Bachelor of Business Administration

Elective in Advertising & Branding

Enroll for the online BBA Degree, a UGC Entitled and NAAC ‘A’ Graded University with Graded Autonomy Status.

Proceed to University
  • Online
  • UGC
  • 'A' Graded
    by NAAC
  • Ranked in Top 100
    in NIRF 2021
  • 3 Years
  • EMI Options
  • Jun 29, 2022
    Last Date of Admission
  • Overview
  • Syllabus
  • Benefits
  • Fees
  • Refer & Earn
Proceed to University

Programme Overview

Key Highlights

  • Bachelor of Business Administration (BBA)
  • Unique Elective in Advertising & Branding to help you get ready for the future
  • Thorough understanding of innovating marketing strategies and techniques to identify customer needs
  • Industry aligned curriculum that enables you to understand digitalization and its intersection with advertising and branding strategy
  • Analyze problems and propose actions in real-world situations as part of the Research Project
  • Learn from top class faculty & instructors who are experts in their respective fields
  • Leverage Career Services to find the right career in your desired organization

“Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”

- Ronnie Screwvala, Co-Founder, upGrad

  • Top Courses You Will Learn
    Accounts & Finance, Marketing, Operations Management, Design Thinking, Economics, Branding Fundamentals, Designing Branding Elements, Online & Offline Advertising, and more!
  • Job Opportunities
    Marketing Manager, Brand Manager, Digital Marketing, Performance Marketing, Offline Branding and Marketing, Entrepreneurship, Consultant, Project Manager, Sales, and a plethora of other options.
  • Who Is This Program For?
    The program is for aspiring management and marketing enthusiasts who wish to build their career in the exciting field of Branding and Marketing
  • Minimum Eligibility
    Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government. Students who have passed Class 10 and have successfully completed a recognized three years Diploma (10 + 3 Pattern) are also eligible. Candidates who are due to appear in the (10+2) examination are also eligible to apply

Get a detailed catalogue of courses and credits per semester to help you make the right choice and excel in your future endeavours.


Learn more about why this degree can help you upskill for today’s professional environments, the subjects you will learn, course credits and much more. 

  • Semester I
    • 24 Credits
  • Semester II
    • 24 Credits
  • Semester III
    • 20 Credits
  • Semester IV
    • 20 Credits
  • Semester V
    • 20 Credits
  • Semester VI
    • 24 Credits
  • 350+
    Hours of Content
  • 20+

*Project will be carried out between Sem 5 and Sem 6, but evaluation will reflect in Sem 6.

    • Learning Support
      Industry Mentors
      • Receive unparalleled guidance from industry mentors, teaching assistants and graders
      • Receive one-on-one feedback on submissions and personalized feedback on improvement
      Student Support
      • Available all days 9 AM - 9 PM IST.
      • For urgent queries, use the Call Back option on the platform.
    • Q&A Forum
      • Timely doubt resolution by peers and Teaching Assistants on the Q&A forum.
      • Personalized feedback on assignments and case studies
      Expert Feedback
      • Personalized expert feedback on assignments and projects
      • Regular live sessions by experts to clarify concept-related doubts

    Placement Support

    Career Guidance
    Live Sessions to help you find the right career path.
    Learn More
    Resume Builder
    Our state-of-art Resume builder tool will help you create the best resume highlighting all your accomplishments.
    Learn More
    Interview Preparation
    Help with general interview preparation guidelines as well as domain-specific knowledge for the industry you are interested in.
    Learn More
    Job Opportunity
    Get interview and shortlisting-test opportunities with several organizations to help you find the right career progression.
    Learn More
    Programme Fee - Indian Residents
    INR 2,40,000
    Learners can pay by year or semester. Easy financing options available.
    • Annual Payment: INR 80,000 * 3 (Annual payment * 3 years) = INR 2,40,000
    • Sem-wise Payment: INR 40,000 * 6 (Sem-wise payment * 6 Semesters) = INR 2,40,000
    • Additional Fees: One time Registration Fee: INR 2500. Yearly Exam Fee: INR 3000
    • Early Bird Scholarships Available

    Empowering learners of tomorrow

    How You Benefit From This Programme
    • BBA Degree without quitting your job
    • Specialization in future-ready field of Advertising & Branding
    • Cutting edge curriculum designed by faculty and experts
    • Career transition opportunities
    Refer someone you know and get Gift vouchers worth INR 3,000!*

    *Referral offer is valid only on the BBA in Advertising & Branding Program.

    Start Referring

    Frequently Asked Questions

    About the Program
    About the Admission Process