Mobile marketing is a prominent type of marketing that is becoming increasingly popular for businesses around the world. It is easy to see why it is so popular and why so many organizations are now including it in their campaigns.
Simply consider how many of your friends and family members own a smartphone or tablet. Of those people, how many use their mobile devices on a daily basis?
Mobile technology has never been as popular – we have fantastic pocket computers such as iPhone X and Samsung S9 that provide us with a wealth of information at our fingertips. Due to this huge usage of mobile devices, it stands to reason that businesses should market themselves through this medium.
There are more different types of mobile marketing than you may realize. There are entire platforms for developing mobile apps and solutions that can facilitate better user experience and more powerful marketing engagement, but some solutions are incredibly simple and easy to implement.
One way of doing marketing via smartphones, for example, is through QR codes. These are images that you can scan with your mobile phone. Once scanned, you are then provided with a certain level of access, info or a link. This is a relatively cheap and easy way to market products and services.
Alternatively, SMS messaging is another, more traditional form of mobile marketing. A customer can opt into an SMS service and will then receive automated texts containing promotions, product info, and other marketing content. Again, this is a quick and inexpensive marketing method for a business to use and is applicable to any kind of cell phone, even the most basic models.
Other types of mobile marketing include Bluetooth messaging, in-game/in-app mobile advertisements, automated calls, and even voicemail marketing. In most cases, mobile marketing is created using push mechanisms, i.e. the business instigates the marketing process.
This means that mobile marketing, for the most part, can be automated which reduces costs and speeds up the process too. Furthermore, the smaller amount of content required (due to the smaller screen sizes) means that mobile marketing is extremely efficient.