Marketing is a thriving field with tons of career opportunities for aspirants. The best part about choosing a marketing career is that you can enter almost any industrial sector and make big bucks! If you plan to become a marketing executive and wish to find out about the responsibilities and average marketing executive salary in […]
Our industrial system works on a very simple yet crucial fundamental of demand and supply. In every sector, several companies are producing or offering the same goods and services. How do you ensure that people select your products over your competitors’? How do you increase sales and profits? How can you ensure customer retention in […]
When it comes to the essential skills for becoming an affiliate marketing manager, many of the same skills that are required for other marketing positions apply. It’s a big part of the job to motivate and encourage others to succeed, set goals, and achieve those goals. It’s just as important to be able to delegate […]
Content marketing, without a doubt, has established itself as a necessity. Over 84% of companies use some or the other form of content marketing to increase their customer base. The industry has become more mature and complex, leading to different types of content strategies. One of the content marketing channels that has gained a lot […]
Introduction Content marketing can be defined as a marketing strategy that includes planning, curating, and distributing valuable and easy-to-understand content for the target audience. The different types of content marketing include blog content marketing, video content marketing, podcast content marketing, social media content marketing, infographics content marketing, and paid ad content marketing. When incorporated the […]
People become habitual of doing online surfing for getting connected with ongoing activities and developments made in their preferred brands. Online surfing allows them to gather the most relevant content and information of their interest area immediately. That is why content marketing has become a necessity for modern brands. It not only distinguishes businesses from […]
Content marketing has been around since the beginning of marketing but then it was not recognised as a key element in marketing but only a part of it. With the recent popularity of digital marketing, Content Marketing has gained huge respect among marketers as the digital marketing field heavily depends on content. From blog posts, […]
The fast-paced world today requires marketers to work towards being dynamic in their strategies constantly. While marketers try to up their digital marketing game every single day, it is crucial to understand how search console helps digital marketers in several ways. Most marketers make the best of the Google search console to achieve their digital […]
Content marketing is easier said than done. It is not just about marketing what the brand or product offers to the consumer but is about understanding what the consumer needs or prefers, regardless of the brand or product. A good content marketing example can be something as simple as a blogpost to something as elaborate […]
In today’s world, we are highly dependent on mobile apps to procure services. Do you want to order food? Order it from the food ordering app. Want to book a ride? Choose from the various cab service apps. There isn’t anything that can’t be accomplished through mobile apps. Mobile apps are not only limited to […]
Influencer marketing has become the go-to marketing strategy for most savvy marketers owing to the many benefits it offers. 80% of marketers find it effective and 89% find its ROI better or at least comparable to that of other marketing tactics. If you’re contemplating whether or not influencer marketing is meant for you, you’re already […]
What do you study in an MBA with marketing specialisation? What subjects does this course cover? This article will help you find the answers to these questions as we reveal our MBA marketing syllabus. Keep in mind that we only shared the highlights of the syllabus. To get a detailed overview of the course, we […]
Email marketing is one of the biggest branches of digital marketing and if you want to promote a business or product, you’ll need to master this field. If you’re pursuing a career in email marketing, you’ve come to the right place. That’s because this article will cover the most important email marketing questions and answers […]
Moment marketing for brands has become a mainstream phenomenon in the past few years. And while many people assume that moment marketing is a new communication approach we dreamt up in recent years, they’re mistaken. Right from 1966, when the Utterly Butterly Amul girl gave her quirky take on the horseracing season, this form of […]
Marketing & Sales is one of the in-demand jobs at the moment simply because no company can survive without a marketing & sales team and this will continue to be so for the next couple of years. Digital Marketing, Marketing research , Marketing communication & Media & Client Management Roles are growing every year. Nowadays […]
The world is witnessing an age of capitalization. Everything comes with a price tag on it. There are advertisements for a diverse range of products and services around us and we are tempted to try them at least once. While it may not catch everyone’s eye, there is a deep mechanism behind the whole process […]
What is Content Marketing? Most people use extremely technical terms to describe this newest kid on the Marketing block. Let us break it down.
Products, like their customers, are always on the evolution curve, & require smarter strategies. This is exactly where Design Thinking plays a pivotal role.
Have you ever been redirected to a web page on clicking a specific ad link on YouTube or Facebook? If yes, then you have been diverted to a landing page. High converting landing pages are an indispensable tool for successful online marketing campaigns. The prime focus of marketers is to increase traffic on their blog […]
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media marketing interview, it’s always recommended to research about the company, about the position prepare yourself for the social media marketing interview questions so that you can ace the interview. Worry not! […]
Did you know that the number of social media users worldwide is close to 3.2 billion, up 13% year-on-year? Yes, this is the statistics about the popularity of the social media world as per the Global Digital Report. These numbers signify the continuous vast impact of social media on both businesses and consumer benefits. In […]
Social media marketing is a growing field and offers endless opportunities, and the demand of social media marketers is also high. Here’s how you can build a successful career in social media marketing.
Heard of a “DIY Strategic Marketing Plan?” Well, this 2020, you’ll know what it is and how you can implement it to be the brightest contender for March 2020 appraisal! Or, if you are starting on your entrepreneurship journey, may your marketing kickstart with your great leadership! DIY Strategic Marketing Plan for 2020 What is […]
At the core of any technology-based company is its product or an array of products. The product is developed by a bunch of engineers when a group of smart individuals together identify an issue that can be solved with an offering that doesn’t exist in the market. The engineers, of course, are not alone in […]
You clicked on this article, so you recognize the power of an effective LinkedIn marketing strategy. But, if you still need some convincing, here are the only two statistics you need to know: 91% of executives are present on LinkedIn, and LinkedIn contributes to more than half of the total social traffic to company websites. […]
Finance and Banking are the most popular post-graduation choices for students across the world as accredited by the Graduate Management Admissions Council (GMAC). It reports that 23% of the students considered a master’s in finance degree in 2018. With the current market known for its survival of the fittest principle, primary education boundaries must be […]
Introduction The last decade has seen a drastic increase in the consumption of online information. With more and more people able to access the Internet, colossal amounts of data are created every second; proper processing and analysis of this vast repertoire of data can provide priceless insights to marketers about customer needs and requirements. Decoding […]
Who is a Content Marketing Specialist? Content marketing specialists are creative visionaries who help provide businesses with robust content, giving web browsers a legitimate reason to visit the website. As a rule of thumb for SEO, as users read the site’s content, they indirectly increase its value, resulting in the site’s growth and increase in […]
Have you heard the story of Marriott International, a major hotel chain that works under a wide variety of brands? Through the power of email marketing, it became the World’s favourite travel company. When most of its competitors were engrossed in their promotional activities, Marriot used it’s out of the box approach to captivate their […]
Introduction to Email Marketing So are you among those who believe writing a good email is a tough task? Searching out answers for how to do, when to do, and what to write is even tougher? So, why do you need to seek email marketing so much? Because it is still one of the best […]
Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As of January 2019, India’s digital population amounted to approximately 560 million active users, reports a Statista survey. The figure categorizes India as the world’s second-largest internet market primarily dominated by mobile internet users. As a social media marketer, what does it […]
Is email marketing dead? The answer is a BIG NO. If you think email marketing techniques are a deadlock, you are missing out on its real metrics. Even if with the ever-increasing craze of video, AI, chatbots, virtual reality, and social media, email marketing seems to be a talk of the past. But it does […]
You may have heard the phrase, “Content is King.” If that’s not the most overused phrase in the marketing industry, we don’t know what is. However, that’s only partially true. According to top B2B strategist and international speaker, Lee Odden, Content isn’t king; it’s the kingdom. It is true in the current digital space, where […]
Introduction Email marketing is still one of the successful digital marketing strategies to increase leads and generate sales. When used right, it can be a very good tool for lead nurturing, relationship building, and turning users into customers. First, let discuss what is email marketing? What is Email Marketing? Email marketing is one of the […]
Content marketing strategy is the management of any written, visual, downloadable content. Content marketing strategy helps you to demonstrate your expertise to your industry. According to the research from Content Marketing Institute and MarketingProfs, 63% of businesses don’t have a documented content strategy. In a recent survey by SEMrush conducted across 39 countries covering all […]
Creating brand value and its presence among the customers is crucial for any business or model. It is the reason why an MBA in Marketing graduates is highly preferred. They are paid a huge amount of salaries to conduct research on the market, strategize campaigns, run advertisements, and carry out other necessary tasks related to […]
MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program. MBA Project Topics & a Brief Description 1. Marketing & Content Strategy, Brand Positioning & promotions […]
Introduction Social media are internet-based interactive platforms where content is generated, and shared on the web. Social media has grown to become one of the most robust sources for news updates, and it is also a helpful tool for many industries to grow their business by advertising to generate leads and bring about reforms. If […]
Introduction We are in the era of videos. People no longer read like they used to. People prefer videos over text to learn about anything today. So, it’s important for marketers to act according to the trend and create what is getting consumed by their users. So, in this article, we will learn about how […]
The drastic rise of social media is undoubtedly one of the most crucial landmark revolutions of the 21st century. From being merely a platform connecting people worldwide, social media is now an essential business tool that you can no longer ignore. Social media channels like Facebook, Instagram, Twitter, and LinkedIn play a vital role in […]
No marketer doubts the power of social media platforms and their influence when it comes to successfully running a business. However, while Facebook, Instagram, Twitter, and LinkedIn get all the glory, many digital marketers remain in the dark about Pinterest and its potential. In this article, we’ll help you understand how to use Pinterest for […]
Marketing & Sales is one of the in-demand jobs at the moment simply because a company cannot be run without a marketing & sales team and this will continue to be so for the next couple of years. Digital Marketing, Marketing research, Marketing communication & Media roles are growing every year. Nowadays more people than […]
The term ‘Augmented Reality,’ or AR, is sure to conjure up visuals of bulky, high-tech innovations straight out of a futuristic science-fiction movie. However, in simple terms, AR can be described as virtual enhancements in the form of audio, images, or graphics integrated into real-world objects and experiences. In today’s market, where consumers reign supreme, […]
If there is one kind of technology that has burst upon the marketing scene and proliferated in the past decade, it is blockchain. Though most synonymous with digital currency, blockchain technology has applications far beyond that domain. The application of blockchain in marketing, for instance, has expanded its use cases, and the list is nowhere […]
Color plays a significant role in the human psyche. Color affects the human thought process or pattern. Color controls the mood and spirit of a human being. We feel calm and composed when we look at the blue sky or green fields. On the other hand, when we look at the red traffic signal, we […]
According to Linkedin’s ‘2020 Emerging Jobs Report India’*, Digital Marketing Specialist is one of the top 15 fastest-growing jobs in the Indian talent market. If you are also planning to build a career in digital marketing, you must have come across many courses referred to as ‘marketing and advertising.’ Otherwise, also marketing and advertising are […]
Introduction MBA or Master of Business Administration is a highly valued degree worldwide to develop business skills and leadership qualities. An MBA course allows the students to learn, adapt, and lead diverse business environments globally. They get a better insight into the practical skills and theoretical knowledge to lead to the industry’s economic growth, and […]
The cliché phrase “Make money while you sleep” never ceases to excite us. Over these years, it has grown to represent the world of affiliate marketing. With affiliate marketing, you can make money not only when you sleep but also when you have your breakfast or lunch! What is Affiliate Marketing? Affiliate marketing promotes other […]
Waking up at an ungodly hour to go to the office through totally packed streets with other half-asleep commuters and slogging through emails until the clock ticks 5. Sounds horrible? What if you can break this rat race to earn some extra bucks – at any time and from anywhere? Even when you are asleep! […]
If you ask anyone in the age group of 20 and 60 years, the very word, ‘leisure’ is a fleeting concept. In the race to meet the endless series of deadlines, we indeed have no time to stop. But there’s one group of people whose job is to make you stop and stare and then […]
In the world of digital marketing and social media, content marketing forms the backbone of a great marketing strategy. With good content, one can generate high-quality leads, create thought-leadership, and even attract and drive engagement. And, in the coming years, the importance of quality content will only increase. Source As the world embraces digital mediums, […]
Increasing Blocks of Individual Investors and Digital India: Can India become the next financial superpower?
The old adage tells us that there are two sides to every coin, but what if it is just a bad penny? Case in point, the pandemic. It is all any of us have talked or thought about, and the sentiment is mostly negative. However, as the epidemic unfolded, we began realizing that some surprising […]
Whether you have just set up a startup or already have an established one, having a robust online presence is indispensable for your success. However, when the budget is tight, people often cut at the expense of online marketing. Here you will find marketing techniques through which you can use for your small business Digital […]
Apps can be called as the new cosmos in the world of the mobile eCommerce. Statista report says, the number of app downloads across all mobile platforms is estimated to be at 258 billion in 2022 from 178 billion in 2017 – a whopping rise of 45% in five years. But apps don’t sell themselves. […]
In a recent survey by SEMrush conducted across 39 countries covering all major sectors in business, 91% of respondents said they employ some kind of content marketing strategy. However, only 9% of them are pleased with it. Let’s dive into the factors associated with this contradiction. Source How to do Content Marketing that Works Though […]
As a prime proponent of the Digital Revolution, the BFSI industry is rapidly embracing digitalization powered by new-age technologies. Today, banks, financial services, and insurance companies are readily adopting modern tools like Artificial Intelligence, Big Data Analytics, Machine Learning, Internet of Things (IoT), Blockchain, and Robotic Process Automation, to name a few. Major established and […]
The industry is undergoing a rapid digital transformation. While different sectors of the industry have always welcomed technological developments, today, the adoption of the latest tech tools and platforms is skyrocketing. More and more companies across all parallels of the industry are adopting disruptive technologies like Big Data, Data Analytics, AI, ML, and IoT to […]
The present job market is characterized by cut-throat competition. So, it goes without saying that if you wish to thrive and survive in such a scenario, you must look beyond the boundaries of basic education (school and college-level) and opt for advanced educational programs to build a rock-solid foundation for your professional career. Employers are […]
The fact that social media has become an integral part of modern existence is indisputable. The benefits of social media have gone beyond what was previously envisaged by the creators or conceived of by the industry. Sellers have gone on to show that business conducted via such online platforms outperform their brick and mortar equivalents […]
Want to succeed in digital marketing? Of course, you do. You need to accelerate your email marketing efforts. Email marketing is an evergreen strategy that gives proven returns. Whether you belong to the SaaS, B2B, or B2C domains, you should prioritize email marketing. Why do you ask? Emails are the top channel for nurturing leads, […]
Today, the role of social media platforms goes far beyond exchanging messages with friends. Social media marketing of SMM has become a dedicated online strategy for businesses. With the rising internet usage and increasing smartphone penetration, marketers cannot risk overlooking how social media works to connect with their target audience. Not only this, but SMM […]
Master of Business Administration or MBA is one of the most in-demand degrees around the world today. Typically a two-year program, an MBA allows you to specialize in a particular subject, such as finance, marketing, operations management, human resource management, etc. In recent years, core marketing courses have gained popularity among aspirants due to the […]
Through video streaming, Netflix has transformed itself into a leading Internet TV network that is replacing the broadcast TV business model of the last century.
Today’s competitive and borderless business environment has elevated the need for efficient sales and marketing operations. These two functions form the heart of any business. Not only are they essential for winning new customers but also for gaining an edge over other market players. While marketing is about introducing and promoting products and services to […]
As information technology grows more complex, the everyday activities of people are increasingly simplified. From retail shopping to medical advice, one is reliant on the internet for absolutely everything. Naturally, a cybernated world calls for jobs that are geared to make the most of the digital platform. And one of the most popular ones out […]
Thanks to the popularity of social media platforms such as Facebook and YouTube, businesses can now communicate directly with their prospects in a relatable way. They can add value to the lives of their prospects and gain more customers. Social media platforms are fantastic for brand development and lead generation. To use the platforms to […]
Have you ever wondered how digital marketing professional’s salary grow? Read this detailed insight into understanding salary trend of a digital marketer.
For MBA aspirants, there’s nothing more exciting and enthralling than getting into an institution of their choice. After all, an MBA degree promises a whole new experience and possibilities to make it big in the corporate world. But qualifying for a good institution isn’t enough for a promising career. There lies a more pertinent question […]
Digital Marketing is such a concept which always welcomes the idea of ‘thinking out of the box’. Read what are the next 10 things you can expect in this space.
Based on my experience within the product teams at both UpGrad and Housing.com here are some of the different product marketing tools for different uses. I have also tried to review most of these to give you a better idea of how well they are likely to work for you.
Data is very important to business owners and marketers for businesses to grow. Here are 7 tools helping to companies manage Big Marketing Data
Read how a good marketing strategy is crucial for startups. It can not only attract customers but also create brand awareness.
How do you establish authority? Authority has a strong relationship with social proof. Here are 6 principles of influence to increase your online marketing.
Digital is hardly recognizable to those businesses that were born on the internet merely five years ago. Taking steps to survive, adapt and own the digital transformation is necessary.
Let’s see how to incorporate and adapt your Content Marketing to Increase Sales. Applying the proven techniques in marketing can help your business to recover more quickly and thoroughly from unrewarding outreach attempts.
Read how the combination of IBM Campaign software and IBM Data Warehouse Systems, businesses can plan, design, execute and analyze cross-channel, multi-wave communications and bring into existence, marketing campaigns which are personalized, much quicker than the competition.
Mobile marketing, for the most part, can be automated which reduces costs and speeds up the process too. Let’s see why it is so popular and why so many organizations are now including it in their campaigns.
It is important to have a better mobile marketing strategy in this mobile first era! Know how what and why of mobile marketing in 104 lines.
Have you ever wondered how a digital marketer’s salary grow? Here’s a detailed insight into understanding salary trend of a digital marketer.
Know which marketing analytics tools and tricks will help you boost your sales revenue while optimizing your operational processes.
Video marketing is becoming increasingly popular on the internet and digital media. Here’s an infographic to provide you with some insight into the world of video marketing.
Remarketing is one of the most interesting marketing activities. It’s often also associated to retargeting – Let’s see what are the basics of Remarketing, how’s it different from retargeting and what are its pros and cons.
If you are to reach the final leap of marketing and business career, ensure you have an open mind and the flexibility to adapt to these Marketing Skills per the needs of the professional environment.
Integrating Sales and Marketing, also known as Smarketing is one of the most effective ways to revenue generation. Let’s learn the Why’s, When’s and How’s about Smarketing and harmonise the Sales & Marketing.
Content marketing is the best tool, which can be used by marketers to build up a faithful community of prospects. Let’s see some reasons to join the 92% of marketers who are using content marketing.
The idea of selling digital products sounds a lot more tempting and easier than setting up a physical store. What are the most profitable digital products that you can sell online? In this post, we’ll take a look at some of them.
Word of mouth marketing strategies can be the most effective tool to promote the business as well as customer retention. Let’s see how to get most of a word of mouth marketing movement.
This is a comprehensive list of digital marketing tools and guides for all the basic marketing initiatives and requirements. These tools will ease your work and scale up the productivity.
Marketing ROI has long been a controversial topic within organisations. Read this article to know what to measure, where and how you can achieve it.
Here’s the Ultimate Sales and Marketing Resource Guide – A Mandatory Know-How for all Sales and Marketing Professionals. This comprehensive resource list would help you kick-start your career in sales and marketing.
Artificial Intelligence is quickly taking its rightful place in the world. Read ho industry giants are trying to explore the uncharted territory by making the best use of AI in their marketing strategy.
Right strategies can help your influencer marketing campaign succeed. Here a gifographics listing 10 most common influencer marketing strategies you should know.
Let’s check out some of the universally adopted and tried and tested marketing strategies and tactics used by Digital Marketers to turn visitors into leads.
Athul Uday, UpGrad and Cambridge Strategic Digital Marketing student, describes rethinking marketing frameworks for the digital age and his experience of the program.
Ankit Mishra, UpGrad Strategic Digital Marketing student, describes his experience of the program and how it’s helping him keep up with the digital race.
UpGrad and Cambridge Judge Business School have joined hands to provide a fresh perspective to professionals for leading the marketing in this digital age.
One cannot master marketing without having a knowledge of brand positioning. Here’s an insight into how positioning is a focal point for all brands.
Read how targeting in marketing works in successful campaigns and why it’s the most crucial feature that corporates look for while making hiring decisions.
Humongous amounts of data is generated by internet users. For a personalised user experience, segmentation in marketing is needed more than ever.
Are you sure that your emails land in the customer’s inbox? Let’s bust some myths about email marketing and excel it, using the most advanced techniques.