Access 40+ Hrs of Digital Marketing Content with UpGrad Learning Week

At UpGrad, we have set out on a mission to build the careers of tomorrow by delivering the best learning experience. In this ever-changing digital age environment, we believe that every professional today needs to constantly upskill to stay relevant.
In our previous two editions of Learning Week, more than 10,000 students from 10 different countries went through our modules and walked away with a bag full of knowledge!
To continually aid UpGrad’s mission and given the successes of the previous two editions, we are proud to present the 1st ever UpGrad South-East-Asia Learning Week focused on Strategic Digital Marketing!
From the 18th to 26th of June, you can register for UpGrad Learning Week and gain 40+ hours of access to content in areas such as Search Marketing and Social Media (Facebook, Instagram, etc.). These sessions are all conducted by Cambridge Judge Business School professors and a carefully curated pool of experienced industry professionals in the digital marketing space.


In addition, you will learn how to use Facebook Ad Manager and receive a complementary Facebook Ad Certification upon completion of the module. Last but not least, you will obtain an UpGrad Learning Week Certification at the end of Learning Week to kick-start your career into the realm of Digital Marketing.
If you are a beginner at Digital Marketing, this Learning Week will provide you with an in-depth sense of what you will need to know to stay relevant in the digital age. If you are an experienced marketer, you can understand what the new buzz items in the industry are and keep yourself up-to-date with the latest developments.

Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

UpGrad’s Learning Week is an initiative to encourage working professionals to start investing time in upskilling themselves while giving you a chance to gain a sneak peek into UpGrad’s immersive learning experience.
Here’s your opportunity to learn something new – take UpGrad’s Learning Week Challenge!

What is the importance of SEO in digital marketing?

Digital marketing is made of several verticals of which SEO or Search Engine Optimisation is a significant part. Frequently employed by marketers as a top tactic for digital marketing, SEO as a concept is quite simple to comprehend.

Simply put, it is a method used to bring up the visibility of your website through search results on search engine sites. This means that your website draws in more online traffic and therefore has a higher chance of conversion and sales.

Should you opt for a digital marketing course after your MBA?

Both new and old generations have migrated to digital media. This makes it imperative for businesses to have a digital presence that constantly interacts with their prospective and existing customer base.

As a marketer, you need to constantly upgrade your skills and knowledge and adapt to the current trends and changing human lifestyle. Digital marketing generally offers a curriculum that is reviewed and revised at short intervals. This is basically to keep the content up to date with upcoming trends, know-how, techniques and methodologies.

This implies that you are absolutely geared to tackle challenges when you start working in the industry.

Can you do a digital marketing program online?

you can take up a program in digital marketing on a flexible schedule. There are several institutions that offer online courses that are accredited through appropriate bodies across the globe. Moreover, you only have to invest three months to a year at the most to complete the program.

The majority of certifications in digital marketing are designed to suit the needs of working professionals. Be it online or classroom training, options available are convenient that allows you to pursue this on your chosen schedule.

The best time to learn is now!

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