of digital marketing and figured out the channels that will work for you and your target audience – it is […]
In an era when the Internet has taken over almost every aspect of our lives, the marketing industry has evolved a great deal as well. Various online tools, such as social media, e-mails, search engines, and other websites, have ushered in the age of digital marketing. Digital marketing includes all kinds of marketing efforts that […]
Introduction A solid marketing strategy is important for any business to promote their products and services to their target audience. Large companies spend millions of dollars to convert their audience into paying customers. But, this is not possible for a small or medium-sized company. The two most common marketing choices companies have are – digital […]
Introduction – What is Digital Marketing Looking for the right digital marketing tutorial? Regardless of your experience in digital marketing – beginner or expert – this digital marketing tutorial will bring new ideas and concepts to you. Let’s begin the digital marketing tutorial. So first, understand what is digital marketing? The Digital Age is here. […]
In the last decade, the world has changed a lot right before our eyes, and so have our way of doing things. One of the most notable changes is the advent and emergence of Digital Marketing. Thanks to the rapid proliferation of technological innovations and the adoption of digital platforms across all corners of the […]
Online marketing channels have revolutionized how products and services are promoted and advertised to customers. There are about 4.33 billion active internet users in the world, which presents an attractive opportunity for brands to move their marketing campaigns online. However, it is getting harder for brands to get the attention of consumers. So, they need […]
Are you looking for the best digital marketing certifications? Then this is the place for you. In this article, we’re discussing the best digital marketing certifications for advancing your career. From free to paid courses, we have plenty of options for you in this article. What are the benefits of getting digital marketing certifications? It’s […]
Digital Marketing is all about connecting with your audience in the right place at the right time. In today’s technology-driven world, brands have endless marketing opportunities. Online marketing or digital marketing is, therefore, gaining popularity as an attractive career proposition. According to reports, India’s internet users will touch 829 million by the year 2021. Moreover, […]
There is no dearth of online articles about how digital marketing has completely revolutionized the online job market. And of course, if you take a closer look at the way jobs are structured these days, you will quickly find out that there is significant truth in this statement. Increasingly, companies are now asking for people […]
With the world going digital, it is no longer a surprise that Digital Marketing is booming now. Today, millions of people around the globe have access to good internet connection; they are increasingly resorting to digital devices like smartphones, smart devices, and IoT, for their daily needs. Social media and online platforms are further driving […]
Thanks to the digital revolution, the global market scenario is changing every day and becoming more complex. Moreover, a large of companies are choosing to run their business on the digital platform and giving tough competition to traditional enterprises. Digital marketing brings the customer and the company closer. The digitalized marketing strategy is more efficient […]
The arrival of the Internet was the next big leap in the evolution of technology, which consequently brought a cascade of technological advancements and rapidly changed the professional ecosystem. For many, this was the dawn of new opportunities. The age of the internet nourished many global giants like Google, Facebook, Amazon, Apple, and Samsung. The […]
Unless you have been living under a rock for the past two decades, you probably know how big and powerful the internet has become. It stopped being a luxury a long time ago, and now, over 3 billion people have access to the internet. Such large influx of people has also resulted in the internet […]
Digital Marketing – does it seem like an overhyped marketing terminology to you? Well, if you feel so, that must be just you then, for Digital Marketing is the real deal at present. And why not? It has completely revolutionized the way business is conducted in the modern world. In recent years, businesspersons around the […]
When Donald J Trump won the US Presidential election in 2016, one of his first statements was, ‘social media helped me win!’ Even Google said Trump “won the election in the search.” Although Trump was always ‘a darling’ of social media due to his controversial lifestyle, quotes and his popular TV show ‘The Apprentice’, nobody […]
All digital marketers need to interact with technology. These 17 digital marketing tech skills will allow marketers to go beyond the regular campaign management.
Digital marketing has steered competition among many online entrepreneurs. Learn how to incorporate internet and succeed in digital marketing.
“There is no such thing as digital marketing, we are all marketers in a digital world”. Marketing is the central element to the success of any business. Hear it from the top industry players!
Here are 8 effective digital marketing tips and hacks for people who are hoping to grow organically – Read this if you have to start a business and make sales.
The UpGrad and MICA Digital Marketing & Communication course take on a holistic approach to digital marketing. Here are the 6 reasons why UpGrad should be your first choice when it comes to mastering digital marketing.
Here are Digital Marketing Tools you’ll learn in the UpGrad and MICA digital marketing & Communication course. By the time you finish our digital marketing course, you’ll have mastered these tools – that’s our assurance.
It’s NOT Too Late to Be a Leader in Digital Marketing. Be a part of the enriching learning experience of the digital leaders across the globe with UpGrad and Cambridge Judge Business School.
Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help you understand digital marketing jargons a little better with this informative guide!
UpGrad Learning Week is your opportunity to learn something new, something to upskill and take a step towards a career in the Digital Age – Strategic Digital Marketing.
Digital marketing strategies and insights are the biggest tools to scale up the business. Read the attributes which can influence the logical business decision making of leaders.
Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying ahead means taking it head-on. Let’s break up this evolution into spans of time to understand it.
Digital marketing isn’t just one job; it’s an umbrella term for a wide gamut of responsibilities. You can start hiring people for these roles and develop your own, unique digital marketing team in the due process.
Whether you are a full-time employee, part-time job seeker or a freelance; or a homemaker, a parent juggling thousands of daily chores, having a digital marketing knowledge is a must.
If you are a conventional marketer, you got to know about how this digital marketing world would impact your career and how to switch to a digital marketing role.
Freelancing allows you to learn new things and gain new experience without committing yourself to a full-time job. The growing demand for freelancers is a blessing for people with specific skills.
There are many digital marketing strategies which can have a high impact on your business, no matter what it is. Here are five of them which can boost growth!
Sathyaraj Iyer writes about UpGrad’s in-depth research in framing the program modules. Read how UpGrad really lived up to his expectation.
Which of these Digital Marketing jobs is perfect for you – Performance Marketer, Social Media Manager, Content Marketer, Marketing Analyst and more?
Email marketing, SEO, social sharing and more. Hear from the founder of 6figr.com on some extremely effective ways to conduct digital marketing on a zero budget.
Both the teams at UpGrad and MICA have been spending the last few weeks on designing what we believe is the most enriching and impactful program in Digital Marketing & Communication.
If your awesome, purposeful and helpful content reaches only 2% of your target audience, you have left a lot of money on the table.
Former Global Digital Head Inmobi & Marketing Head of Unboxd, Sujoy Golan shares his exciting career journey across brands to agencies, always being at the pinnacle of what’s new in Digital Marketing.
Who is this Digital Marketing Quiz for? Are you an Entrepreneur with a fancy for Digital? Or a Brand Manager wanting to focus on Online Marketing? Maybe a domain expert looking to diversify her skill sets?
The difference between good and great is soft skills which are tough to learn, unlearn and asses. Ironically, the hard is easy and soft is difficult.
Back in my agency days, we used to see a flurry of these emails flying across teams about marketing budgets. These contained “projections”, that discussed how we planned to spend our client’s marketing budget across channels. This really baffled me, because even though we had clients from the same vertical, it felt like a near impossible task to come up with Lead/Transaction acquisition costs, since there were so many variables involved!
The only thing constant in life and digital marketing is ‘change’. And by now we are more than used to it. More the companies invest in various internet marketing campaigns, more is the influx of data.
Everyday life before 2020 seems like a blur today. Almost everything as we knew it changed overnight. For brands, the initial reaction was panic and despair. Most marketers wanted to stop spending on advertising. But as some brands would go on to prove, the internet will revolutionize marketing as we knew it in the post-pandemic […]
Companies across several industries have been using email marketing as their primary customer acquisition strategy. At an age when social media, quick-tip videos, and memes are ruling the digital space, email has managed to retain its position as a powerful marketing tool. However, any marketer who wants to harness the power of email needs some […]
The demand for video content has been steadily increasing. Checkout what are you missing if video marketing doesn’t feature as part of your content strategy!
There has been a constant debate on the anticipated death of traditional marketing and how India is adapting to digital media. Is it really so? Let’s see.
As a result of the print magazine Isha Ostwal worked for, going digital, the company had to realign most of its marketing practices. Isha talks about discovering the UpGrad Program and how it was exactly what they needed.
Affiliate marketing and its different models like CPA marketing have become buzzwords in today’s time. Everyone seems to be talking about them, and that shows the growing importance of digital marketing. While traditional marketing channels, like TV, newspaper advertisements, etc., still hold importance, more and more companies today are moving towards promoting their products and […]
Like it or not, you are part of the YouTube generation. For some, YouTube is a social media network; for others, it is an online video platform. But for many, YouTube is now the second most-used search engine after Google. Therefore, if you combine all these perspectives, you get an all-powerful channel that presents countless […]
Do you love being creative while meeting tight deadlines? If so, then a career in Advertising and Marketing might just be meant for you! A fast-growing career option in India, Advertising and Marketing involves relaying a product, service or idea to target customers in a way that piques their interest. It is a competitive industry […]
Introduction Marketing Psychology majorly relates to the study of consumer behavior. Consumer behavior controls the entire market and is the backbone of demand patterns that exist in the economy. Thus, studying and evaluating what customers buy and why they buy it is crucial to marketing psychology. Our choices as consumers stem from multiple factors like […]
Freelancing has always been a preferred career path for those with an entrepreneurial mind. It’s rightly so. After all, it offers you a ton of independence as a professional. A study by Harvard Business School found that most of the top business leaders have started preferring freelancers. Businesses are focused on capitalizing on the potential […]
It is common knowledge that marketing is an important area of focus if you want to grow your business. However, it is not easy to know where to begin. Understanding the 5 P’s of marketing can become something that can propel you ahead of others. The 5 P’s of marketing are namely product, price, place, promotion and people. It […]
About 60% of the world’s population, or 4.72 billion people, are internet users in April 2021. Out of those, 4.33 billion use social media. And interestingly, 2.85 billion people are on Facebook. With a reach that large, Facebook for business is the ultimate digital marketing platform available today. Facebook Marketing for Small Business Facebook can […]
‘Content is king’ has made the rounds of digital marketing circles for years, but what does it mean? If we liken content and its marketing to a tree, content is the root of digital marketing. The branches reaching out symbolizes content marketing. Content is everything you see online – blogs, social media posts, newspaper articles, […]
The prime ingredient for social media marketing is a good plan or a strategy. Without a proper social media strategy, social media planning of just posting content could go to waste. You need to understand your target audience, your goals, and the need of your customers to achieve the results you want on social media. […]