BBA: Syllabus, Course Details, Admission, Fees [Everything You Need to Know]

It’s no secret that a Bachelor’s of Business Administration is an in-demand degree. Whether it is the high salary potential that accompanies it or the fact that it imparts transferable skills, a BBA program is one of the choicest undergraduate degrees for 10+2 pass-outs. 

Given that the growth of business and the eventual progress of the national economy depends largely on competent business administration and management, BBA graduates will always be in high demand. Hence, business and management education will continue to attract aspirants for decades to come. 

Today we’ll be deep-diving into the BBA program and exploring its eligibility criteria, admission process, BBA course details, and the best business colleges aspiring entrepreneurs can consider for pursuing management education.

BBA Details: An Overview

BBA is a 3-year undergraduate degree that helps build business and entrepreneurship skills. It offers a wide range of specialisations for students, and students belonging to any stream (science, commerce, or art) can enrol in the program.

Students who graduate become eligible to pursue influential positions in the fields of Banks, Financial Services and Insurance, Sales, HR, Marketing, Supply Chain Management, and Education, to name a few. They also have a bright future in the government sector. This is because a BBA imparts life-long skills that apply to various industries, be it financial services or corporate management. 

Fortunately, upGrad offers a few cutting-edge BBA courses for students from some of the top, widely-recognized universities in India. Here’s looking at these in detail. 

Best BBA Courses You Can Pursue in 2021

1. Bachelor of Business Administration from Amrita Vishwa Vidyapeetham-Ahead

A NAAC ‘A’ Accredited and UGC-Recognised, Amrita Vishwa Vidyapeetham-Ahead offers prestigious recognition to BBA aspirants. It is touted to be the No.1 Private University in India known for its blended pedagogy of online and offline education. Here’s why a BBA from Amrita Vishwa Vidyapeetham-Ahead is an ideal choice for you: 

  • The university has been acknowledged as an Institute of Eminence by the Government of India.
  • Its cutting-edge BBA curriculum is designed in association with upGrad and involves some of the top facilities of India and abroad.
  • The program includes free-of-cost training modules that offer industry-specific certification from top companies like Microsoft, Amazon, Google, Oracle, PMI, etc. 
  • Even though the course span is three years, students have the opportunity to complete the course at their own pace, with the maximum duration being six years.
  • Amrita Vishwa Vidyapeetham-Ahead offers students the opportunity to launch their own startup and become ambassadors of Social Good through their coveted Ayudh initiative. 
  • Aspirants benefit from 360-degree career guidance and support.
  • upGrad’s learners base of 40,000+ is an excellent resource for students to indulge in peer-to-peer learning, glean feedback from experts, and take up 1:1 mentorship sessions to maximise their potential.
  • Students earn full-alumni status at Amrita Vishwa Vidyapeetham

BBA Course Details: Syllabus, Admission Fee, Eligibility Criteria

upGrad’s BBA course is open to students aged 17 to 25 years who have completed their 10+2 or equivalent education from a recognised board. The minimum passing marks for direct admission is 55%. Students with below 55% marks can also secure a seat in the program after undergoing a short interview. 

Program Duration: 3 years (6 semesters)

Program Fee: ₹1,50,000 (can be paid on a per semester year basis at ₹25,000)

For details on how to apply for the course, visit

BBA Course Syllabus

upGrad’s BBA course curriculum is designed to deliver stellar learning outcomes. This is why the course comprises comprehensive, case-based study material, including downloadable content, latest Industry-relevant projects, recorded and live teaching sessions, Q&A or doubt resolution classes — all of which are enabled by world-class technology. The course is delivered by industry giants and faculty from India and abroad. 

There are 3200+ learning hours, 720+ live sessions, 40+ courses spread across six semesters, together which help you earn 126 credits. 

Here’s a glance at the semester-wise subject distribution and corresponding electives: 

Semester 1 (18 credits)

  • Communicative English
  • Principles of Management
  • Financial Accounting
  • Business and MIS (Theory & Lab)
  • Basic Concepts of Mathematics

Semester 2 (18 credits)

  • Professional Communication
  • Business Organization and Systems
  • Business Economics
  • Environmental Science and Sustainability
  • Business Laws
  • Business Statistics

Semester 3 (20 credits)

  • Organisational Behaviour 
  • Introduction to Marketing Management
  • Banking and Insurance
  • Cost and Management Accounting
  • Elective
  • Quantitative Techniques

Semester 4 (21 credits)

  • Advanced Marketing Management
  • Basics of Human Resources Management
  • Introduction to Research Methods
  • Financial Management
  • Production and Operations Management
  • Elective

Semester 5 (21 credits)

  • Principles of International Business
  • Business Ethics and Corporate Social Responsibility
  • Elective I
  • Elective II
  • Elective III
  • Introduction to Strategic Management
  • Sustainable Business Administration

Semester 6 (20 credits)

  • Elective F
  • Elective F
  • Elective F
  • Internship

Elective A to F comprise of free training modules from top companies worldwide, through which students stand to earn coveted certifications:

Elective A: Sales and Distribution Management (Digital focus)

  • Industry Partners: Hubspot, Google, WMP Advertising, Salesforce, IBM, Instagram, Amazon, AMA

Elective B: Banking and FinTech

  • Industry Partners: IIBF, Infosys, Oracle, NSE, CMA, CIA, NSE, IIBF, EC-Council, PayTM

Elective C: Artificial Intelligence applications to management

  • Industry Partners: IBM, L&T, Electronic Arts, Stanford, CII, EC-Council

Elective D: Family Business & Small Business Management

  • Industry Partners: EDI, TCS, Wadhwani Center, SBI, Amrita Tech, Berkeley

Elective E: Supply Chains & E-Commerce 

  • Industry Partners: Ernst & Young, Oracle

Elective F: Business Analysis & Analytics

  • Industry Partners: CBAP Training, IBM, Amazon, PMI / Wiley, Microsoft

On top of this, students also receive mentorship from faculty and industry experts. There’s also a student support team of 40,000+ to resolve non-academic queries. Exams are conducted at home under the supervision of teaching assistants. 

2. Bachelor of Business Administration from Chandigarh University

upGrad also offers a 3-year BBA degree from the renowned Chandigarh University, which holds a NAAC A+ Accreditation and is WES Recognized. 

Their BBA course curriculum comprises inbuilt internship opportunities and personalised learning tracks so students can progress ahead with their interests in mind. 

Program Duration: 36 Months (6 semesters)

Program Fee: ₹1,56,000 (can be paid on a per semester year basis at ₹26,000, or on an annual basis at ₹52,000). There are easy EMI options available.

For details on how to apply for the course, visit

BBA Course Syllabus

The 36-month course is spread across six semesters and includes 120+ TA sessions, 60+ live sessions, 30+ industry-relevant case studies, and over 30 projects. 

There are fours electives in the program: 

Advertising and Marketing (A)

  • Sem 4 – Advertising Management
  • Sem 5 – Sales and Distribution Management
  • Sem 5 – Service Marketing
  • Sem 6 – Social Media Marketing

Insurance and Risk Management (B)

  • Sem 4 – Fundamentals of Insurance
  • Sem 5 – Risk Management
  • Sem 5 – Underwriting and Claim Management
  • Sem 6 – Investment Management

Forex Management (C)

  • Sem 4 – Fundamentals of Foreign Exchange Management
  • Sem 4 – Treasury Management
  • Sem 5 – Global Financial Management
  • Sem 6 – International Economics and Trade

Tourism and Event Management (D)

  • Sem 4 – Basics of Tourism
  • Sem 5 – Principles of Event Management
  • Sem 5 – Travel Agency and Tour Operations
  • Sem 6 – Legal Environment for Tourism

If you choose to join a BBA program from Chandigarh University through upGrad, you benefit from comprehensive student support and peer to peer learning by getting access to upGrad’s 20,000+ learners. The online platform offers 360-degree placement support through guidance and mentorship from over 700 industry experts.

Begin your journey into business and management today!

An online degree is your best bet at securing your desired career goals in today’s digital age. Given how flexible and convenient the online learning process is, students have the freedom to decide which courses or universities are best capable of bringing them closer to their dreams. A BBA degree from a cutting-edge learning platform like upGrad doesn’t tie you to a single learning objective. You can still pursue other studies or work commitments on the side. 

The best part is that you get insight into your strengths and weaknesses. Plus, you also have the support of teachers and industry leaders who help you decide on the most promising career options for you.  

So, if BBA is where your interests lie, we recommend you embark in the direction of your dreams today. 

Do you have any queries? Speak to one of our Admissions Counsellors!

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