This is a list of top observations regarding online marketing trends. Each and every marketer should watch out for these in the year 2018.
Industry veterans have ample ways at their disposal to retrain themselves. They can learn new skills online and avoid the sense of being exclusive.
Do you use Instagram for business? These tips and tricks of Instagram Marketing can help to grow your business pretty fast and do real branding.
Have you tried out some form of Influencer marketing for your personal brand or business? Influencer Marketing is turning out to be a key element in the Digital Marketing mix.
A compilation of the six most widely used social media channels, what they are great for and how they can help scale your business!
Just content writing is not sufficient. Google considers your blog/website as organic content when people link back to your content in their articles.
Working for an advertising agency, the most common question I receive from my curious peers is this: Does Facebook Marketing work? Of course, it does!
Given the tectonic shifts occurring in Marketing today, thanks to digital, every marketer – whether a digital marketer or a generalist – must create a learning plan and develop a mindset in order to continuously learn and keep pace with changes.
Five key principles that frugal marketers from around the world can adopt to drive greater efficiency and customer impact, in equal measure.
32 Marketing Ideas from a Marketing Growth-a-thon. Also learn how you can conduct a successful growth-a-thon and prioritize your best ideas.
Advertising on Facebook is a hard nut to crack. I have seen digital marketers complain that Facebook ads do not work at all. Some advertisers say it works for B2C (Business to Consumer) but not B2B (Business to Business). To be honest, I have seen very few marketers crack B2B marketing with Facebook.
The secret sauce behind UpGrad’s Digital Marketing Program finally revealed. Experience how to become a seasoned Digital Marketer using Data, Live Campaign Experience and Deep Dives to build a Digital Marketing thought process.
Influencer marketing campaigns have been in vogue since the advent of social media marketing. Learn the tricks to evaluate an influencer marketing campaign.
Growth hacking could be a single tactic or a combination of many hacks that coaxes these customers to create a domino effect in their online ecosystem.
When you are starting up, you are low on resources. Getting your first set of customers becomes very crucial. A lot of us, when we take the entrepreneurial plunge, have a fair idea of how the product will look and evolve – and this is something that lies in our hands. But reaching out to your customers is a complete unknown.
We at UpGrad identified that both conceptual and real-world knowledge is essential to educating future leaders in this digital age. We combined the best of two by bringing together leading faculty and industry leaders to produce a program in Strategic Digital Marketing.
Mudit Garg, a student of UpGrad and CJBS Strategic Digital Marketing program shares his views on learning and his experience of the program.
Dr. V.V.L.N. Sastry, UpGrad and Cambridge Strategic Digital Marketing student, describes the key to keeping up with the paradigm shift in the market and his experience with the program.
Chatbots have great potential when it comes to digital marketing and they are here to stay. Can we then safely say that humans and chatbots will clash in the future?
The UpGrad Digital Marketing Program has benefited me at many different levels. I see myself as a much more confident Digital Marketer.
Six Facebook Ad features to be released this year that can help your business grow if used in a targeted manner for effective digital marketing campaigns.
With successful programs like entrepreneurship, digital marketing, product management and data analytics already running, it was time for us at UpGrad to think about the launch of a new program. After doing some preliminary market research, we decided that this would be in the area of developing Android Apps.
A hashtag is a label that makes it simpler to discover posts or videos about a given subject on social media platforms. Hashtags encourage social media users to look into the material that they find interesting. One can use hashtags while posting to reach their target audience. How to add hashtags to your YouTube video? […]
The concept of modern Product Management first took shape at Procter & Gamble in 1931. The company wanted to become a brand-centric organisation, which called for more collaboration, transparency, and accountability in the workplace. Neil H. McElroy—the man behind the idea—also worked as an advisor for the founders of Hewlett Packard. Product Managers at HP became […]
So, you made a YouTube video that has gone viral. Your viewership is off the charts. You have become a self-made celebrity of sorts by creating great Content and earning an audience because of it. When you have put in so much effort to either entertain, inform, teach, review, or be yourself, isn’t it right […]
For a long time, people were sceptical about working from home because they felt it paid less or did not come with many perks. However, returning to the office room still seems like a long way to go, thanks to the pandemic. In this situation, the best way out is to look at the positive […]
Introduction Customer retention is one of the quintessential elements for any business to thrive. Regardless of how innovative a product is or how efficient services a company provides, it is next to impossible to scale without the support and loyalty of the customers. Therefore, all companies come up with several strategies to increase their customer […]
If you are well acquainted with Google, you must have seen the tiny “Ad” tag next to your search results when you look up a product or service. Well, that’s a Google Ad, and there are qualified professionals called Google Ads Specialists who curate them. But ever wondered what could be a Google Ads Specialist […]
AWS (Amazon Web Services) is an on-demand, secure cloud computing platform providing comprehensive services that include database storage, content delivery, and delivering APIs to individuals, businesses, government, and companies. The range of services offered by AWS is unparalleled and beyond the reach of any other cloud-based technology. Ever since AWS inaugurated certification programs in 2013, […]
LinkedIn is currently the top-rated social media platform for B2B content marketers, with 95% depending on it for organic content marketing growth. The platform has more than 660 million registered members, with more than 50% active monthly. With such an influential global audience from different occupations, experiences, and interests, LinkedIn has become one of the […]
“Let us read, and let us dance; these two amusements will never do any harm to the world.” -Voltaire The famous French Enlightenment writer and philosopher may have given the world his valuable piece of mind a long time back. His words remain true to this day, more accurate than they could ever be. The […]
You must have come across the term “critical thinking” when appearing for an interview. It is a common skill that is required in numerous job roles across industries and at varying levels of the career graph. But what is critical thinking? In plain words, critical thinking focuses on processing and evaluating facts objectively to draw […]
At present, there are over 206 million active Twitter users worldwide. With more than 73 million active Twitter accounts in the US, it has the maximum number of active Twitter users. While many people view Twitter as a platform for sharing political opinions or informative posts, it is also an excellent platform for generating business leads. Businesses […]
Social media has taken over our lives in many ways. What started as a platform for exchanging ideas and interests has now become a reflection of our existence. There are nearly 4.48 billion people on social media worldwide! Of all the social media platforms, YouTube, Facebook, Instagram, LinkedIn, and Twitter have the highest monthly active […]
The growth of online B2B and B2C businesses have significantly impacted the marketing trends. One of the best ways for companies to build their online presence is to make a website for their business that is user-friendly, appealing to the customers, and is also informative. The website represents the business by providing insights that allow […]
In the modern world, content is king. Businesses, professional services, the healthcare industry and every other sector around us rely heavily on content for growth. Irrespective of the industry, companies and brand owners now rely heavily on content marketing for successful customer outreach. Content marketing has become a key tool for brand marketing and promotion, […]
Management steers the activities of an organisation towards its goals. It is, therefore, integral to have competent managers at the helm of different business functions. Be it a manufacturing enterprise, a technology firm, a retail business, or a nonprofit, managers are required everywhere. In this blog, we will discuss the importance of management and how […]
Digital transformation has brought about a sea change in workplaces across the globe. As a result, traditional jobs are slowly morphing into different roles, sometimes even disappearing altogether. In such a scenario, upskilling is the latest trend everyone needs to follow. Simply put, upskilling is the process of preparing people for the future. It involves […]
Are you eager to join IIT Delhi courses? If so, you’ve come to the right place as we’ll cover the latest management course released by IIT Delhi in partnership with upGrad. The Executive Management Programme in Strategic Innovation, Digital Marketing, and Business Analytics covers the trending concepts and skills of the corporate industry and boosts your career […]
Did you know that you can join IIT online courses? IITs have always been a home of quality education and now they have started offering courses in various domains to professionals interested in advancing their careers. The following article covers some of the courses IIT Delhi offers in partnership with upGrad. These courses allow you […]
It is common knowledge that data improves organisational performance. Businesses use metrics from various sources in the current technology-enabled landscape, including websites, social media, digital devices, and other sources. Managers unlock growth strategies by combining raw data with analytics. And teams are empowered with the information to collaborate and operate efficiently. But the day-to-day implementation […]
Your resume decides whether or not you’re qualified for a job. It is the first impression you make on a potential employer. Most of us have one resume ready to be sent to various job openings. However, not all of us get a callback. You can’t help but wonder, what qualities and key skills make […]
Every year, Google rolls out a new Google Update list to make search engines ranking more comprehensive and apt for people to ensure a smooth user experience. The list includes all the small and remarkable updates that directly affect SEO and search algorithms on the search engine. These changes might not be clearly noticeable, but […]
From sharing business details to analyzing customer behavior simply by their online presence, social media can boost businesses quickly. The growth of social media and its strategies have allowed companies a better reach to their customers. However, the volatile nature of social media makes it difficult to survive on the same type of content for […]
Social media has revolutionized the world of communication. It is no longer restricted by the boundary of knowing and not knowing people. It helps people create new acquaintances, strengthen old ties, and maintain relationships. Research studies and surveys indicate that the usage of social media is increasing exponentially by the day. According to the latest […]
More than 90% of the world’s population uses Google every day to surf the web and find answers to their curious inquisitions. The average user’s time on the internet is over 6 hours a day, making it one of the most visited places and the perfect space for you to promote your business. Imagine the […]
Are you looking to take your career to the next level? If that is the case, then you must be keen on pursuing a course to upskill yourself. But would that be enough? According to a survey, 60% of Indian professionals are looking out for new job opportunities in 2021. The same survey revealed that […]
Achieving business success is no child’s play, especially when sharing the same target audience and playing field with another business. Therefore, marketing acumen is no longer a skill gained through experience or a theoretical approach. Instead, it demands to be backed by relevant data filtered from an ocean of data analyzed constantly to stay on […]
Today, consumers have the ultimate power to research any product or service and make the sole decision of whether or not they should go ahead with a purchase. As a result, they are more likely to go by the review and feedback from their peers or network connections rather than consult a business representative. From […]
Introduction If you have been in the digital marketing or content writing field for quite some time now, you must have frequently heard about search engine optimization (SEO). It is one of the favorite and widely used terms in the online marketing industry. Here is how you can understand SEO. Whenever you search for something […]
Brand management, or the art of utilizing several marketing techniques to bring attention and awareness, is the ladder for brands to establish a stable base for themselves. A competitive world demands equally dynamic competitors, and the rapid growth of brands is why this area never ceases to witness emerging entities every other day. Brand management […]
What could be the key to effective communication? The answer to this question does not fall within the realms of the seven Cs in communication– clear, concise, courteous, coherent, correct, complete, and concrete. This particularly decisive skill in communication is breaking the traditional bounds on the business front, so top employers today are training their […]
Social media management entails everything – from conceptualizing social media campaigns to getting them executed to receiving and implementing feedback. Since most businesses have shifted online – and the remaining ones are also looking to – there is always a need for social media managers to help them increase brand awareness and recognition, improve traffic, […]
According to LinkedIn’s Emerging Jobs Survey 2020, technology continues to dominate the Indian job market. Information Technology (IT) remains a top hiring industry for jobs across domains such as software development, artificial intelligence, blockchain, robotics, cybersecurity, data science, and digital marketing. Also, the demand for IT professionals is on the rise due to the increased […]
Bachelor of Business Administration (BBA) is one of the most coveted bachelor’s programs for students who completed their higher secondary schooling. This course aims to provide students with all the necessary knowledge and skills required to build a solid career in management. The best and most inviting aspect of a BBA degree is that students […]
Every time people hear about Google releasing new updates, they become anxious about how those updates will affect their business and the customers in their market. Google had announced its last update back in December. The Google update 2021 in June mainly deals with the user experience of a webpage through the core web vitals. […]
Bachelor’s in Computer Application, short for BCA, is an undergraduate course in computer applications. The demand for IT professionals is constantly increasing, both in India and abroad, making BCA one of the more sought after courses in the technical domain. The duration of this course is three years, and it includes all essential subjects around […]
It’s a big win for upGrad! The Mumbai-based ed-tech startup that provides upskilling courses – inclined towards higher education in tech, management, and marketing – to both freshers and working professionals, reached a valuation of $1.2 billion after a $185 million funding round on August 9, 2021. While Singapore’s Temasek led the financing round, IIFL […]
The Physics, Chemistry, and Maths stream, also known as PCM, is one of the most popular streams for higher secondary education. In the following guide, we’ll cover some of the most promising career options available for 12th PCM students. Hopefully, it’ll give you some direction as to which course to pursue after completing class 12. […]
The significance of Instagram as a social media platform doesn’t need to be double guessed. What started out as a photo-sharing app has slowly gone on to become a go-to place for digital marketers and content creators alike. A year ago, amidst the pandemic, Instagram hit 1 billion monthly active users, with over 400 million […]
Are you wondering if the tech sector is right for you? Then you’ve come to the right place. You’re not alone, many people wonder the same thing. To help you find the answer, we have prepared the following list. Today, we’re discussing the top eight reasons why technology is the best career path for you. […]
“What to do after BBA?” “What are my career options after BBA?” “Want to know the best BBA job opportunties?” How many of you wonder which are all the best career options after BBA? BBA is among the most popular graduation courses that students take after completing school. In today’s day and age, getting a BBA […]
The world of SEO is truly dynamic, with algorithms changing by-the-day, and new strategies being introduced at the drop of a hat. As a result, many digital marketing specialists still exclusively swear by all the new school teachings, while many others are always jumping ships, trying to keep themselves updated with the latest strategies. However, […]
It’s 2021, and we are dependent on digital and social media platforms more than ever. Be it Facebook, Instagram, Twitter, or YouTube – life seems almost unimaginable without at least one of these social media giants. What’s more, the COVID-19 pandemic has compelled even the most non-tech-savvy person to wrap their head around technology. That […]
Welcome to our complete on-page SEO checklist for managing websites. Here, we’ll cover all the necessary steps to launch, run, and grow your website. Be sure that you’re familiar with SEO fundamentals and concepts before you start implementing the following steps. We have explained every step briefly to help you understand them in detail. Let’s […]
Master of Business Administration (MBA) is one of the most sought-after degrees by fresh graduates and entry-level professionals. MBA syllabus is known to prepare students for the world of business in a holistic way, equipping them with technical knowledge and soft skills. Modern-day business schools also offer a wide range of specialisations in Finance, Marketing, […]
Over the last decade, technological advancements have transformed business and industry to a great extent. The needs of modern workplaces have also become more advanced. And more and more employers are now looking to hire talent in leadership and management roles. As a result, the market demand for online MBA courses has picked up in […]
You’ve been aspiring to bag a job at your dream company for quite some time, and finally, it is happening! Now, you’re up for an HR interview. Attending an HR interview and wondering what are all the questions and discussions you will go through? Before attending an interview, it’s better to have an idea about […]
An Expression on Data Science Project Ideas Data Science is continuously thriving as a great career option for this generation. It is among the most promising & happening choices altogether. The market is boosting up with more demands for Data Scientists. It has been reported recently that the demand will increase further to many folds […]
The technology era brings a massive wave of opportunities for the millennials and generations Z to pursue high academic qualifications. Computer courses are one of the popular options for most engineering students. Well, computer courses can be divided into multiple fields. Finding and choosing the right course will make your career. Online computer courses demand […]
Digital marketing has helped brands grow online exponentially, especially in the last year. One of the widely known tactics is marketing through Google Advertising or Ads. And it can also be a marketer’s favourite technique. Why? Google dominates the world of online searches and gets more than 90,000 searches in every second. So popular it […]
An online presence includes all the activities that a business or brand undertakes on the internet. Any content created online, including their website, social media or email accounts, customer care chatbots, videos, press, and more, establishes the brand’s presence and identity on the online medium. If you’re wondering how to make an online business successful, read […]
Looking for the best online data science courses? Data Science is an emerging field, and a data scientist is one of the highest-paying jobs. Data Science gained its popularity and application with the onset of big data and the requirement of processing these vast amounts of data. Data Science is one of the main applications […]
Social media platforms employ algorithms backed by Artificial Intelligence and Machine Learning The algorithms use relevancy and consumer behaviour to dictate social feeds Content creators must strategize to achieve quality interactions from users and work with the algorithm, not against it There are nearly 4 billion internet users, out of which 3 billion have a […]
Artificial Intelligence and Machine Learning technologies are fueling and shaping next-generation computing. Although ‘smart’ machines surround us, they still need human expertise to run effectively. This is why software engineers, particularly those with advanced knowledge of deep learning and neural networks, are in high demand across industries. In this blog, we will uncover the fundamentals […]
Introduction To Financial Management Financial management is the highly specialised wing of management that focuses on efficient financial planning for an organisation. Unlike the traditional approach that was merely restricted to fundraising, in the modern corporate world, the finance department is responsible for the organisation, strategic planning, direction, and control of financial undertakings in a […]
It is not surprising to see the demand for commerce skyrocketing over the years. Although a mainstream degree, a bachelor’s in accounting is a highly sought after business degrees hiring managers look for today. The skills you acquire throughout the course — critical-thinking abilities, analytical skills, and problem-solving skills — are applicable in almost every […]
The COVID-19 pandemic has changed many aspects of our lives. One such aspect is how we deliver and receive an education. With physical classroom courses being on hold since 2020, online courses have become increasingly popular recently as they allow you to learn new skills and enhance your resume from the safety of your home. […]
Business Analysts are professionals who work meticulously on data to engineer processes and re-engineer business plans for higher returns. You can be a Business Analyst anytime in your career, beginning with the job profile or setting it as a career-growth step. Several certifications will help you meet the demands of the profile ahead. These will […]
If you’re someone who’s pursued the conventional education path all your life – physical classrooms and face-to-face learning – it is natural to be sceptical about online courses. Even if a large chunk of the young population is tech-savvy, not many can readily get on board with the concept of online education. The most common […]
Journalism and mass communication are among the most creative and lucrative fields in the modern job market. We are living in a time when the media has become an integral part of our lives. Naturally, more and more young people are looking to pursue a career in journalism. Finding the correct information and guidance at […]
Technology has crept into our lives en masse, influencing how we live and work, fueling the present and future economies. The pace of change is rapid and transformational, with clear implications on education, employment, and skill development. Today, we’ll look at the trending technologies that are making waves globally. The technological disruption has birthed new […]
Master of Business Administration (MBA) is among the most popular post-graduate programs in India. Taking an MBA can help you unlock doors to new opportunities and make it easier for you to climb the corporate ladder. Like every other course, MBA courses have evolved with the changing times. Nowadays, MBA programs offer different specialisations to […]
Having cleared your tenth boards, you must have faced the impending question to select a particular stream. The inclination towards science will result in its selection, and the choice towards the other two- arts or Commerce comes suspending with the options the student has after they select a particular option. Wondering what to do after […]
Class 12 is an important milestone in a student’s life. It is the year after which you go off to college and venture into adulthood. It is also the time when you start thinking about possible occupations that you could pursue. You may have a number of prospects to consider and analyze if you are […]
“What to do after B.Com?” How many of you wonder which are all the best career options after B.Com? What are all the best courses after B.Com? How to achieve the best career after BCom? Bachelor of commerce or B.Com is among the most popular graduation courses that students take after completing their school. In […]
What to do after 12th Arts? How many of you wonder which are all the best career options after 12th Arts? Every year, millions of students complete their higher secondary examination (class 12) in the arts stream. And the one question they are riddled with after completion of board exams is – what to do after […]
In India, we follow a rigid form of the education system – dividing it into Science, Commerce and Humanities fields. While most of these fields indirectly complement each other, we are conditioned to believe that only students in the Science field get the most opportunities and lead comfortable lives and still some people believe commerce […]
BBA is a rather dynamic field and provides in-depth knowledge of management and administration. It is a comprehensive course that lays the foundation for all enterprise-related concepts that are required in the successful implementation of a business. Since it is not confined to a single domain, a bachelor’s degree in business administration doesn’t restrict you […]
In recent times, there has been an increase in the use of social media platforms. Online channels are used to connect with friends and family across the globe. But did you know social media also offers a lucrative career opportunity with attractive pay packages? In the present digital age, almost every industry, business, and even […]
Thanks to demographic changes and technological advancements, the job landscape has shifted considerably across the globe. In the coming years, new jobs will emerge, some current jobs will require new knowledge and skills, and some positions will become completely obsolete. Certain job categories will see more growth than others due to the economic and social […]
A sales professional’s job typically focuses on dealing with or convincing a client to purchase a product or service. To do so, they explore various territories to identify leads, provide potential clients information on the value of a product or service, answer critical questions, and explain the multiple advantages of a product, to turn a […]
What’s the best way to display your knowledge in a field? By working on real-world projects! If you’re learning about SEO and want to showcase your knowledge, you can start with the following SEO projects: Top SEO Project Ideas & Topics Here are our top SEO project ideas: 1. Develop Reports on Websites Every SEO […]
In the last year, the world has changed a lot, and so has our dependence on social media and web content for entertainment. This dependence has caused a sudden influx in the paid marketing channel on social media and websites. Before we begin, let’s discuss the basics like what is paid media and how to […]
Modern brands are focusing on increasing their engagements with audiences. The businesses are not only aiming to market their products and services, but they are emphasizing marketing the organizational beliefs and brand value. The companies who are ignoring practising content marketing are failing in reaping its immense benefits. Through different types of content, companies can […]
Online credibility is the reason behind your product and service’s sales. Crossing the first 1 million mark is difficult, but once done, the other millions follow. Online reputation has a cascading power to develop a business’s goodwill. “Why ORM is important” is still a question among entrepreneurs and business owners. Truth be told, most businesses […]
Do you like a tether-free life where you can earn money without being in the rigid constructs of an office? You may have seen many people speak about becoming an affiliate marketer and earning money even while they sleep. Does that sound like a dream job? Well, the good news is that you can have […]
Introduction Let’s consider what constitutes email open rate and its significance before discussing how to increase email open rate. Email marketing requires sending commercial emails to potential customers. The viability of email marketing, as with any marketing, lies with converting it to sales. Email open rate helps to identify the percentage of subscribers who actually […]
Today, every business is influenced by the international economy and geopolitical events, regardless of its size. Therefore, it is crucial for working professionals, business owners, and budding entrepreneurs to take their businesses to new heights by acquiring the right skills and experience to navigate the global business environment’s challenges successfully. And what better than an […]
The benefits of social media are no longer underrated. It took years for people to understand the power of doing business via social media. Now that the generation has stepped into the social media groove, it has become a raging tool to enhance business perspective. It takes time for businesses to figure out the data […]